How to Improve rankings and Traffic of a Travel Website?

44 replies
  • SEO
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Hi Friends,

I am working on a travel website since last 6 months, www.superescapes.co.uk.

I am doing SEO On page and Off page activities.

On Page Activities - Changing Metas and Alt Text regularly.

Off Page Activities - Web 2.0 pages, Local Listings, Classifieds, Profile Creations, Social Book Markings, Article Submission, Blog Commenting and Forums.

But, Still their is no improvement in terms of rankings and traffic. Please, help me out with valuable inputs and other activities.

Thanking you,
Basheer
#improve #rankings #traffic #travel #website
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  • Profile picture of the author AbhishekVerma
    You should firstly ask your hosting provider to implement HTTP/2 to your website.

    Here is the concept :
    HTTP/2 = Speed = SEO = High Google Rankings

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  • Profile picture of the author salimkazi7
    Hi Basheer,

    Whatever Abhishek Verma spoke about the concept of HTTP/2 is good. You can try that.
    But also with that you can try all the major social platforms for promotion of your website.
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    • Profile picture of the author basheerptl
      Thanks Saleem, I am working social media platform also, please help me with more inputs.
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  • Profile picture of the author Dipti Chawla
    Start a Blog. Blogging goes well with travel business, too. There's no better way to gain more backlinks for your site than new content. Also, build Links from authoritative Travel-Related sources. There are many popular travel websites where you can earn a valuable link to your site, such as: The Telegraph Travel, Lonely Planet, The Guardian Travel, CNN Travel, TripAdvisor. Not only will they improve your website's SEO and place it higher in Google's ranking positions, they'll also be a major help in building your agency's online reputation.
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  • Profile picture of the author zoldusta
    in simple terms your competitors are optimizing their pages better than you or they offer more valuable content than you do.

    you have to promote every new post on your site. optimizing a new website is not easy more espcially if the keywords you're trying to rank are competitive. you should promote new posts on other peoples website or guest posting.

    choose the right keywords, don't aim short keywords with high search volume, instread go for long tail keywords. they're easier to rank.

    you should deliver insanely useful content. don't just add any content on your site. offer so much value that other people are eager to share your post on their website or social media.

    visit your competitors and see what they're they posting on their site. find blog posts similar to your niche with high traffic volume, look around and see the type content they have. you then write or hire a good content writer to write valuable content in the same pattern (I am not talking about rewriting their content).

    if you have put a lot of effort in optimizing your website and there is no result, i think you should consider hiring a SEO firm to work on your site.
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  • Profile picture of the author meow3474
    Built some DA 20+ Dofollow Backlinks from your relevant blogs through real guest posting service on your focus keywords & also built web 2.0 & social Backlinks.
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    • Profile picture of the author LarbyDgtlGuru
      It won't work. There are some more steps to do. Check out above. Don't spoil people with this tips please.
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    • Profile picture of the author MarjoryDriscoll
      You have a good advice - I respect you!
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  • Profile picture of the author THEroyseo
    You received some very good advice so far such as improving your site speed loading, writing blog posts and using social profiles.

    Someone told you to optimize your pages and this person was right!

    On-page SEO is way more than title tags and descriptions.

    Now, on-page SEO is specific to some important aspects such as:

    -Google index country (ex: google.com for the U.S.A, google.ca for Canada, etc.)
    -Google mobile index or Google desktop index
    -The keyword you are targeting
    -The ranking position your website has with this keyword

    Obviously, on-page SEO will impact your rankings much faster than off-page SEO because it takes time before those links kick in.

    Moreover, with a site that has the potential to have a lot of pages, links will surely increase your Domain Authority (DA) or Domain Rating (DR) but to increase Page Authority (PA) or (UR), you must send a lot of links to a lot of pages...

    Big sites like a travel website or big e-commerce sites succeed with great page optimization!
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  • Profile picture of the author crackhouse
    You need better quality backlinks. Try and reaching out to high authority sites in your niche looking for guest posting opportunities. You may have to submit ready prepared articles including your backlink contextually placed, and hope they publish them.

    You could also try creating linkbait content and publishing it on your own site - this is essentially content that is designed to go viral - submit it to social media and other properties and watch your natural backlinks grow

    Both these strategies are predicated on creating high quality content to get backlinks so good luck with that!
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    I sell backlinks on some of the most lucrative editorial websites in the world.

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  • Profile picture of the author Daijon Moss
    According to me, you should write extensively about beautiful destination and experiences with amazing pictures on your blog to attract some traffic. After you write now the second step is to promote your content through multiple channels where you can find your target audience. Create some quality backlinks for your blog. Sometimes people create backlinks to their homepage of the website instead of a blog with some keywords which is not relevant according to updates of Google. There are many (Free) Channels for content promotion:

    • Try guest posting on high authority travel websites
    • Social media pages/groups of travelers
    • Create some beautiful blogs on Weebly, Wix, strikingly.
    • Quora
    • Reddit
    • StumbleUpon
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  • Profile picture of the author imranimran
    Do well with your on page optimization with relevant key words and Optimize your title and URL and images with ALT text.

    Coming to off page concentrate on backlinks and also social media platforms and drive your traffic to your website through them.
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  • Profile picture of the author Steven Henry01
    I have reviewed your website and you are not on right track, you have need to hire SEO Executive......
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  • Profile picture of the author nutnight
    You need to hire experienced seo expert.They can help your website to rank in google.
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  • Profile picture of the author sftslab
    ways to improve ranking and traffic for a travel website:
    1. There should be no ambiguity
    2. You should accept the last minute traveler also
    3. Your site must include awesome reviews
    4. Maintain a progress bar
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  • Profile picture of the author MadsenRetreat
    Hey you do one thing.. First go for a website audit. and then go for some necessary steps. and yes Content is a king and you need to write content and distribute it accordingly i am sure you will get traffic as well ranking for sure.
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  • Profile picture of the author Castor Troy1
    Right now ranking in the google is kind of difficult task. More traffic you got more higher will be your site. And beside your included activities you can do guest posting and run ppc it might be helpful for ranking higher your site.
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    • Profile picture of the author ClaudiaBrunson
      Originally Posted by Castor Troy1 View Post

      Right now ranking in the google is kind of difficult task. More traffic you got more higher will be your site. And beside your included activities you can do guest posting and run ppc it might be helpful for ranking higher your site.
      But, I think PPC is the higher cost. And it is limited time rank. But if I do Off-Page SEO, Is it better then PPC?
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  • Profile picture of the author LWalsh
    Originally Posted by basheerptl View Post

    Hi Friends,

    I am working on a travel website since last 6 months, www.superescapes.co.uk.

    I am doing SEO On page and Off page activities.

    On Page Activities - Changing Metas and Alt Text regularly.

    Off Page Activities - Web 2.0 pages, Local Listings, Classifieds, Profile Creations, Social Book Markings, Article Submission, Blog Commenting and Forums.

    But, Still their is no improvement in terms of rankings and traffic. Please, help me out with valuable inputs and other activities.

    Thanking you,
    Basheer
    Hello, Do you try SMM? If you not, Then I think you should try now.
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  • Profile picture of the author pammy mandal
    Best Improve the ranking and traffic of a Travel website...

    • Allows you to fetch extra customers with reduced charges search engine marketing permits you to goal customers for various keywords. Unlike other strategies (PPC, to call some), targeting key phrases in search engine optimization is reasonably clean and pocket-pleasant. Search engine marketing lets you target a large range of key phrases alongside their variations, for no greater charges. For instance, if you are within the commercial enterprise of reserving hotels, you may want to goal keywords like 'inn reservation' and 'inn reserving'. But why restriction yourself? You can also attempt your palms on other related keywords like 'London accommodations', 'quality motels in New York' and so forth. Search engine marketing doesn't limit your keywords with a budget. SEO gives you the liberty to explore greater and goal a number related key phrases for no more costs.
    • Enhances visibility of your tour website search engine optimization basically offers with the website optimization such that it appears in front of the centered audiences. For instance, if someone looked for 'ebook resort online', and your website makes it to the top of the quest outcomes pages, the opportunity is quite excessive that you'll turn out to be making the deal. You mechanically boost your business while you offer your customers what they're looking ahead to having. This is how search engine marketing blesses you.
    • Builds awesome user enjoy Though no longer without delay associated with any search engine marketing mission, but a great search engine marketing professional will usually provide you with hints for higher shape & CTA planning to be able to make sure right conversions. With modern-day SEO Trends, a website with outright on page & shape will find it tough to rank better in SERPs and consequently forcing you to make adjustments for this reason, which genuinely helps you in building higher person enjoy. Search engine marketing isn't just about fascinating the search engines like Google, however the goal customers too.
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  • Growing Importance of SEO for Travel Industry

    Allow the figures to do the talking. A recent study conducted by European Travel Commission concluded that as many as 78% of the trips were booked through internet amongst Britons. This is not it. There is a rise in the internet bookings by 47% since 2008. Hence, it is clear that more and more customers are relying upon online channels to fulfill their travel requirements and this trend is sure to get more popular, all thanks to the widespread use of smartphones and internet savvy devices.

    If you are in the quest of discovering and exploring online in order to boost your sales and productivity, there is no better supplement than SEO. Search Engine Optimization, plays a vital role in your business growth if your business relies on online booking. While PPC advertisements already are doing well for your business, boosting your marketing efforts through SEO would only prove to be an icing over cake. If done correctly, SEO could help you dominate the first page of the SERPs, thus giving you the way to generate the maximum leads.
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  • Few tips to improve rankings of a website are :
    Submit your website to high pr directories .
    Write more blogs than your competition.Place a relevant call to action to your website in the blog.
    Do social bookmarking.
    Do questions and answers type posting.Place your website link in the answer submitted.
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  • It will take minimum 6 Months to rank your website on google. Keep doing these things.
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  • One more thing Don do not change your meta tag or Alt tag.
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  • Profile picture of the author almuheet
    I think travel is one of the most competitive industry. It'll take some time to rank your website. Continue your SEO efforts to get the results that you want.
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  • Profile picture of the author AgileWeavers
    I can see a lot of things to improve on your website. You need an thorough audit as there are a lot of issues on the way your website is structured.

    1. There's something wrong with your homepage as it is not being shown at the top of the search results when you check using the site: operator.

    Try analyzing this SERP - https://www.google.co.uk/search?q=si...hrome&ie=UTF-8

    2. Your blog on blog.superescapes.co.uk is not loading properly due to too many redirects.

    3. Most of the text content on your pages, like this one - https://www.superescapes.co.uk/adult...-holidays.aspx looks like they were posted for the sake of SEO. I don't think a lot would read those so your website might have very high bounce rates.

    4. Your website's scores in Google Page Speed Insights and GTMetrix are very poor.

    https://developers.google.com/speed/...uk&tab=desktop

    https://gtmetrix.com/reports/superes...co.uk/gt9eO8VX

    Read those optimization guides and try to resolve as many as you can. Even just by properly compressing the images to make your site load faster is a big help.

    5. Try to write your own content instead of copy-pasting them from other websites.

    Most of the websites in this search results - https://www.google.co.uk/search?q=Ma...hrome&ie=UTF-8 are also using the content you've been posting on your website.

    6. Do you have a well researched list of keywords to target? If you have, start looking at your competitors on those keywords. Where are they getting backlinks? How do they present their website? How do they build their content?

    Try to find the factors that keep them ranking high in SERPs and keep up with it.

    For example, sunshine.co.uk has 6,252 keywords that they are ranking on the first page of Google. That's coming from SpyFu. This site might be your good starting point.

    By just merely looking at their search results, it's very clear that they are way ahead compared to superescapes.co.uk so start on this one.

    And a lot more! That's why I said you need a thorough audit.

    Best of luck!
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  • Profile picture of the author ryanbiddulph
    Rankings and traffic respond well to service. Write helpful guest posts on respected travel sites. Post genuine comments on respected travel blogs. Promote travel bloggers on your site and through your social. My rank and traffic improved through my service and the generosity of my friend network.

    Ryan
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    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author jamesjennifer
    Thanks for sharing the valuable information, I think on-pages & off-pages both are useful & important ways.
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  • Profile picture of the author sonjay
    There is a very good guide about ONPAGE SEO FACTORS in The War Room.


    Also, you have to be able to land links from websites which have the following characteristics:

    - geo-location is where your business operates
    - relevant to your services/ offers
    - has good Trust Flow (Majestic)

    I have some powerful tips from my new book on Amazon KDP, maybe you would learn one thing or so.


    May you find that which you seek!
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    SEO Simplified Surefire Strategy
    [ FREE FOR A LIMITED TIME ]
    discover what local businesses are doing wrong (to avoid these!) and get desired results even without links
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  • Profile picture of the author keep well
    If you are trying to Improve rankings and get traffic at first you need to do on page Optimization your site then you create powerful back link for your site like article submission,guest post and also image sharing.Social promotion is very effective to get traffic.Most important think what keywords you targeted
    then you follow step by step process hope you rank quickly
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  • Profile picture of the author jamesparke101123r
    i have also been trying to rank my site higher by backlinking.But it doesnt seems to be working and when i ran an audit there were issues such as duplicate titles and pages,and there are a lot of them.so will backlinking have any effect without fixing those issues?And my Website is http://www.seasonaltrip.com/
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  • Profile picture of the author shayanaman
    You need to check out your competitors according to your keywords and targeted audience. Sometime you need to find out what your competitor is doing to get traffic and rankings.
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  • Profile picture of the author Mokayashop
    Social Networking Sites.
    Blogging.
    Blog Marketing.
    Forum Marketing.
    Search Engine Submission.
    Directory Submission.
    Social Bookmarking.
    Link Baiting.
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  • Profile picture of the author singhaniaInt
    If you want to Improve Keyword ranking of website. Do SEO Off page Activity

    Content posting
    Blog submission
    Bookmarking submission
    Directory submission
    Images sharing
    Video sharing
    Classified submission
    Info-graphics submission
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  • Profile picture of the author hoangcf
    I Think, you should write blog more...

    Built some DA 20+ Dofollow Backlinks from your relevant blogs
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  • Profile picture of the author amuro
    Have you thought of doing blog commenting or guest posting?

    As in finding other people's websites in your travel niche and then comment below their posts or contact the site owners for permission to publish your article to their readers.

    You may also want to find forums related to travel and start providing valuable tips and advice you know to the people there.

    My 3 cents worth of advice.
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  • Profile picture of the author evelynrichardson
    As you have already done a lot of work on your website,now i will suggest you to focus on review, quora and competitor.I hope that it will benefit you soon.
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  • Profile picture of the author niajax
    How long you have been doing SEO for your website?
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  • Profile picture of the author ShellyMegan
    Do local business listing it is very help to increase back link as well as ranking of your website.
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  • Profile picture of the author Rollyjr Xi
    I'm doing a research on the competitors site and try to connect on the site the others connected.
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  • Profile picture of the author zainsultan
    Try to do only quality work by using offsite SEO.You are doing everything good but i think you need to focus on only authority site.Ignore the low rank and spam sites and try social media for getting good quality results.
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  • Profile picture of the author buzzinteractive
    Well, i don't see a blog on your site. If you want to increase traffic on your site you need to have a blog and send traffic on your blog posts. In terms of SEO you can publish some really high-quality content on your blog and then link it to your internal pages. Google rank blog posts better than your internal pages.
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  • Profile picture of the author Ian5
    Originally Posted by basheerptl View Post

    Hi Friends,

    I am working on a travel website since last 6 months, www.superescapes.co.uk.

    I am doing SEO On page and Off page activities.

    On Page Activities - Changing Metas and Alt Text regularly.

    Off Page Activities - Web 2.0 pages, Local Listings, Classifieds, Profile Creations, Social Book Markings, Article Submission, Blog Commenting and Forums.

    But, Still their is no improvement in terms of rankings and traffic. Please, help me out with valuable inputs and other activities.

    Thanking you,
    Basheer
    Optimize your titles, descriptions. Generate high-quality unique content. Also, descriptions and titles have to be unique too. Made your website mobile-friendly. Generate backlinks from the same website. Use SEO tools to find your mistakes.
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