For example should i be targeting keywords on my product pages or would a landing page be more ideal?
iE: Buy new shoes online canada. should i be targeting this as a key word for my product page or a landing page?
right now i have my product page targeting these keywords but also a landing page.
so my product pages look like www.mystore.com/buy-shoes-online-canada for a product page and www.mystore.com/buy-shoes-in-canada for a landing page with much richer content.
Should i be beefing up my landing pages and putting more emphasis on a landing page as i can provide more quality info on there, and target less competitive keywords on these pages?
I run a medical marijuana dispensary , and an online e commerce service.
Here is an example:
Product / sales page : http://www.theblazerschoice.com/buy-...-online-canada
Landing page: https://www.theblazerschoice.com/buy...line-in-canada