Adwords to Ban CPA Affiliate Free Trial/Rebill Offers and Fake Endorsements?

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This is pretty big news if it's true.

Wasn't sure if it belonged in the PPC forum or the CPA forum, so decided to post it here for general information and let a mod move it if they so choose.

Someone posted a letter that looks and sounds official to me. It was received from Adwords saying they soon will not allow CPA free trial/rebill offers and other "Unacceptable Business Practices" including fake celebrity endorsements.

Note: The part in bold is not up to the affiliates. They are not saying the disclosure needs to be on the affiliate's landing page, it needs to be on the payment page, so affiliates will need to find offers that comply with Google's new rules if they want to continue to run their free trial, rebill offers.

Note 2: The part in RED is good news because for a change they are giving advertisers notice and a chance to correct the problem instead of just banning accounts.

What do you think?
#search engine optimization #adwords #affiliate #ban #cpa #endorsements #fake #free #offers #trial or rebill
  • Dang it. Where can I advertise my scams now?

    Anyway, what does this mean? "the sale of normally free items or services"
    • [1] reply
    • Scott, I was a bit confused about that too. I guess if we can't figure it out it probably means it doesn't apply to us. :p
  • I have to say Google is one of the worst converting PPC for CPA anyway. Yahoo and MSN are a lot better. For me anyway. One of the reasons is the cost per click negates the CPA payment in many cases.
  • Banned
    [DELETED]
    • [1] reply
    • No Adwords is not saying no CPA, they are just saying no "negative option or unclear billing, the sale of normally free items or services, and false celebrity endorsements."
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