Say any site is good and famous. The site is ranking well and getting very good amount of organic traffic. And in some of the pages of the site its referring to another site for more information. But the page which the certain site is referring to isn't available say now its showing 404 error. So, you build a similar page on your site with or without advanced information. And ask the site owner to remove the dead link with your available link. That's it. Its the broken link building technique.

Thanks for this Information.. As I'm a newbie, it helps me to learn about new topics

Broken link building is a tactic that involves finding resources in your niche that are no longer live, recreating a version of the content and reaching out to webmasters who link to that content asking them to replace the broken link with a link to your newly created resource. You're providing value to the webmaster, helping them clean up their website and the web in general, while also building links to your website.

Broken link building isn't a new tactic, but with the explosive growth of the web in recent years and new website technologies and redesigns, the number of broken links is increasing. I'm surprised this type of link building doesn't seem to be in favor anymore. I hear horrible tales of tremendous amounts of time invested in research and low response rates to the outreach. When effectiveness decreases, it's time to figure out why and to look at the whole process to make it better and faster.

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Broken link building is a white-hat link building tactic where you identify sites that have broken links in their posts. These broken links should refer to an item or content that's similar to yours so you can then notify the webmaster about the broken link and recommend your own working link as an alternative.

Broken Link building is one of the great tactics in SEO which allows you to get the most powerful links for your website and also to link to the other website.

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