Branding: Business name in all image file names?

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Just read an article about branding for SEO. Everybody uses their site names or business names in page meta titles right? (ex. "Digital Marketing Forum & Marketplace - Warrior Forum") But article advised using it in a bunch of other places.

Question: Let's say my website is for Joe's Bakery. Should I give the pics filenames with the business name included. Like a picture of a cake would be, "birthday-cake-joes-bakery.png"? Would that be good branding or overkill? Would it be considered keyword stuffing since it's not really a keyword?

Thanks for any insight here.
#search engine optimization #branding #business #file #image #names
  • Yes you should also name photos to their backend as you have mentioned in your question which you are going to use in you website. As this also help little bit to generate traffic from photos to your website.If someone search for bakery photos then your photos will also comes in that which you have used in website.
  • We don't add meta description anymore. We let Google decide what's best for the page.
  • Not meta description. Meta title--the title that shows up in the browser tab of each page. The question is, should I title my images like that, with my business name at the end of the file name?

    Incidentally, though unrelated to my original question, I still add meta descriptions in an effort to make the serps show a punchy text and call to action to click.
  • We almost never include the website or business name in our title tags anymore. It's fine if you are a huge, well known brand but for most little guys, the name of your company is "so what?" to the rest of the world.

    We would much rather have a title tag that said "Discount Widgets - HUGE SELECTION - Free Shipping!" than one that said "Discount Widgets - Bob's Widget Store". The first one will attract far more attention and get more clicks than "Bob's" will.

    As far as images go, it is ridiculous to put your business name in the ALT tags or force them into the URL unless it is an image of your actual business (you would think they would already be in the URL from the domain name). What in the world would that accomplish? Google couldn't care less what your URL is and it does not affect rankings at all. The average person not only does not look at image URLs, probably only a very small percentage of internet users would know what a URL was if you asked them to point to it.

    At the very best, people who were already looking for images from Joe's Bakery would find them right away in an image search if it was in the ALT tag - something they would probably do by just visiting Joe's Bakery's website, since they already know the place and are looking for cake images from the place.
  • There is something to be said for including a call to action or additional meat in your title tag. And it's something to think about. But, like you said, "We would rather..." It's a preference, unless you have data that shows that method works better.

    You not agreeing with something doesn't necessarily mean it's ridiculous.

    Keywords are in a url too, www.domain.com/keywordpagetitle. But some images on the page have that keyword too, right? Using that same logic, I can't see a downside to branding images this way. I probably wouldn't put it in alt tags though.

    Big brands get to be big brands by branding. And that's why I might prefer to just use a short blurb and add my business name in a page title, or add the same "unique" name to my image files, and put my logo everywhere, including on my uniform.

    Anybody else want to weigh in?
    • [1] reply
    • You make some valid points.

      Since we have no clue what the OP's website is selling, it's difficult to come up with the definitive answer. If he is selling his own branded products, putting the brand in a title tag certainly makes sense. If he really is a bakery or physical store, branding in the title tag would make sense, as well. If he is selling no-name, fly by night AliExpress products, it is highly unlikely that his "brand" will ever become a household name.
  • I'm definitetly trying to become a household name, (aren't we all? especially locally, but I also offer nationwide service. For me, part of my whole image is standing apart from the competition, so that's why I like the branding idea.
    • [1] reply
    • "Aren't we all?" ... Not necessarily. Not all website businesses are geared around becoming a household name. If you are selling one-off brand name products that will never be bought again by the customers, it's not really a big deal to be a household name.

      Someone who has a niche store that just sells dog houses made by two brands is not nearly as concerned about becoming a household name as the brands who make those dog houses or a website that sells a myriad of products for dogs. It is highly unlikely that he'll have many repeat customers at all. That website would be concerned about ranking first for "dog houses for sale" or "buy a dog house" and constructing a title tag and meta description that would compel people to click is far more important than getting his store's name in those places (or on images).
  • Optimization is good, but too much is very bad.

    Thanks!!
  • okay, so what's too much? What we're talking about, or something else?
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  • Use the relevant keyword for that image, it will not consider as a stuffing. And relevant image name helps to get in search engine result.
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    Branding: Business name in all image file names?

    Just read an article about branding for SEO. Everybody uses their site names or business names in page meta titles right? (ex. "Digital Marketing Forum & Marketplace - Warrior Forum") But article advised using it in a bunch of other places. Question: Let's say my website is for Joe's Bakery. Should I give the pics filenames with the business name included. Like a picture of a cake would be, "birthday-cake-joes-bakery.png"? Would that be good branding or overkill? Would it be considered keyword stuffing since it's not really a keyword?