301 Redirects: How to Properly Merge 2 Domains into 1

by jvon
2 replies
  • SEO
  • |
I have a client that originally had two websites (dummy addresses).

Old Site 01 URL:


Old Site 02 URL:


I worked with them to rebrand their business and combine the two sites into one. The structure is now:

New Site:





The issues I'm having now have to do with redirection.

To make the switch I used a redirect from their GoDaddy Domain Manager. I set the `A` record for the product.com domain to value `Forwarded`. This is listed as a 301 redirect in GoDaddy Domain Manager.

This works fine for the main product.com domain. It routes all direct traffic to product.com to the main target URL no problem:

product.com >> company.com/products/product

However - two issues Im running into:

1) How do I properly redirect the rest of the old page URLs from product.com to the new site subdirectory. With the end result that:

- visitors are getting to the right pages on the new site

- any SEO juice from the old product.com URLs is saved

- Google indexing will start serving up results from the new site structure, and not the old product.com site

For the original URLs on company.com (the main and only domain we're using at this point) - all of my redirects are handled by a redirection plugin in the company.com WP install.

However - the domain for product.com now is redirected to the new subdirectory on company.com...we're bypassing the old WP install where that site was...so its logically impossible to set up 301 redirects in the original product.com site.

How do I do this?

2) How do I inform Google of this new arrangement to make sure Google is straight on everything. In Google Search Console

- Do I delete the records for product.com?

- Do I use the Change of Address Tool somehow?

- other?

Thanks in advance for any instruction or pointers on this ..
#301 #domains #merge #properly #redirects
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  • Profile picture of the author expmrb
    You have to correctly redirect them through the .htaccess file as well. Once you have successfully done it just the new site's urls through the webmasters tool.
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  • Profile picture of the author MikeFriedman
    Don't use the 301 redirect in GoDaddy. That will not allow you to do the redirect properly.

    You need to do it in the .htaccess file of the old site. You must redirect each old URL to the corresponding new URL.

    There are a ton of tutorials out there on how to set up 301 redirects in the .htaccess file.
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