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Is present keyword density (2.00-3.00)% or not ?
#density #keyword
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  • Profile picture of the author expmrb
    Keyword Density is Stone Age News now.

    Search engines don't bother it at all. Unless your content look like that it has been written by a robot.
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  • Profile picture of the author nick1123
    Honestly, don't worry about keyword density. In my opinion it just doesn't matter. Produce good content thatat your visitors love and it will have the right keyword density.

    Google has far more sophisticated ways of telling if your content is good. Two of them that you can check regularly are: bounce rate and time on page. If people leave your website after three seconds that's a really bad sign. If people leave after visiting only one page of your website that's also a bad sign. Work on these two things and keyword density will take care of itself.
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  • Profile picture of the author dave_hermansen
    As others have said, keyword density was a fleeting SEO theory that may or may not have worked half a decade ago, before Panda and subsequent algorithm filters were introduced. Nowadays, intentional keyword repetition could bury a page in the rankings.

    Put the phrase you want to rank for in the text of the page at least once. That's it, and if it happens to appear more than once, so be it. Just don't do it on purpose. Put a variation of the phrase in an H1 or H2/H3 tag. Put it in the title tag, preferably at the beginning along with some other text to get people's attention (i.e. Discount Widgets - Huge Sale This Month & Free Shipping!)

    More important, is getting related keyword phrases on the page that Google might expect to see. Enter the keyword phrase that you want to rank for in a Google search, scroll down to the bottom of search and look for the "Searches Related To" section. Get as many of those on that page as you can without it sounding awkward - especially any words that are in bold. Even if you have to drop words or re-arrange the phrase, it is better than not including those words.
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    • Profile picture of the author MikeFriedman
      Originally Posted by dave_hermansen View Post

      As others have said, keyword density was a fleeting SEO theory that may or may not have worked half a decade ago, before Panda and subsequent algorithm filters were introduced. Nowadays, intentional keyword repetition could bury a page in the rankings.

      Put the phrase you want to rank for in the text of the page at least once. That's it, and if it happens to appear more than once, so be it. Just don't do it on purpose. Put a variation of the phrase in an H1 or H2/H3 tag. Put it in the title tag, preferably at the beginning along with some other text to get people's attention (i.e. Discount Widgets - Huge Sale This Month & Free Shipping!)

      More important, is getting related keyword phrases on the page that Google might expect to see. Enter the keyword phrase that you want to rank for in a Google search, scroll down to the bottom of search and look for the "Searches Related To" section. Get as many of those on that page as you can without it sounding awkward - especially any words that are in bold. Even if you have to drop words or re-arrange the phrase, it is better than not including those words.

      Really you don't even have to put a keyword on a page once to rank for it.

      Many pages rank for hundreds, if not thousands of phrases that do not appear on the page anywhere.
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      • Profile picture of the author dave_hermansen
        Originally Posted by MikeFriedman View Post

        Really you don't even have to put a keyword on a page once to rank for it.

        Many pages rank for hundreds, if not thousands of phrases that do not appear on the page anywhere.
        Very true. You see it all the time where a page that you were trying to rank for one thing ends up ranking for several others, as well. That said, you have a little better control over ranking for something that you want to rank for if you include the phrase at least once on the page. You might end up ranking for it anyway, but I think including the phrase gives you a little better chance than not including it.
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  • Profile picture of the author savidge4
    Other than saying it varies from term to term.. I have seen 1.5 up to 4.0... As much as everyone wants to say that this is old stuff.. we all will say your page will not rank as well if at all if the density is to high ( stuffing ) so mathematical logic would say that there is also not enough, and a sweet spot.

    Keep in mind, yes, you can rank without the exact term being there but you are relying on synonyms at that point. Google states that +/- 70% of all search has Synonym iterations. As you get into lower comp terms Synonyms are less present.. meaning you are better to match when possible.

    The other variable at play here would be " Keyword Proximity " Not as important with Google, as it is with Bing. The way the 2 separate the page into blocks ( HTML5 Header Body, Sidebar, footer ) will show the use of the term through out the page vs loaded towards the top.

    Google is a pretty standard 4 or 5 block page breakdown where as Bing has 4 or 5 sections in the body alone... don't believe me look up the patents for yourself.
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    • Profile picture of the author dave_hermansen
      Originally Posted by savidge4 View Post

      Other than saying it varies from term to term.. I have seen 1.5 up to 4.0... As much as everyone wants to say that this is old stuff.. we all will say your page will not rank as well if at all if the density is to high ( stuffing ) so mathematical logic would say that there is also not enough, and a sweet spot.

      Keep in mind, yes, you can rank without the exact term being there but you are relying on synonyms at that point. Google states that +/- 70% of all search has Synonym iterations. As you get into lower comp terms Synonyms are less present.. meaning you are better to match when possible.

      The other variable at play here would be " Keyword Proximity " Not as important with Google, as it is with Bing. The way the 2 separate the page into blocks ( HTML5 Header Body, Sidebar, footer ) will show the use of the term through out the page vs loaded towards the top.

      Google is a pretty standard 4 or 5 block page breakdown where as Bing has 4 or 5 sections in the body alone... don't believe me look up the patents for yourself.
      The only problem I have with this argument is that you constantly point to patents. Google files hundreds of them every year, just in case they decide to implement them into their algorithm and to keep other companies from doing the same. Just because a patent is filed, it does not mean that it is ever used.

      In this instance, the filing of the patent is essentially done to keep a competitor from implementing something that you think MIGHT help a search engine accomplish something. The wording is often ambiguous and never includes specific details for how one might actually accomplish the goal defined by the patent. Essentially, it says "we are going to patent the concept of being able to blah, blah, blah" and they leave out "(but we have no idea how we might accomplish that task or whether it will even improve our search engine)". Patents are filed so that if someone does figure out how to do it, the company who thought of the concept can sue the company that figured out how to actually do it. It happens all the time in the technology industry. This article is a good lesson on that - In Technology Wars, Using the Patent as a Sword - The New York Times
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      • Profile picture of the author savidge4
        Originally Posted by dave_hermansen View Post

        The only problem I have with this argument is that you constantly point to patents. Google files hundreds of them every year, just in case they decide to implement them into their algorithm and to keep other companies from doing the same. Just because a patent is filed, it does not mean that it is ever used.

        In this instance, the filing of the patent is essentially done to keep a competitor from implementing something that you think MIGHT help a search engine accomplish something.
        I think in this instance you want to believe that is the case... Patent US 2016/0371385 A1 would say other wise. specifically section 41 of the patent. When Dave Davies of Search Engine Land says " ...it is likely the last time I will ever be able to reference keyword density as a metric without the context "in the early 2000s". " ( https://searchengineland.com/google-...ed-data-267273 ) It may be worth a look

        Here is what gets even better with this patent in particular. over the past year.. I personally have written an article or 2 about this Patent. I have read more than a few articles about this patent. I have mentioned this patent HERE on this very forum a time or 2. and do a search for " Patent US 2016/0371385 A1 " - 8 results.

        THIS patent is probably the best window into the workings of Googles search algorithm and more specifically how it looks at an Identity.. or more specifically how Google understands how you may be looking for C when options A B C and D are plausible.

        I think at this point in the game Google really doesnt need to block concepts... the other search engines at this point will never catch up... and even with Bings newest batch of Patents, they are light years behind in many ways.... I would say in some respects ahead, but its a case of 2 steps forward 3 steps back.

        Think the latest and greatest concepts in understanding and delivering search right now and the near future.. AI right? have you read Googles patents on AI in relation to search? call it what you like.. but I call it RankBrain... there is no blocking.... they are flat out using it.

        Lets make this easy... I have shown more than a few instances where Patents are in use... show me one that pertains to search that you know for fact Google is NOT using... and your arguement has a leg to stand on... The truth is your not going to find one... The truth is that with every patent that we can see and understand and put into place with how it would work.. we can test to see if there is validity in it.

        SSL a great case in point.. we know because Google flat out said.. this is a factor.. we all know its minimal at best, and more likely non existant. Is it a factor? I bet it is. Is it a working factor due to the less than lack luster use ( percentage of internet using it ) probably more plausable.
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  • Profile picture of the author savidge4
    Here is another thing to consider... Google more so than any other company ( that I follow ) that produces Patents at the rate that they do... they refer to and update previous patents. Basically what they are doing is showing what they were using, how they are adjusting it, and then laying out how they will be using that along with what is new. All of the major updates in Google patent history have worked this way.

    The Patent above, I personally would place into that category ( major update ) it is inline with the use of links, it is inline with RankBrain, with Mobilegeddon, the whole pigeon series, Authorship, Hummingbird, Caffeine, Personalized search, and my favorite - Florida.

    The patent process by its very nature actually gives us a pretty decent look into the mechanics of how a search engine works.... AND its public record.. there is no hiding it - As I was referring to above when a patent only has 8 listings displayed ( No question the Serp listing is manually manipulated ) If its worth the effort to keep to a minimum.. I would say its worth looking at.

    Me personally... I get Google is ever changing - I don't think there is any denying that. We actually have access to data literally ahead of time in the directions they may go, and yet to those that practice SEO - no one wants to hear this stuff. Something I do not find overly surprising.

    There simply is more to SEO than link building... Link building for say Bing works to a degree but not to much - Google has the whole concept on lock down right? Which then drives you to figuring out Seeds and whatever else.

    Finding common elements across platforms is a pretty good thing I would say. SEO in terms of most forums and pretty much every blog on the subject in the world is more like GEO ( Google Engine Optimization ) than anything else.

    Google, Bing, Yandex and the few others all run multiple algorithms independently and concurrently in an order to display pages. So to understand what it is they are looking for to actually list a page in a SERP gives you a better idea of what you need to do to actually get a page ranked. And its a multitude of variables that are looked at. ( some say 200 ) So any little gain that can be made when developing content or developing structure, is something to look at.
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    • Profile picture of the author dave_hermansen
      So assuming every patent ever applied for by Google is definitely part of their algorithm right now, what is your answer to the OP's question? Have you been able to determine an exact keyword density amount? How about just a guess (because that's all it would be in either case)?
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      • Profile picture of the author savidge4
        Originally Posted by dave_hermansen View Post

        So assuming every patent ever applied for by Google is definitely part of their algorithm right now, what is your answer to the OP's question? Have you been able to determine an exact keyword density amount? How about just a guess (because that's all it would be in either case)?
        Thanks for reading my previous posts... I already answered the question actually. The number without question varies from serp to serp. I have seen anything from 1.5 to 4. Once you start playing with this stuff you are pretty quick to realize you can see just short of instant results usually within a few days at most. As you creep up towards a sweet spot you will gain position, and as you over do it, you will lose postion.

        Kind of a guide... Local business's tend to be a bit higher.. Dr, Lawyers, house cleaners.. and niches where blogging or regular content is more of a norm, anything Wordpress as an example the numbers are going to be lower. There is definatly a corrolation between niches that create content on a regular basis vs niches that have a tendency of being more static.
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  • Profile picture of the author JennyPitula
    Keyword density is one of the most important concepts in SEO. It is the amount of a keyword you use in the content of your site or web page. Google search engine recommend a keyword density to 1-2% while Yahoo allows a website that has 3%.
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  • Profile picture of the author Noman Asghar
    There's no ideal - Said Matt Cutts

    But make use of the partial match, LSI keywords. Use keywords very naturally as many as times you can. Again NATURALLY
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  • Profile picture of the author tritrain
    Although many SEO tools still like to point out that certain words are used too often.

    ...sometimes there is no synonym so you must use the word a lot.
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