Keyword with low search results good or bad?

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I'm starting out so apologies if this seems dumb, but I own a domain that matches a google search keyword that ends up with 174 results, is that a good domain/thing for a niche if it's hardly on the radar? I know people were talking about long tail keywords /phrases which I get, but I was wondering if it's a good thing with this.
#bad #good #keyword #low #results #search
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  • Profile picture of the author dave_hermansen
    This is similar to people who say they have a product but are having a hard time selling it because there aren't a lot of searches for it or the competition is way too difficult for them to ever rank well.

    We never start off with a domain name and then try to find out what to use it for. We start out doing niche research to find products with a decent amount of search volume and relatively low competition. Once we find one, we get a proper domain name.

    174 searches (per month, I am assuming) is not very many. If every single one of those searchers made it to your website (they won't, of course), you MIGHT make two sales per month. Hopefully there are many other search terms out there that you can rank for, selling related products.
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    • Profile picture of the author kushmanmediallc
      Thanks Dave for responding,

      My idea is to launch a comedy content /entertainment based website and the search engine results page for the name is only 174 results or search engine results page in google when you google it. Would that be a good thing for the brand if it's got next to little cross search results? I have some existing social media accounts I've set up for the name that got to rank the top 4 in that name search for 174. The domain is a .com and not an obscure mashup of letters and numbers. I own another .com comedy name but it comes up in millions or results for the search. I mean I guess I could 301 the second comedy name to the site as well with long tail seo etc. I assume these things now are not really variables as content is king now. I'm wondering for branding if it's better to be the big fish in the little pond vs the small fish in the big one? The content of course will define the brand, but is this low serp could hopefully be an asset?
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  • Profile picture of the author fastreplies
    Originally Posted by kushmanmediallc View Post

    but I own a domain that matches a google search keyword that ends up with 174 results, is that a good domain/thing for a niche if it's hardly on the radar?
    Wrong question.
    You may have one keyword/domain which could be searched by 1M surfers
    or 10,000 no one care about to looking for. Depending on domain 174, is nothing

    fastreplies

    :
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  • Profile picture of the author dave_hermansen
    The domain name has absolutely nothing to do with ranking. It is not used by Google. A website named nothingbutcats.com has the same chance or ranking well for cat-related content as a site called nothingbutdogs.com has at ranking for cat-related content. Ranking is dependent upon the content of a website and backlinks. It has nothing to do with the domain name.
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  • Profile picture of the author tritrain
    Originally Posted by kushmanmediallc View Post

    I'm starting out so apologies if this seems dumb, but I own a domain that matches a google search keyword that ends up with 174 results, is that a good domain/thing for a niche if it's hardly on the radar? I know people were talking about long tail keywords /phrases which I get, but I was wondering if it's a good thing with this.
    Up until about 10 years ago it was common to use keyword-rich domains in order to rank better. However G made changes and such domains are questionable at best. Some people may believe that there is benefit to having keyword-rich domains, while others do not.

    I'm of the mindset that there is little to no real benefit.
    Here's a recent video and article by Rand Fishkin https://moz.com/blog/how-to-choose-a...teboard-friday

    It'll bring you up to speed and you may re-evaluate the domain you have now. It's not the end of the world though.
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    • Profile picture of the author KylieSweet
      Keyword rich domains has nothing to do with rankings because G is more on understanding the information within the domain rather than the domain name.
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  • Profile picture of the author neal patel
    Keywords with high searches and low or med competition are good.
    if the searches are low and competition is high, it will be tough to rank on top of that particular keyword.

    Low searches mean there are lesser chances to get the traffic to your site from that keyword.
    you can try another one with 1k-10k searches and med or low competition. it will be the best choice.
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