Singular Or Plural?

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17
When i targeted keyword in singular and plural. What should i choose? Should i base my website around plural "wood tables" so for example people searching for "wood table" will also get to my site?

Maybe i should create 2 sites woodtable.com and woodtables.com so i will get traffic searching for "wood table" and "wood tables"?

In short should i create 2 websites (singular+plural) or one website with plural will be enough and will catch traffic searching for singular?
#search engine optimization #plural #singular
  • I would say pluralise. I've recently starting working for a company that creates on-line business directories and pluralisation is a huge part of what they do. On that basis I say pluralise. Best of luck to you.
    • [1] reply
    • Use keyword research tools to check both. Always cross-check your results (make sure both keyword tools provide the same results). There's no single answer to this question because it really varies from term to term.

      Look for keywords where the singular gets a ton of searches but everyone is optimizing for the plural, then grab the exact match domain and you should be set.
  • I have the best experience with singular within the domain name, plural in the path, plural in the h1 header, and singular in the first sentence of the first paragraph under the h1 header.

    Using this method, I am able to rank for both.
  • Plural.

    Think about it this way, if you website is woodtables.com and someone searches up wood table or wood tables, your URL is highlighted.

    However, if you website is woodtable.com and someone searches up wood table and wood tables, your URL would only be highlighted for the term wood table.

    Regards
    ~George
    • [1] reply
    • Hi Boris_yo,

      The first rule in SEO is that search engines rank web pages not websites. When you say "website" you are implying that you will have more than one web page. There is no limit to how many pages your website has and therefore no limit on how many different keywords your website can target.

      Create pages on your website that are optimized for each variant of your keyword and as many more related keywords that you can find.

      If you are focusing on the keyword in your domain name, I would register both the singular and plural versions if they are available. You can redirect traffic from one to the other. Do a quick check in AdWords keyword tool to see which version of the keyword has the most volume of searches and use that one for your domain. In most cases the plural will be better because it often implies commercial intent.
      • [2] replies
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    • [1] reply
    • If that's true, and there is no top ten result with wood tables in domain, quotes
      or not, and greenteadesign.com still tops out, case closed.

      Paul
      • [1] reply
  • What's more important is to have your site SEO friendly. This will be useful when search engines crawl your site.
    • [1] reply
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    Singular Or Plural?

    When i targeted keyword in singular and plural. What should i choose? Should i base my website around plural "wood tables" so for example people searching for "wood table" will also get to my site? Maybe i should create 2 sites woodtable.com and woodtables.com so i will get traffic searching for "wood table" and "wood tables"?