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Absolute best way to dominate a keyword that's not optimized on page for?

by Matt Lee
5 replies
  • SEO
    • |
I've got a great keyword that could potentially grab 30k more eyes a month for my website with very low competition.

Unfortunately it's damn close to my main keyword, so using both in the content isn't an easy task.

What is the best way to rank for that keyword & capture it's traffic without optimizing it onpage?
#absolute #dominate #keyword #optimized #page
  • Profile picture of the author Zach Booker
    IMO this is how Google does it's thang: 80% off page / 20% off page

    So you should focus on building links to your site with simply the anchor text of your new keyword.

    Personally i'd create another page on your site so it's like yourdomain.com/new-keyword and then have that optimized on page for your new keyword and then build links to that page.

    Hope this helps! Good luck,

    Zach
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  • Profile picture of the author jasonmorgan
    I think Zach is spot on.

    I deal with blogs so this approach isn't going to work for article submitters n' such.

    For targeting multiple keywords...

    First, I run a backlink campaign for the main site focusing on one or two main keywords. These are typically the big dog money makers with heavier competition.

    For secondary and long-tail keywords I run additional backlink campaigns that focus on individual posts and pages.

    I mix up the sources of my backlinks, so not all of my backlinks are coming from the same sources in an attempt to appear organic and to not over use a single source. I want domain diversity with my backlinks, not 500 backlinks from 3 IP's.

    This way I building an entire site that is strong from top to bottom and targeting multiple keywords... it's not a one trick pony. The end goal is to build a site that is seen as an authority site itself by the search engines.

    I know that is not an exact answer for what you are asking but it might give you some ideas to work with in the future.
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  • Profile picture of the author LegitBlogger
    Just create a page for it in your site and build
    backlinks to it using the keyword in the anchor
    text. Note - you can still rank for it without
    mentioning it anywhere on the page you'll create,
    if you build enough backlinks to it.
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    • Profile picture of the author Matt Lee
      Originally Posted by Zach Booker View Post

      IMO this is how Google does it's thang: 80% off page / 20% off page

      So you should focus on building links to your site with simply the anchor text of your new keyword.

      Personally i'd create another page on your site so it's like yourdomain.com/new-keyword and then have that optimized on page for your new keyword and then build links to that page.

      Hope this helps! Good luck,

      Zach
      Do you mean 80% onpage & 20% offpage? I realize that onpage is important, but with web 2.0 & other offpage SEO, I thought I read here on WF that offpage seo is the bulk of seo nowdays.

      I'm still green behind the ears with a lot of this so bare with me lol.

      Originally Posted by LegitBlogger View Post

      Just create a page for it in your site and build
      backlinks to it using the keyword in the anchor
      text. Note - you can still rank for it without
      mentioning it anywhere on the page you'll create,
      if you build enough backlinks to it.
      Since my second keyword is so close to my main keyword, Is it possible to create another webpage (mysite.com/secondkeyword) and using the original content & just swapping keywords? Or should it just be fresh content... Will it matter?

      Also, backlinking is pretty much the best way to rank for a keyword right? Should i just build a bunch of organic & natural backlinks for that keyword?
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  • Profile picture of the author MemberWing
    Definitely backlinks.
    You may have one page PR0 young website but organically distributed backlinks with proper anchor text will get you to the moon on the back of Google.

    Gleb
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