Duplicate Content - HTML vs PDF

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I have a newsletter that I make available in pdf form (searchable pdf) on my site.

I also would like to make the same content available on a blog, in a subdomain (/blog) of the same site.

But, I don't want to get hit with a duplicate content penalty for duplicate content on the same site. This is similar to the situation where there is a an article on a web page, plus a separate page on the same site with the article in "print ready" format.

I have heard that HTML pages have better SEO value than PDF documents.

What should I do?
- Delete the pdf's from my site?
- Put the pdf's in a subdirectory, and do a robots exclusion on the subdirectory?
- Put the pdf's in a password protected subdirectory?
- Tag the pdf's as noindex? (Google's duplicate content guidelines suggest this, but I don't know how to do it for a pdf.)

Would appreciate any suggestions, thanks.
#search engine optimization #content #duplicate #html #pdf
  • The content of the pdf is not seen by the search engines so you don't have to worry about duplicate content.
    • [1] reply
    • I'm sorry, I don't understand your answer. I have had PDF's come up in Google search results, so isn't Google indexing them in order to do this?

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    I have a newsletter that I make available in pdf form (searchable pdf) on my site. I also would like to make the same content available on a blog, in a subdomain (/blog) of the same site.