In general where countries are involved. People use different versions of a site. Such as domain.co.in or domain.co.uk or domain.com

Having site which clearly pointing to locations, is the best
you can do for your site not to mention, Google will love you.



fastreplies

Thanks clearing this doubt.

If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site ... For example, a U.K. targeted subdomain might be a domain.co.uk while an Australia would be domain.com.au.

I would not play around with subdomains if you are mindful of SEO. There are plenty of case studies showing that applying subdomains resulted in worse SEO outcomes.

As long as you are operating under one name, such as xyz, consider it as a brand. That said, a brand does not need more than one about page . Write the about page as an international organization.

I believe a very good URL option for you is having countries in separate inner pages:

www.xyx.com/us
www.xyz.com/in

Why? Google treats every inner page as an individual website. That is the reason how hundreds of companies are able to rank individual inner pages in different towns and countries.

The way a single domain can have several inner pages each ranking in different locations is the way you will be able to rank your inner pages in US and India.

I hope this helps. Good luck and enjoy the process.