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Update site with new link tree and SEO issues

by Panagiotis Doris
10 replies
  • SEO
    • |
Hi,
I'm Panagiotis Doris and i run an online clothing store. I recently started to update my site and i had to change my file paths (create new categories and subcategories for new clothes...etc). The problem is that now that i have a different link treemap i have many issues (404 error, from google search console tool) with my old seo activity cause i was posting ... tweets, fb posts, tumblr post... with my old links that are total different with the new ones and they dont exist anymore... I wonder how bad is this situation for my website... I cant change the paths of my seo posts to the social networks cause they are too many. What I have to do now to fix my SEO signature as before (in a week i fall down to 50-70 position in all my keywords).

Can anyone help me?

With Respect,
Panagiotis Doris
#issues #link #seo #site #tree #update
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  • Profile picture of the author expmrb
    Have you not redirected your old urls to the new ones?
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  • Profile picture of the author Panagiotis Doris
    How im doing that... Is that 301 page that i must redirect or redirect them from my cpanel... Some links could be redirected but some others most of them are total different. For those that are in no use, can i create a general page with clothes so i can redirect them there. This will fix my problem but still will have impact to my SEO. You see my site is about clothes and clothes have there own seasons... Let me explain, all the winter i was doing seo for winter clothes, but now the collection changed to spring so i had to replace some links such as mini dresses for spring and replace long winter dresses.
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    • Profile picture of the author Mike Anthony
      Originally Posted by Panagiotis Doris View Post

      Let me explain, all the winter i was doing seo for winter clothes, but now the collection changed to spring so i had to replace some links such as mini dresses for spring and replace long winter dresses.
      Unless I am misunderstanding you this is not a good strategy. What are you going to do in a few months? Wipe out the spring dresses for winter?

      leave those pages alone (put them back if you have backups) and mark the products as sold out or as available in winter. Redirects will help the link losses but the pages are not going to rank anyway for the same terms because they are entirely different pages that won't even match incoming link relevance.

      Then create the new pages for spring as you were.
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      • Profile picture of the author Panagiotis Doris
        Well this is the big headache for me. (to -> Mike Anthony) about the categories. The only solution that i can figure out is to redirect all the links from the previous collection to a general page with some info about this particular collection and notify them that is over for now .... something like that.
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  • Profile picture of the author expmrb
    You have to redirect them through your root directory's .htaccess file.
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  • Profile picture of the author ewebac
    Before re-writing your url's you need to plan for 301 redirect always... i.e. re-directing your old to new url.

    So here what you need to do is, first list down all those url's which are showing 404 error on google webmaster tool and then redirect to its actual or new url.. this will not only solve your 404 error, this will also let your previous who might have bookmarked any link, to visit the same product or category again..

    Thanks
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    • Profile picture of the author Panagiotis Doris
      There is a tool to my cpanel that i can do that! I hope that i dont have to mess with the .htaccess file is to complex for me and i think that my web provider dont allow me to modify this file... i tried to create clean urls ones with .htaccess and nothing happened so i dont have clean urls ( example ->www.site.com/a/p=1 to ww.site.com/category) and i loved to.... I will create a new question for that issue also if i cant solve on my own.
      Thank you all for your responses!
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  • Profile picture of the author affmarketer101
    To fix the issue, you should use 301 redirect. If your website is in Wordpress, you can easily use Simple 301 Redirect plugin.
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    • Profile picture of the author Panagiotis Doris
      Well my site isnt in Wordpress but i think i can manage through my cpanel.
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      • Profile picture of the author expmrb
        Originally Posted by Panagiotis Doris View Post

        Well my site isnt in Wordpress but i think i can manage through my cpanel.
        Well you can always ask your hosting company to help you with these matters.
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