How to invest in SEO correctly?

25 replies
  • SEO
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Hi, I just want to invest some money to SEO of my content project.

I see the next budget split:
- Link building on top-tier websites (the main investment)
- Guest post creation
- Technical SEO optimization of my project

What mistakes should I avoid?

Thanks.
#correctly #invest #seo
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  • Profile picture of the author akibalwazed
    Hope it's your new project.
    My suggestions--
    1. Make content rich website
    2. Add value to your content
    3. In beginning build some basic link (manually, contextual, anchor text variation, different platforms, no bot or software)
    4. Track your competitors link profile
    5. Create guest post.
    6. Continue building links
    This is my basic advice. If you don't have enough time you can invest and can hire a professional trusted service provider. Thank you
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    • Profile picture of the author Maxxx333
      this are quietly good advices, you can easily follow this dude, and make it for sure!
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  • Profile picture of the author KylieSweet
    Your technical seo will cover all the needs of your content project because it can determine the success of your project. This will form the better performance for your target audience. Forget about building links and the redundant guest posting because you cannot achieve your goal by only doing these off page seo.
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  • Profile picture of the author Eve Jones
    According to me, you should focus first on technical SEO of your project and optimize your website first before you proceed towards off-page activities. Lay stress on 'quality' of content instead of quantity and make sure it is fresh and unique and is something which keeps users engaged.
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  • Profile picture of the author savidge4
    Originally Posted by Kirill Shilov View Post

    Hi, I just want to invest some money to SEO of my content project.

    What mistakes should I avoid?
    The BIGGEST mistake... Thinking you can hire someone to do what is in your best interest. The GREATEST investment you can make at this point is educate yourself on SEO, so that when you do hire someone to do this for you, #1 you know what to ask them to do, #2 You can check on the work done, and know it has been done. and #3 By default, a educated consumer is going to buy from an educated service provider.
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    • Profile picture of the author Eunice21
      Yes, that's a great idea. First to learn and once you know it you can handle it in control.
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  • Profile picture of the author Kirill Shilov
    Great advices.

    And what's the best source do you think to Educate?
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    • Profile picture of the author savidge4
      Originally Posted by Kirill Shilov View Post

      Great advices.

      And what's the best source do you think to Educate?
      I would start with this list: https://www.searchenginejournal.com/free-seo-resources/

      Read up on Mike Lang, Cotton Grammer, and Alex Becker.. not suggesting you buy their product.. they have more than enough free content on the net to get what you need.

      LinkedIn has a pretty decent premium course - first month free then like $25 a month after... it not super advanced, but its more than a just for dummies version.

      My favorite resource out of all that.. is SEO by the Sea. Once you have an idea of whats going on in SEO.. you can compare this reference guide to when things took effect vs went live.. and then look at where the search engines are looking to go, and get an idea of when those changes may take effect... Kinda like an SEO crystal ball.
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    • Profile picture of the author Eunice21
      I think learning from your past mistake can help you handle making decision. Experience is the best teacher.
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    • Profile picture of the author Eve Jones
      For keeping yourself updated with SEO, refer websites like SEJ, SEL and Yoast. These are to be named as few while you can find more when you search for the same.
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      • Profile picture of the author savidge4
        Originally Posted by Eve Jones View Post

        For keeping yourself updated with SEO, refer websites like SEJ, SEL and Yoast.
        I agree with the other suggestions, but Yoast.. not at all. They define SEO as it pertains to thier plugin.... Granted the plugin has some benefits.. but there are also many limitations. Dont get me wrong.. on some of my Wordpress sites, I do have this installed... Its great for adjusting the mechanics of wordpress in terms of SEO structure and such.. but the advice they offer is a little lack luster beyond that.
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  • Profile picture of the author ryanbiddulph
    Invest good money in top freelance writers for your guest posting campaign. Also, unless the writers themselves do placement, you'll either need to build bonds with top bloggers in your niche to open guest posting doors or hire consultants who have established bonds, to open doors for you. Guest posting rocks if you have your writing skills and bonds down. Or if you hire out to get the skills and bonds.
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  • Profile picture of the author Remee Monique Espiritu
    Banned
    [DELETED]
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    • Profile picture of the author Eunice21
      Yes i agree visit or learn from the expert before taking an action.
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  • Profile picture of the author Eunice21
    In going through this process I've learned a lot of lessons, but one of the most important lessons that I've learned is this: Picking good stocks (or keywords) typically isn't the hard part...being patient enough to hold on to them for the long-term, through the periodic ups and downs in the market (rankings) is the hard part.
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  • Profile picture of the author Mike Anthony
    The number one mistake people mess up with when hiring a SEO is not having them do keyword and competition research BEFORE hiring them to do ranking for their site.

    Want to know if an SEO knows his stuff? hire him to do a cheap analysis of keywords and competition.

    IT IS TEN TIMES more important than getting references.

    If he can tell you how easily you can rank, what you have to do to rank IN THAT serp and show you why other sites are ranking AND can explain how he gets backlinks (in a non link spam way) then he probably knows what he is doing.

    References only mean they ranked someone else's site in another niche but showing he/she knows how to compete in YOUR niche is far more important. Anyone can even by luck rank a site for something but a pro is someone who can walk into any niche or keyword result and knows what it takes to move the site up even against hard competition
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  • Profile picture of the author dwiplomatic
    .now a days there are many products and tools what greatly do automatic seo and link building and do all other thing in behalf of u..Don't waste your money by hiring digital marketing and internet marketing company to grow your business..i know some types of product what gives this type of benefit for free but only for 7days..
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  • Profile picture of the author wileyindia
    SEO: You've heard about it. You know what it is (search engine optimization), at least on some level. And you've probably been advised at some point to pursue it as a marketing strategy. But for some reason, you haven't yet pulled the trigger.

    CFA Course in India
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  • Profile picture of the author Kirill Shilov
    And what's the best source to hire SEO agency? And what KPI now is the main?
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    • Profile picture of the author Castor Troy7
      Follow SERP & page authority, domain authority, trust flow, citation flow.
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  • 1) Good content (for organic keywords)
    2) High-Quality links (for domain authority)
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  • Profile picture of the author EdwardRohr
    guest post works fast.
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  • Profile picture of the author YancyOliveros
    Hi kirill ! I suggest you to read this article it will give you some knowledge to avoid errors. I hope it will help you in your problem.
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  • Profile picture of the author jene
    1. Make content rich website
    2. Add value to your content
    3.Track your competitors link profile
    4. Create guest post.
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  • Profile picture of the author nick1123
    Before you spend any money on a SEO I recommend that you do the following:

    Figure out what keywords you're trying to rank for. What's the competition look like? And just as importantly, if ranked number one for a particular keyword phrase, how much traffic will you actually expect to get per month? Remember the number one spot in google only gets about 42 percent of the traffic. So if 1000 people are searching for a given keyword, on average the number one spot in google only received 420 visits.

    Next, go sign up for Google search consul. It's a free tool that Google is made to help you understand how your ranking for Gary various keyword phrases.
    https://www.google.com/webmasters/verification/

    Next, check out how your site does for download speeds. Again, Google has every tool to help you do this
    https://developers.google.com/speed/pagespeed/insights/

    Next, Lower Your Bounce Rate. Google tracks what percent of people go to your page and leave without visiting any other pages. This is known as the Bounce Rate. High bounce rates are a strong signal to Google that visitors don't like your content and your site's rankings will plummet.
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  • Profile picture of the author Noman Asghar
    Managing something valuable and easy to navigate UI of your website.

    Publication of posts in your blog section in topics that your buyers search for.

    Outreach and publish guest posts on relevant blogs in topics that your buyers search for.
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