What technical details of a website are gathered by Google?

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Hi,

We know tat Google generally collects info about our content and backlinks. I just wonder what are the other touchpoints of Google when accessing a website to improve, drop, penalise or take any other actions on a website? For example, Google may store IP address. What are the similar details it may collect?

Thanks
#details #gathered #google #technical #website
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  • Profile picture of the author expmrb
    What do you mean by 'Google may store IP address'?
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    • Profile picture of the author michealtech
      Does Google look at website's IP address? If so, it is one of the technical details Google gathers. What are the others possibly? "fastreplies" below replied a few...I agree with site's location.
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  • Profile picture of the author fastreplies
    Originally Posted by michealtech View Post

    I just wonder what are the other touchpoints of Google when accessing a website to improve, drop, penalise or take any other actions on a website?
    Well, it checks technical condition such as dead links, structure, status,
    meta tags, tracks site's location, visitors and list is going on and on.



    fastreplies
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    • Profile picture of the author michealtech
      Links and tags are common....More than that...I agree with site's location. What else it could be? DNS servers ..etc...?
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    • Profile picture of the author expmrb
      Originally Posted by fastreplies View Post

      Well, it checks technical condition such as dead links, structure, status,
      meta tags, tracks site's location, visitors and list is going on and on.



      fastreplies
      Correct the list is pretty big. The real question what issue OP want to get resolved.
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  • Profile picture of the author Owais Nafiz
    [DELETED]
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  • Profile picture of the author mordtok
    There are the obvious ones like content, keywords, head tags, and backlinks, but really it's endless. I found an article that literally lists 200 factors that Google includes (or possibly includes) in their Ranking Algorithm!
    http://marketinghangout.co/u/2669/go...-complete-list.
    Don't get overwhelmed, my advice is to stick to the most important ones and implement the others over time. I hope it helps.
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  • Profile picture of the author KylieSweet
    Originally Posted by michealtech View Post

    We know tat Google generally collects info about our content and backlinks. I just wonder what are the other touchpoints of Google when accessing a website to improve, drop, penalise or take any other actions on a website?
    Google crawl websites through content, links, other mediums that are linked into your site, etc. because the search engine wants to gather any info or connection about your site to determine its quality .
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  • Profile picture of the author jyzdesign1
    For detailed knowledge of what technical details of a website are gathered by Google, you can visit Google webmasters and Google analytics tools. Off course they are needed to be installed first. But they give a close idea of what Google checks..
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  • Here are some of the things that google checks :-

    Authority/Trust; this is the all-encompassing concept of not only what you do on your site (outbound links, web spam, sneaky redirects, thin content etc) but what is going on off-site (link spam, social spam etc). What level of trust does your website have in the eyes of the search engine? This is something that is incredible hard to build, but easy to lose.

    Thin Content (formally known as Panda); while related to the above, it's worth having on it's own. Large amounts of thin content and/or dulpication could end up in dampening of sections or entire sites. We can also consider the GooPLA (Google Page Layout Algorithm) conepts here as well.

    Classifications; while this does generally exist more on the page level, there are categorical elements for an entire website. These can also contain more granular elements as well. From an ecommerce site (or subdomain etc) to a given market. This is where strong architecture can become your best friend. Assist the search engine in understanding (and classifying) what your site and it's various parts are about.

    Internal link ratios; in simplest terms you want to show a search engine the importance of pages through internal links. Linking to the most important pages the most, the least important the least. This can often lead to page mapping issues (wrong target page ranking).

    Localization; another element this is more site-wide in nature is localization. Meaning; if applicable, where does this entity reside? What areas do they service? We can even consider geographic targets for sites not directly geo-location related. Elements here can include the top level domain, language etc.

    Entities; an entity is a person, place or thing. One needs to look no further than Google's knowledge graph to see the importance they are seemingly placing on these over the years. If it is brands on the page (ecommerce) or citations in an informational piece, make them prominent. Also, Google seems bullish on authorship of late, so also consider the company entities (people) and how they can be leveraged. Your site can 'be' an entity as well as having sub-entities and associations throughout.

    Domain history; Matt Cutts recently talked about how a domain that's REALLY had issues, might even carry penalties after someone else buys it. Given that, we do know to some extent Google can potentially look at the domain history in classifying a website. This of course plays back into the above 'trust' elements.
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  • Profile picture of the author Alexandar33
    As you know Google is a huge company with very strict policies and general rules which they following related to data collection. Is data always use for a good after collecting? This can be topic for itself...
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  • Profile picture of the author tritrain
    GooPLA? GooPLA is new to me.
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    Domains for sale - see seopositions.net
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