So, I have this old exact match domain that's just been collecting dust and I'm starting to work on it.
Without getting into the nitty gritty of whether they work or not, I'd like to hear from people on one specific thing - writing the title tag for an EMD.
So, I'll be trying to rank my home page for my main keyword, say, "best red apple" and the domain is bestredapple dot com.
Typically, I'd go with something like: Best Red Apple Reviews | Buyer's Guide | Site Name
only, in this case, that would be: Best Red Apple | Buyer's Guide | Best Red Apple
I guess my main question is if there's a downside to NOT include the site name. I'm obviously not much after branding but knowing that Google sometimes changes the title to include the brand/site name is what makes me ask whether not including the site name can be bad.
To simplify it - would this be just as good:
Best Red Apple Reviews | Yearly Buyer's Guide | 2018 Update
sorry for rambling...I hope I was clear about what I'm asking.