Our local competitors all build websites (we do too!). We all know that footer links are frowned upon by Google. Especially if you don't NoFollow them.
But each and every one of our competitors that rank well have hundreds or even thousands of them. It's pretty easy to tell who their clients are just by doing a backlink analysis.
So, I was going to try to get a consensus here. Should I go all-in with footer links on our client sites?
In some cases, the agencies ranking for keywords I want to be on the map for have almost nothing but footer links on client sites that don't even relate to what they do. It's everything from moving companies to dental clinics linking back to them.
But most of these are local businesses, so I am thinking there is something to this strategy from a local pack perspective.