I have an e-comm website 6 months old and I don't understand a parameter. When I look into analytics I see that 85% of conversions objetifs are coming from direct traffic. BUT, the brand is totaly new in my country! In term of digital marketing I made some campaigns using an influencer blogger in that niche, with his testimonial promoted on Youtube and some facebook ads. That's all.
How can I find the source of these direct traffic on website?
Thank you all.