Are there any benefits to tracking rankings of all the top 100 Google competitors for my keyword?

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I'm wondering if any of you SEOs track the rankings of all your competitors for a keyword on Google to gain some competitive advantage. Or is it a waste of time and money?
#100 #benefits #competitors #google #keyword #rankings #top #tracking
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  • Profile picture of the author tritrain
    It's always worth looking at one's competitors. It's tough to gauge ones self otherwise. Your competitors may have left certain keyword combinations open, which you could focus on taking. But don't limit yourself to one or two keywords.
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  • Profile picture of the author MikeFriedman
    I track the top competitors. I would never waste the time or money on all 100 listings for a keyword. There is no benefit to seeing what #100 is doing or #50 for that matter.
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    • Profile picture of the author dave_hermansen
      Originally Posted by MikeFriedman View Post

      I track the top competitors. I would never waste the time or money on all 100 listings for a keyword. There is no benefit to seeing what #100 is doing or #50 for that matter.
      Yeah, definitely the top 10; maybe the top 20. Beyond that, who cares? They are irrelevant websites for the phrase and you certainly do not want to emulate what they are doing.
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  • Profile picture of the author ecoverartist
    Maybe the top 3-5, but no more than that. And I don't obsess over the keywords they're targeting. I'd rather look at areas where I can beat them beyond keywords -- such as capitalizing on an area they haven't touched, and so on.
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  • Profile picture of the author dave_hermansen
    More than anything, when I say the top 10-20, I'm talking about backlinks. For on-page SEO and keyword phrase usage, I'd look at the top 10, assuming you have the tools to extract the common keyword phrases those competing sites are using.
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  • Profile picture of the author Mike Anthony
    have to disagree a little bit with some posters in this thread. We have even gone to the extent of building our own tool to track the top 100. the benefit is not knowing where they rank but how they change over time.

    We track their content, their design, titles,tags, and changes they have made and soon their link changes. Why?

    its the clearest way to see whats working and not working in a google serp. Sure a site on page 5 isn't ranking but the search results are not static. Do I want to know what changes made a site go from page three four months ago to position 6 yesterday? Sure. Do i want to know why a site at #5 last month fell to page 3 today?

    Yep. SO to be fair, its probably right saying theres no value of just tracking them but there is an an IMMENSE benefit of tracking them and knowing historically what changed over weeks and months to change those rankings (especially now that Google is tight lipped about what their algo changes are about).
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