Sudden drop in ranking mystery

by Dafais
6 replies
  • SEO
  • |
I need help figuring out why after several years, suddenly my site:

http://achesawaytoronto.ca

dropped from page 1 to like page 20 in local search for keywords 'massage Toronto'. I'm still showing top 3 in maps. Even some sub pages are ranking higher than my main page.

I've also ranked highly for Osteopathy Toronto, Acupuncture Toronto, posture Toronto and have dropped dramatically for all of those.

It is fairly obvious that I'm being penalized (no manual penalty) but I have no clue why.

Actions I think might be related.

1: I installed yoast seo and submitted a sitemap after several years
2: I had a newly added link on my site pointing to a site that Google suddenly ranked as a spam site (now removed)
3: I expanded recently and added a bunch of new pages to my site.

Any help would be much appreciated
Faz
#drop #mystery #ranking #sudden
Avatar of Unregistered
  • Profile picture of the author gazhall
    Hi Faz

    It looks as if you've lost a lot of links in the last few months, PM me and I'll send you a list of the lost links. You may be able to rebuild them.

    Also, you have a lot of low DA links pointing to your site. You may want to look at increasing the number of high DA links.

    HTH

    Gaz
    {{ DiscussionBoard.errors[11356954].message }}
    • Profile picture of the author Dafais
      Hi Gaz,

      Thanks for your help.

      You have a list of lost backlinks for my site:

      Achesawaytoronto.ca

      I'm not able to pm you as I don't have 5 posts yet. But maybe you can pm me please.

      Best,
      Faz
      {{ DiscussionBoard.errors[11357802].message }}
  • Profile picture of the author YourGoToWriter
    Have you tried using more long-tail keywords and update your reading materials on a regular basis?
    Signature
    First 100 Subscribers Only: LIFETIME 50% DISCOUNT on Content Writing
    {{ DiscussionBoard.errors[11357127].message }}
  • Profile picture of the author Dafais
    Hi Gaz, YourGotoWriter,

    Thank you for your response.

    I actually found out in the search console that my homepage has been partailly indexed due to a googlemap api being blocked

    URLhttps://maps.googleapis.com/maps/api/js/AuthenticationService.Authenticate?1shttps%3A%2F%2 Fwww.google.com%2Fmaps%2Fembed%3Fpb%3D!1m18!1m12!1 m3!1d2886.3505877338207!2d-79.38503068457408!3d43.66167797912095!2m3!1f0!2f0! 3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x882b34b675 9843cd%253A0x2b0d724370c9ab95!2sAches%2BAway%2BTor onto%2BMassage%2BTherapy!5e0!3m2!1sen!2sca!4v15242 37873041&2sgoogle-maps-embed&callback=_xdc_._k24eq2&token=49130

    Type: Script

    Reason: Blocked

    Severity: Low

    robots.txt

    I removed a jetpack contact and locations widget that had the blocked api but when I run a page speed analysis - It seems to be still somewhere in the background coding. Along with a bunch of other 'on page' problems.

    I need urgent help to fix these as I've already asked google to re-index and I am not sure it will pass.

    Can you help - with the backend stuff to correct these issues or suggest a developer who could help me with this in the next day or two?

    Thank you for your help,
    Faz

    PageSpeed Insight
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    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Your page has 15 blocking script resources and 8 blocking CSS resources. This causes a delay in rendering your page.
    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
    Remove render-blocking JavaScript:
    http://achesawaytoronto.ca/...-inclu....js?ver=1.12.4
    http://achesawaytoronto.ca/...s/jque...n.js?ver=1.4.1
    http://achesawaytoronto.ca/.../build...s?ver=20130122
    https://s0.wp.com/...ontent/js/devic....js?ver=201818
    http://s.gravatar.com/js/gprofiles.js?ver=2018Mayaa
    http://achesawaytoronto.ca/....js?ve...7749cee43055c1
    http://achesawaytoronto.ca/...assets...fix.js?ver=1.0
    http://achesawaytoronto.ca/...evente...ion.js?ver=1.0
    http://achesawaytoronto.ca/...ntysev...bal.js?ver=1.0
    http://achesawaytoronto.ca/...n/asse...o.js?ver=2.1.2
    http://achesawaytoronto.ca/....js?ve...7749cee43055c1
    http://achesawaytoronto.ca/...ment-a...=4.2.6-78496d1
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    http://achesawaytoronto.ca/....js?ve...7749cee43055c1
    http://achesawaytoronto.ca/...render...=4.2.6-78496d1
    Optimize CSS Delivery of the following:
    https://fonts.googleapis.com/...0i%2...in%2Clatin-ext
    http://achesawaytoronto.ca/...css?ve...7749cee43055c1
    http://achesawaytoronto.ca/...cial-i...s?ver=20170506
    http://achesawaytoronto.ca/.../plugi...ck.css?ver=6.0
    http://achesawaytoronto.ca/...tplaye...=4.2.6-78496d1
    http://achesawaytoronto.ca/...css?ve...7749cee43055c1
    http://s.gravatar.com/css/hovercard.css?ver=2018Mayaa
    http://s.gravatar.com/css/services.css?ver=2018Mayaa
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    Leverage browser caching for the following cacheable resources:
    http://achesawaytoronto.ca/...cludes...s-controls.svg (expiration not specified)
    https://www.google.com/...aps!4e3!12...5&token=120703 (5 minutes)
    https://www.google.com/...aps!4e3!12...5&token=110278 (5 minutes)
    https://www.google.com/...1!1ssmartm...25&token=54775 (5 minutes)
    https://www.google.com/...1!1ssmartm...25&token=64786 (5 minutes)
    https://www.google.com/...!1ssmartma...5&token=124996 (5 minutes)
    https://www.google.com/...m1!1ssmart...425&token=3936 (5 minutes)
    https://www.google.com/...1!1ssmartm...25&token=64146 (5 minutes)
    https://www.google.com/...1!1ssmartm...25&token=74157 (5 minutes)
    https://www.googletagmanager.com/gta...=UA-31082528-1 (15 minutes)
    https://apis.google.com/....js?ver=8...7749cee43055c1 (30 minutes)
    https://apis.google.com/js/rpc:shind...js?onload=init (30 minutes)
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    https://www.google-analytics.com/analytics.js (2 hours)
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    Only about 37% of the final above-the-fold content could be rendered with the full HTML response.
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    Web Page Speed Report
    URL:

    achesawaytoronto.ca

    Title:

    Toronto's choice for Registered Massage Therapy: Aches Away Toronto

    Date:

    Report run on Tue May 1 06:55:44EDT2018

    Diagnosis
    Global Statistics
    Total HTTP Requests:

    38

    Total Size:

    632468 bytes

    Object Size Totals
    Object type

    Size (bytes)

    Download @ 56K (seconds)

    Download @ T1 (seconds)

    HTML:

    99068

    20.34

    1.12

    HTML Images:

    10889

    2.57

    0.46

    CSS Images:

    134444

    29.39

    3.31

    Total Images:

    145333

    31.96

    3.77

    Javascript:

    372767

    77.89

    5.57

    CSS:

    15300

    3.45

    0.48

    Multimedia:

    0

    0.00

    0.00

    Other:

    0

    0.00

    0.00

    External Objects
    External Object

    QTY

    Total HTML:

    3

    Total HTML Images:

    2

    Total CSS Images:

    13

    Total Images:

    15

    Total Scripts:

    18

    Total CSS imports:

    2

    Total Frames:

    0

    Total Iframes:

    2

    Download Times*
    Connection Rate

    Download Time

    14.4K

    497.79 seconds

    28.8K

    252.70 seconds

    33.6K

    217.68 seconds

    56K

    133.65 seconds

    ISDN 128K

    46.20 seconds

    T1 1.44Mbps

    10.95 seconds

    *Note that these download times are based on the full connection rate for ISDN and T1 connections. Modem connections (56Kbps or less) are corrected by a packet loss factor of 0.7. All download times include delays due to round-trip latency with an average of 0.2 seconds per object. With 38 total objects for this page, that computes to a total lag time due to latency of 7.6 seconds. Note also that this download time calculation does not take into account delays due to XHTML parsing and rendering.

    Page Objects
    QTY

    SIZE#

    TYPE

    PAGE

    URL

    COMMENTS

    1

    156559

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... ent-and-player.min.js?...

    Header size = 221 bytes

    Up to 118596 bytes could have been saved through compression.

    1

    98822

    HTML

    Main Doc

    http://achesawaytoronto.ca

    Header size = 284 bytes

    Up to 70496 bytes could have been saved through compression.

    View a formatted version of this HTML file

    1

    97184

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... s/js/jquery/jquery.js?...

    Header size = 220 bytes

    Up to 63500 bytes could have been saved through compression.

    1

    83132

    CSS*

    Main Doc

    achesawaytoronto.ca ... tyseventeen/style.css?...

    Header size = 206 bytes

    1

    66756

    CSS*

    Main Doc

    achesawaytoronto.ca ... tpack/css/jetpack.css?...

    Header size = 206 bytes

    1

    58798

    CSS IMG

    Main Doc

    secure.gravatar.com ... /grav-share-sprite-2x.png

    Header size = 291 bytes

    1

    44037

    SCRIPT

    Main Doc

    http://apis.google.com/js/platform.js?...

    Header size = 917 bytes

    1

    22861

    SCRIPT

    Main Doc

    http://www.googletagmanager.com/gtag/js?...

    Header size = 478 bytes

    Congratulations! This file was compressed.

    1

    21370

    CSS IMG

    Main Doc

    secure.gravatar.com ... ges/grav-share-sprite.png

    Header size = 291 bytes

    1

    18924

    CSS IMG

    Main Doc

    http://wordpress.com/i/noticons/Noticons.woff

    Header size = 446 bytes

    1

    11232

    CSS

    Main Doc

    achesawaytoronto.ca ... player-legacy.min.css?...

    Header size = 206 bytes

    Up to 8675 bytes could have been saved through compression.

    View a formatted version of this CSS file

    1

    10063

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... usel/images/arrows-2x.png

    Header size = 207 bytes

    1

    10056

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... jquery-migrate.min.js?...

    Header size = 220 bytes

    Up to 6060 bytes could have been saved through compression.

    1

    8072

    IMG

    Main Doc

    i0.wp.com ... 018/04/AA-logo-ph.gif?...

    Header size = 444 bytes

    1

    7682

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... n/assets/js/global.js?...

    Header size = 219 bytes

    Up to 5096 bytes could have been saved through compression.

    1

    6790

    SCRIPT

    Main Doc

    http://s.gravatar.com/js/gprofiles.js?...

    Header size = 329 bytes

    Congratulations! This file was compressed.

    1

    6170

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... enderers/vimeo.min.js?...

    Header size = 219 bytes

    Up to 3970 bytes could have been saved through compression.

    1

    5836

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... js/jquery.scrollTo.js?...

    Header size = 219 bytes

    Up to 3445 bytes could have been saved through compression.

    1

    5704

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... odes/images/slide-nav.png

    Header size = 206 bytes

    3

    4598

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... element/mejs-controls.svg

    Header size = 210 bytes

    1

    4529

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... arousel/images/arrows.png

    Header size = 206 bytes

    1

    4068

    CSS

    Main Doc

    achesawaytoronto.ca ... -mediaelement.min.css?...

    Header size = 205 bytes

    Up to 2935 bytes could have been saved through compression.

    View a formatted version of this CSS file

    1

    3754

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... sets/js/navigation.js?...

    Header size = 219 bytes

    Up to 2608 bytes could have been saved through compression.

    1

    3646

    CSS*

    Main Doc

    achesawaytoronto.ca ... en/assets/css/ie8.css?...

    Header size = 205 bytes

    1

    3163

    SCRIPT

    Main Doc

    s0.wp.com ... s/devicepx-jetpack.js?...

    Header size = 344 bytes

    Congratulations! This file was compressed.

    1

    2892

    SCRIPT

    Main Doc

    http://stats.wp.com/e-201818.js

    Header size = 308 bytes

    Congratulations! This file was compressed.

    1

    2817

    IMG

    Main Doc

    i2.wp.com ... ches-Away-Toronto.png?...

    Header size = 496 bytes

    1

    2076

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... arousel-sprite-2x.png?...

    Header size = 206 bytes

    1

    2072

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... codes/images/collapse.png

    Header size = 206 bytes

    1

    2039

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... rtcodes/images/expand.png

    Header size = 206 bytes

    1

    1944

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... slideshow-controls-2x.png

    Header size = 206 bytes

    1

    1398

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... es/js/wp-embed.min.js?...

    Header size = 219 bytes

    Up to 665 bytes could have been saved through compression.

    1

    1318

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... s/carousel-sprite.png?...

    Header size = 206 bytes

    1

    1193

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... lement-migrate.min.js?...

    Header size = 219 bytes

    Up to 660 bytes could have been saved through compression.

    1

    1015

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... ck/modules/wpgroho.js?...

    Header size = 219 bytes

    Up to 544 bytes could have been saved through compression.

    1

    1009

    CSS IMG

    Main Doc

    achesawaytoronto.ca ... mg/slideshow-controls.png

    Header size = 206 bytes

    1

    922

    CSS*

    Main Doc

    achesawaytoronto.ca ... cons/social-icons.css?...

    Header size = 204 bytes

    1

    914

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... p-mediaelement.min.js?...

    Header size = 218 bytes

    Up to 451 bytes could have been saved through compression.

    1

    683

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... kip-link-focus-fix.js?...

    Header size = 218 bytes

    Up to 285 bytes could have been saved through compression.

    1

    580

    SCRIPT

    Main Doc

    achesawaytoronto.ca ... /photon/photon.min.js?...

    Header size = 218 bytes

    Up to 242 bytes could have been saved through compression.

    1

    184

    CSS*

    Main Doc

    http://fonts.googleapis.com/css?...

    Header size = 462 bytes

    1

    123

    HTML

    Iframe #1

    http://www.google.com/maps/embed?...

    352

    1

    123

    HTML

    Iframe #2

    http://www.google.com/maps/embed?...

    352

    38 ^

    632714*

    Total (^unique objects)



    # Congratulations. This site is using HTTP compression, otherwise called content encoding using gzip. The sizes reported here are for compressed content sent from the server to the client.

    * CSS alternate stylesheets may be referenced in the HTML but are not actually downloaded until they are needed and are therefore not included in the total page size.

    Analysis and Recommendations
    TOTAL_HTML - Congratulations, the total number of HTML files on this page (including the main HTML file) is 3 which most browsers can multithread. Minimizing HTTP requests is key for web site optimization. Y

    TOTAL_OBJECTS - Warning! The total number of objects on this page is 38 which by their number will dominate web page delay. Consider reducing this to a more reasonable number. Above 20 objects per page the overhead from dealing with the actual objects (description time and wait time) accounts for more than 80% of whole page latency. See Figure II-3: Relative distribution of latency components showing that object overhead dominates web page latency in Website Optimization Secrets for more details on how object overhead dominates web page latency. Combine, refine, and optimize your external objects. Replace graphic rollovers with CSS rollovers to speed display and minimize HTTP requests. Consider using CSS sprites to help consolidate decorative images. Using CSS techniques such as colored backgrounds, borders, or spacing instead of graphic techniques can reduce HTTP requests. Replace graphic text headers with CSS text headers to further reduce HTTP requests. Finally, consider optimizing parallel downloads by using different hostnames or a CDN to reduce object overhead.

    TOTAL_IMAGES - Caution. You have a moderate amount of images on this page (15 ). Consider using fewer images on the site or try reusing the same image in multiple pages to take advantage of caching. Using CSS techniques such as colored backgrounds, borders, or spacing instead of graphic techniques can help reduce HTTP requests.

    TOTAL_CSS - Congratulations, the total number of external CSS files on this page is 2 . Because external CSS files must be in the HEAD of your HTML document, they must load first before any BODY content displays. Although they are cached, CSS files slow down the initial display of your page. Remember to place CSS files in the HEAD and JavaScript files at the end of the BODY to enable progressive display.

    TOTAL_SIZE - Warning! The total size of this page is 632714 bytes, which will load in 133.65 seconds on a 56Kbps modem. Consider reducing total page size to less than 100K to achieve sub 20 second response times on 56K connections. Pages over 100K exceed most attention thresholds at 56Kbps, even with feedback. Consider optimizing your site with Website Optimization Secrets, Speed Up Your Site or contacting us about our optimization services.

    TOTAL_SCRIPT - Warning! The total number of external script files on this page is 18 , consider reducing this to a more reasonable number. Combine, refactor, and minify to optimize your JavaScript files. Ideally you should have one (or even embed scripts for high-traffic pages) on your pages. Consider suturing JavaScript files together at the server to minimize HTTP requests. Placing external JavaScript files at the bottom of your BODY, and CSS files in the HEAD enables progressive display in XHTML web pages.

    HTML_SIZE - Caution. The total size of this HTML file is 99068 bytes, which is above 50K but below 100K. With 50K of images and multimedia this means that your page will load in about 20 seconds. Consider optimizing your HTML and eliminating unnecessary features. To give your users feedback, consider layering your page or using positioning to display useful content within the first two seconds.

    IMAGES_SIZE - Warning! The total size of your images is 145333 bytes, which is over 100K. Consider switch graphic formats to achive smaller file sizes (from JPEG to PNG for example). Finally, substitute CSS techniques for graphics techniques to create colored borders, backgrounds, and spacing.

    SCRIPT_SIZE - Warning! The total size of external your scripts is 372767 bytes, which is over 20K. Consider optimizing your JavaScript for size, combining them, and using HTTP compression where appropriate for any scripts placed in the HEAD of your documents. You can substitute CSS menus for JavaScript-based menus to minimize or even eliminate the use of JavaScript.

    CSS_SIZE - Caution. The total size of your external CSS is 15300 bytes, which is above 8K and less than 20K. For external files, ideally keep them less than 1160 bytes to fit within one higher-speed TCP-IP packet (or an approximate multiple thereof). Consider optimizing your CSS and eliminating features to reduce this to a more reasonable size.

    MULTIM_SIZE - Congratulations, the total size of all your external multimedia files is 0 bytes, which is less than 10K.
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  • Profile picture of the author zoldusta
    it's common for page rank to drop after doing even tiny change to your website, even changing your post title can cause your ranking to drop.

    what you should do is to reindex the page again. after some time you may restore your rankings, it's gonna take time thought, like 3 months.

    but in my opinion since you haven't change the content on the page, you only added some plugins, you should not try tweaking the page with more SEO stuffs in attempt to get back your ranking. just reindex the page and wait.

    when your website reach first page, you shouldn't be tweaking your web pages with SEO plugins, only focus on high quality links. when you have enough links you can then make the changes you want to make on your web pages.
    {{ DiscussionBoard.errors[11357491].message }}
  • Profile picture of the author excellencecode
    You may be lost your some good links in the meantime. You have to fix it and it would be good keep doing some backlinks once in a while to avoid rank drop
    {{ DiscussionBoard.errors[11357823].message }}
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