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If you're specifically asking about Web 2.0 or Press Releases, then Press Releases are definitely much better. The only problem is you need to do a new one every 3 or 4 months. But far better than Web 2.0s wich I don't even waste my time on any more.

It depends on what kind of web 2.0 sites are you talking about?

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Neither. The best link building involves creating something so great, other real websites will WANT TO send their visitors away from their site to go check it out. If you're not doing that, I'm not sure why you even have a website.

You want to secure guest posting opportunities on niche relevant blogs. Not spammy pbn BS.

Web2.0 - recommended. More:


Unique Content - Articles and Descriptions for Blogs, Bookmark and Tier 2 Submissions
Quality Blog Submissions
Edu Links Submissions
Tier 2 Submissions
Profile Links Submissions
High DA/TF Blogs Submissions
High RD Blogs Submissions
Social Media Submissions
Tier 2 Submissions of High DA Blogs
Social Media Submissions of High DA Blogs


SEO EXECUTION STRATEGY:
15% Main Keywords
40-45% LSI (8-10 Types of LSI)
Rest - Naked URLs/Branded Names
Drip Feed

Steve

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There are many ways to build link to your website. You can do directories submissions, Business listings. Classified ads, articles submissions, Social Bookmarking, Guest posting is effective way of getting backlinks to your site.

Articles submissions and Guest posting is best for building links.