SEO for Cabinet Hardware Company

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Hello Everyone.

I am working on creating blog posts to help our company get back-links and am really having a hard time figuring out great topics. The problem is my linkreators dont want to link to articles about knobs and pulls, and trying to find article ideas that linkreators will link to that can have some mention of cabinet hardware is a difficult task. Any help or suggestions would be greatly appreciated.
#cabinet #company #hardware #seo
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  • Profile picture of the author MikeFriedman
    Originally Posted by Samantha Blair View Post

    Hello Everyone.

    I am working on creating blog posts to help our company get back-links and am really having a hard time figuring out great topics. The problem is my linkreators dont want to link to articles about knobs and pulls, and trying to find article ideas that linkreators will link to that can have some mention of cabinet hardware is a difficult task. Any help or suggestions would be greatly appreciated.

    Unfortunately, you are probably never going to find anyone that wants to link to content like that. You are not alone. A lot of businesses face this sort of problem.

    You hear all these "gurus" and "experts" say that you should create a blog to attract links. Honestly though, who the hell wants to read an article about knobs?

    I would probably just drop the whole blog idea.

    I am guessing you sell to a lot of contractors. I would instead reach out to them and talk to them about mentioning your company on their site. Some of them might post pictures of finished projects on their sites where they used your products. That is where you want a link from.

    If needed, I would even offer them some sort of incentive such as 10% off their next order.

    If you are dead set on creating a blog, I would probably focus on the latest trends in cabinets and how your company can help someone meet those goals in their next remodel project.
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    • Profile picture of the author expmrb
      Originally Posted by MikeFriedman View Post

      Unfortunately, you are probably never going to find anyone that wants to link to content like that. You are not alone. A lot of businesses face this sort of problem.

      You hear all these "gurus" and "experts" say that you should create a blog to attract links. Honestly though, who the hell wants to read an article about knobs?

      I would probably just drop the whole blog idea.

      I am guessing you sell to a lot of contractors. I would instead reach out to them and talk to them about mentioning your company on their site. Some of them might post pictures of finished projects on their sites where they used your products. That is where you want a link from.

      If needed, I would even offer them some sort of incentive such as 10% off their next order.

      If you are dead set on creating a blog, I would probably focus on the latest trends in cabinets and how your company can help someone meet those goals in their next remodel project.
      Exactly correct, creating a blog for yourself doesn't mean it will attract links in the process. You have to create links.

      And if you really want links then why don't you ask them? If your contractors have site then they will be happy to give you a review about your services. In turn you will get a link back.
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  • Profile picture of the author maninaction
    Articles that speak about home decor can include mentions of cabinet hardware. I usually use parallel content for such dry niches. Article about home decor, home refurbishing, home remodeling should work for you. Give those a try. Goodluck.
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  • Profile picture of the author dave_hermansen
    I think you have the concept wrong here. In order to attract the link creators, you need to blog about things that interest them. Those things do not have to have anything to do with what you sell; they only need to be related.

    The people you sell to have nothing at all to do with the content on your blog. Honestly, the last thing on your mind should be about whether someone even reads the article and certainly not whether they will read it and buy your products. All you should care about is getting a link and making the link creators happy. Whether the article is read or not and who will be reading it is irrelevant.

    A do-it-yourself project article or video (whether there are knobs involved or not), an article about the best woodworking tools or even an article that lists the best handyman or do-it-yourself blogs are all the type of things that people might link to.

    Figure out who the link creators are in your overall broad niche and the type of content they link to. Then, create that kind of content. The links gained to your blog, assuming it is in a directory of your main domain, will help the authority of the main domain.
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  • Profile picture of the author tritrain
    Make Youtube videos (how to, novel ideas with knobs, different types and colors, etc) and then write a bit about it. Maybe make them humorous. You don't need a blog. Just make a small Youtube channel, answer questions and show the viewer the answer.

    I don't know if you have stunning photos of the hardware, and how they improve a look, but both Pinterest and Instagram are photo-centric.

    Content isn't just writing. Do whatever works best to deliver your product.

    Lastly, there are home improvement blogs out there. Find them and barter for a backlink. Maybe send the owner a door handle or something.
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  • Profile picture of the author smartprofitmoney
    Originally Posted by Samantha Blair View Post

    Hello Everyone.

    I am working on creating blog posts to help our company get back-links and am really having a hard time figuring out great topics. The problem is my linkreators dont want to link to articles about knobs and pulls, and trying to find article ideas that linkreators will link to that can have some mention of cabinet hardware is a difficult task. Any help or suggestions would be greatly appreciated.
    Hello,

    I would do this, try to Google your competition, find a website that does the same thing as you, this will help for getting ideas, now try to find one that ranks high in Google, check the Google planner, for what keywords and phrases rank, and build out on that.

    Do not copy but, you can see type of content that ranks on their site, and how it was built if you look at code, try to model your business the same way,

    If your trying to build a custom blog, you will need to spend the time to add everything that a blog will need to rank, you can not rush this, SEO and social media will play a huge part, you should build a custom YouTube channel, and show all products you sell, and add video to each post for ranking.

    This is just a start, building for long term will take time.

    Thanks Rob.
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  • Profile picture of the author savidge4
    Originally Posted by Samantha Blair View Post

    Hello Everyone.

    I am working on creating blog posts to help our company get back-links and am really having a hard time figuring out great topics. The problem is my linkreators dont want to link to articles about knobs and pulls, and trying to find article ideas that linkreators will link to that can have some mention of cabinet hardware is a difficult task. Any help or suggestions would be greatly appreciated.
    I am going to disagree with many here... The topic of woodworking is a growing sector. With this comes the need for knobs and pulls. If you happen to watch woodworking videos on YouTube, you might notice the name "Rockler" ( Hardware at Rockler: Drawer Slides, Hinges, Knobs, Pulls & Fasteners ) I am not about to say they are a driving force in the market, I am just saying they are mentioned a lot.

    So the idea for content in my mind would be to target the people that would most likely and easily targetable use your product.. wood workers.

    Take a look at www.tablelegs.com as yet another example.

    What is of interest in what you sell is how the hardware can change the style of a piece. So maybe some content on a simple say night stand build and how the use of hardware could make it modern or Arts and crafts or rustic or mid centery or any number of styles.

    Would make for some pretty nice Pinterest content.. one nightstand 10 styles with simple hardware change out. Same being true for instagram - look at Instagrams "Story" - try watching this: and he goes over how to leverage instagram for something just like this.

    Keep in mind when you are creating content.. your product in particular is a piece to a whole... by itself its nice to look at, but we all - well you and I know that the hardware that is the jewels or the bling of the project as a whole. So approach it from the perspective of the whole, to place focus on your jewels, er I mean product.

    Best of Luck
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  • Profile picture of the author sellerbuzz
    well in start you need to make web 2.0 as many as you can from different IP make sure..! and if you want backlink + traffic try Youtube make a video put some tags and done im sure it will give traffic and backlink as well.
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  • Profile picture of the author Arun Soni
    Do complete digital marketing - SEO SMM PPC
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