2 Building Blocks of a Successful Backlink Building Campaign

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Hi Guys,

The more I see the "how do I build backlinks?" question here and on Quora I wanted to share my thoughts to clue you in.

2 building blocks form the foundation for a successful backlink building campaign:

valuable content and close buddies from your niche.


The bloggers and internet marketers who dominate the first few pages of Google for competitive or semi-competitive keywords are incredibly skilled at creating valuable content across a wide range of channels. Said bloggers and IMers also established strong, genuine friendships with top folks in their niche, leading to guest posting opportunities, co-promotion, interviews and link drops aka backlinks. These bloggers became friends with top bloggers by generously promoting these blogging big dawgs, by patiently commenting genuinely on their blogs and by being of service.

Think of it this way guys; high quality backlinks are earned over months and years. You will not leap frog Neil Patel in a week or even in 6 months on Google. He has created massive amounts of inspired content and built his friend network generously, over years. Naturally, he has oodles of fabulous backlinks because he earned 'em, through his generosity. But if you are willing to be generous over months and years, focusing on building helpful content, and building helpful bonds, you'll gain a steady amount of backlinks and some sweet Google traffic too.

Move your focus from building inanimate objects (backlinks) to generously serving human beings (creating helpful content and generously promoting top bloggers in your niche). Even if it takes a while to build backlink juice and Google traffic, the content you create persistently and friendships you genuinely build will yield increasing organic returns, growing your quality backlinks, traffic and profits organically.

The most skilled backlink builders I know are fabulous content creators and relationship builders.

Ryan
#backlink #blocks #building #campaign #successful
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  • Profile picture of the author expmrb
    Patience is the virtue of success, its true in its genuine form.
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    • Profile picture of the author ryanbiddulph
      That it is ex; good things always take time.
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  • Profile picture of the author dave_hermansen
    It definitely takes good content but more than anything, it takes a little bit of research to see the type of content that others are producing that is getting links. It starts with finding related sites that are not competitors who already link to other websites. Then, creating the type of content that they like to link to.
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    • Profile picture of the author ryanbiddulph
      Finding the right match always works Dave. Super add buddy.
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    • Profile picture of the author yukon
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      Originally Posted by dave_hermansen View Post

      It definitely takes good content but more than anything, it takes a little bit of research to see the type of content that others are producing that is getting links. It starts with finding related sites that are not competitors who already link to other websites. Then, creating the type of content that they like to link to.
      Not always true.

      I recently lost a good keyword to a competion page that blind sided me and about half a dozen other competion targeting the same keyword.

      His strategy...

      They planned this out pretty sneaky.

      What they did was create a page on their site listing every single one of our sites that ranked for this one keyword, we were all on the first page, I was number #1, held it for years.

      On this webpage he listed all of our ranked sites and did reviews for each of us/sites. Followed backlinks, laid it on thick, praised everyone. Cool, a good backlink, until one day the damn page outranked us all, everyone, they're #1 now.

      It's not over...

      Next, after they ranked the first page they built a 2nd page and started offering the exact same type of content everyone else had that was previously ranked.

      They currently have a double SERP rank for the keyword.

      Dirty bastages, ha, ha. They played us all like puppets with those first followed backlinks. That page is currently ranked #2.
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  • Profile picture of the author BryrDe
    agree. collaboration is a good way to increase your reach. but it can be tough if you can't find someone to collaborate with your niche.

    Originally Posted by ryanbiddulph View Post

    Hi Guys,

    The more I see the "how do I build backlinks?" question here and on Quora I wanted to share my thoughts to clue you in.

    2 building blocks form the foundation for a successful backlink building campaign:

    valuable content and close buddies from your niche.


    The bloggers and internet marketers who dominate the first few pages of Google for competitive or semi-competitive keywords are incredibly skilled at creating valuable content across a wide range of channels. Said bloggers and IMers also established strong, genuine friendships with top folks in their niche, leading to guest posting opportunities, co-promotion, interviews and link drops aka backlinks. These bloggers became friends with top bloggers by generously promoting these blogging big dawgs, by patiently commenting genuinely on their blogs and by being of service.

    Think of it this way guys; high quality backlinks are earned over months and years. You will not leap frog Neil Patel in a week or even in 6 months on Google. He has created massive amounts of inspired content and built his friend network generously, over years. Naturally, he has oodles of fabulous backlinks because he earned 'em, through his generosity. But if you are willing to be generous over months and years, focusing on building helpful content, and building helpful bonds, you'll gain a steady amount of backlinks and some sweet Google traffic too.

    Move your focus from building inanimate objects (backlinks) to generously serving human beings (creating helpful content and generously promoting top bloggers in your niche). Even if it takes a while to build backlink juice and Google traffic, the content you create persistently and friendships you genuinely build will yield increasing organic returns, growing your quality backlinks, traffic and profits organically.

    The most skilled backlink builders I know are fabulous content creators and relationship builders.

    Ryan
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    • Profile picture of the author ryanbiddulph
      Hi BryrDe,

      Actually buddy, you do not "find" them; you "earn" them

      Or you earn the right to collab with these folks by improving your writing skills through diligent practice. This is the first step.

      Then you promote top bloggers in your niche without asking for anything in return. This is how you pay your dues to move up in blogging circles.

      After time, and with diligent effort, either your blogging friends will ask to collab with you, or you will ask them and get a bunch of nods.

      Takes time and energy but so do all good things, eh?

      Thanks for reading.

      Ryan
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      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author brettb
    There are 2 ways to get backlinks:

    1. Reach out to others in your niche.
    2. Build something really useful that will attract natural backlinks.

    I have dozens of Quora links to a couple of my sites. How many did I put there myself? Zero.

    I should do more of (1) but (2) gets you a really natural looking backlink profile.

    What I haven't yet cracked is doing (2) in a really lucrative niche.
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    • Profile picture of the author ryanbiddulph
      Hi brettb,

      #2 takes a bunch of time, service and patience. We kinda crack it after 2-4 years buddy

      It's funny; a few hours ago I was asked to be a contributor on Positively Positive. I published 2 guest posts as a "From The Community" type, and today they said they'd publish my 3rd guestie in 2 days, and also invited me to contribute 1 post monthly.

      I will get more and more backlinks through my guest posts there, with PP's 2.5 million Facebook Fans and 80,000 subscriber email list, and of course with my name being besides world famous celebrities but really; it took me 10 years of writing practice, creating and connecting to build something super duper useful with my blog, which was step 1, but then I had to serve other folks without asking for anything, to move up in circles enough to pop up on PP's radar. It takes major league mindfulness, generosity and detachment to do it, but definitely worth the loads of organic backlinks that pile up daily.

      Neil Patel is perhaps the ultimate master at this. People link to him like clockwork but the guy paid serious dues over the years to earn that right.

      Ryan
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  • Profile picture of the author jgas
    Originally Posted by ryanbiddulph View Post

    Move your focus from building inanimate objects (backlinks) to generously serving human beings (creating helpful content and generously promoting top bloggers in your niche).
    This is why I like SEO nowadays. The focus shifted to creating meaningful connections with other experts in your niche.
    The best part is that it will help not only for seo, but for pr, sales, business development as well!
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    • Profile picture of the author ryanbiddulph
      Big time shift jgas which made this journey much more fun too buddy.

      Ryan
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      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author tommen
    I think that "building" backlinks is the wrong way to think about it. When we participate in forums, make blog comments, social media, videos and so on, we help other people. When they think that we were helpful, they link back to us and share our content on the web.

    It takes time and effort to build a strong online presence. Over time, if we keep at it every day, we will get all the backlinks we ever need.
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    • Profile picture of the author ryanbiddulph
      Exactly tommen. Moving focus from building a link to rendering generous service makes all the difference.

      Ryan
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      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author chimichanga
    The art of humanization! Thanks for this perspective. I've reconsidered my approach of reaching out to webmasters. I'm a noobie, but i've compiled a list of several folks in my niche and market. I was close to just emailing them out of the blue...but now, i've learned that it will take far greater humanization than just a 'hey here's my infographic/can I guestpost". Thanks, Ryan :]
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