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What does it mean when one of your webpages...

by SEOGhost
7 replies
  • SEO
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What does it mean when one of your webpages goes from page 3 of Google all the way down to page 19 in 5 days for a certain keyword and you didn't even make any changes to that page? What is usually the cause for this to happen?
#webpages
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  • Profile picture of the author Blakers1
    There's too many variables here, but I will make an educated guess. It could have been several possible things that caused the sudden drop.

    First, I would run a site audit to make sure there are no new issues. I would also check your backlink profile to make sure there wasn't a sudden accumulation of toxic backlinks.

    If neither of those are the issue, check your Google Analytics and pay close attention to user behavior. It's very possible that this drop was caused by a high bounce rate. Make sure you have the best content possible on that page, otherwise you won't keep users interested in reading it.
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    Blake Akers
    Webology

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    • Profile picture of the author SEOGhost
      Thanks. Could too many exact match anchor text backlinks be the cause? I thought I read online that Google rolled out an algorithm change this past February that went after webpages with spammy links. If that's the case, would disavowing those links bring my page back to where it was ranking before?
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      • Profile picture of the author Blakers1
        Originally Posted by SEOGhost View Post

        Thanks. Could too many exact match anchor text backlinks be the cause? I thought I read online that Google rolled out an algorithm change this past February that went after webpages with spammy links. If that's the case, would disavowing those links bring my page back to where it was ranking before?
        Definitely DO NOT disavow them. It's going to be much more effective in this case to build up naked and branded links rapidly in order to get your ratio back to something Google sees as "natural".

        As a percentage, most of your links should be coming in from naked or branded links anyway. So, that's the easiest way to fix this. Just increase those kind of links. Here's a few ways you can do that:

        1 - QUALITY business directories

        2 - Comment in respectable forums that include a profile link with each post. DO NOT SPAM, add value to the conversation.

        3 - Guest post and ask them to place your URL as a hyperlink below your author bio pic.

        4 - Post RELEVANT post URL's from your blog into a niche appropriate sub-reddit.

        5 - Same as #4 except go to Q & A sites like Quora and insert your URL as a linked resource at the bottom of your answer. Be sure to add a valuable answer, don't spam.

        If you work on those five areas, it will get your some rapidly indexing links to balance out your anchor text profile.

        If that doesn't resolve the ranking issue within 60 days, I would possibly consider disavowing some of those links...

        ...then again, I can't see the actual links so I don't know if they are spammy or not. Have you added them into SEMrush to view their overall toxic score? That should actually be step #1 before you do anything else I just suggested. LOL! Sorry, thinking too fast.
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        Blake Akers
        Webology

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        • Profile picture of the author SEOGhost
          Originally Posted by Blakers1 View Post

          Definitely DO NOT disavow them. It's going to be much more effective in this case to build up naked and branded links rapidly in order to get your ratio back to something Google sees as "natural".

          As a percentage, most of your links should be coming in from naked or branded links anyway. So, that's the easiest way to fix this. Just increase those kind of links. Here's a few ways you can do that:

          1 - QUALITY business directories

          2 - Comment in respectable forums that include a profile link with each post. DO NOT SPAM, add value to the conversation.

          3 - Guest post and ask them to place your URL as a hyperlink below your author bio pic.

          4 - Post RELEVANT post URL's from your blog into a niche appropriate sub-reddit.

          5 - Same as #4 except go to Q & A sites like Quora and insert your URL as a linked resource at the bottom of your answer. Be sure to add a valuable answer, don't spam.

          If you work on those five areas, it will get your some rapidly indexing links to balance out your anchor text profile.

          If that doesn't resolve the ranking issue within 60 days, I would possibly consider disavowing some of those links...

          ...then again, I can't see the actual links so I don't know if they are spammy or not. Have you added them into SEMrush to view their overall toxic score? That should actually be step #1 before you do anything else I just suggested. LOL! Sorry, thinking too fast.
          Thank you for the very helpful information! I would really like to do #3, but so far, the niche related sites I have reached out to in order to do guest blog posting, will only allow me to do a guest blog post with a backlink included if I PAY for the link! I'm pretty sure that is against Google's TOS because the backlink would be dofollow, which would pass linkjuice and therefore affect my webpages ranking (which is the whole point, right?) and Google states that that's against their TOS!

          Where on Semrush do you go to check the toxicity of a bcklink? Do you have to be a paying member to access that feature?
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          • Profile picture of the author MikeFriedman
            Originally Posted by SEOGhost View Post

            Thank you for the very helpful information! I would really like to do #3, but so far, the niche related sites I have reached out to in order to do guest blog posting, will only allow me to do a guest blog post with a backlink included if I PAY for the link! I'm pretty sure that is against Google's TOS because the backlink would be dofollow, which would pass linkjuice and therefore affect my webpages ranking (which is the whole point, right?) and Google states that that's against their TOS!

            How would Google ever know you paid for the link?
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  • Profile picture of the author SEOGhost
    I guess as long as the website I'm getting the link from doesn't advertise that they sell sponsored links, Google wouldn't know, right?
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  • Profile picture of the author FiveStarFiverr
    Banned
    Originally Posted by SEOGhost View Post

    What does it mean when one of your webpages goes from page 3 of Google all the way down to page 19 in 5 days for a certain keyword and you didn't even make any changes to that page? What is usually the cause for this to happen?
    Could be a horrible version of the Google dance.

    Could be bad links coming to your site.

    Could be something causing your site to load slowly.

    Way too many possibilities here.
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