At this point, you need to have a good comprehension of your website's place in the online ecosystem and also have some excellent ideas about what things need working on. This doesn't replace an entire SEO audit with basics like comprehensive keyword analysis. It will provide you with enough quantitative and qualitative data to maintain an intelligent conversation and possibly close a referring sale.


1. Traffic Overview
2. SERPs Appearance
3. Technical Factors
4. General Appearance
5. Content
6. Authority
7. Social Media

first on-page factors then off page factors.

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