Troubles with SEO, and SERP ranking

17 replies
  • SEO
  • |
My website is currently having random rankings in my SERP's. This is espcially prevalent in more important SERP's.

I own an electrical company, and work in several locations. However, in some of the location SERP's my website ranks very low.

As an example if you searches 'electrian elwood' my website is on the 1st page. But if you search 'electrician bentleigh' my website shows up on the 7th page.

I would greatly appreciate if someone could have a look at my website and help me determine how to achieve a better ranking

Website: http://greenandgoldelectrics.com.au
#ranking #seo #serp #troubles
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  • You do the classified and social profile for electrician Bentleigh keyword today
    then you get the better result when you do both classified and social profile
    as my opnion
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  • Profile picture of the author expmrb
    Promote you site in local channels. Try to get links from local sites. Anyway, you site looks really good.
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    SEO Motionz Forum & Blog- Digital Marketing Forum & Blog,
    Forum Management & Promotion, SEO Tips, Money Making tips etc.
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  • Profile picture of the author hannahbaker
    Off-page would be a great idea. You can do different off-page activities for electrician bentleigh. It would surely help you to rank your website on the 1st page.

    Thank you.
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  • Profile picture of the author Marsha sarv
    Local listing the best way to solve your issues. List your website for all the cities, you are working for.

    The further activity you have to perform for your website stay in SERP is, make the high-quality backlinks.

    Let me define the off-[age SEO here for making your research easy-

    Local listing the best way to solve your issues. List your website for all the cities, you are working for.

    The further activity you have to perform for your website stay in SERP is, make the high-quality backlinks.

    Here I am sharing few techniques of OFF-Page SEO-
    • Social bookmarking
    • Image Sharing
    • Business listing
    • Web 2.0 blogs
    • Article submission
    • Press release

    There are more you can find by doing some research.

    Good luck, I hope this will help you to make you ranking on search engine.
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  • Profile picture of the author tomopalinski
    Hello Martymee,

    I took a closer look at your website and links that point to it. Although you do have several backlinks, they are mostly either naked (it means just your URL: greenandgoldelectrics.com.au) or branded (green and gold electrics) anchor texts.

    There is only one backlink that has any location in it (electrician bayside), which won't help your rankings anywhere else but Bayside.

    The differences in rankings that you see among different locations are most likely due to the different amounts of competition in those locations. In other words, there are probably more websites ranking for the keyword "electrician Bentleigh" than there are websites ranking for the keyword "electrician Elwood".

    This difference in competition is not surprising since Bentleigh, as well as Bentleigh East, is much bigger area than Elwood.

    The good news is that even though there is not a lot of weight behind your website, you are still ranking on the 1st and 7th page. This means it won't take a lot of work to get you up on the first page for all those locations and probably others as well.

    Local or business citations are great for local rankings but they only help to get you appearing in a specific city, they won't help you with individual neighborhoods like Elwood or Bentleigh.

    Instead, why don't you kill two birds with one stone?

    I am sure that there are at least few issues about home electrical systems that your clients consistently deal with that have a simple and quick solution. Write an article explaining those issues, how to fix them by yourself, how to prevent them from occurring in the first place, and safety precautions for all the dummies out there.

    Find a local website that accepts article submissions. It can be anything from a local blog to a local newspaper. As long as the article has good tips that people will actually benefit from, all those places won't have a problem accepting it.

    This way you will have an article where you can include a location-specific link, such as 'electrician bentleigh', and you will have a nice FAQ resource where you can point your potential or current clients to for quick DIY fixes. That is providing value for your prospects and ranking your website at the same time; SEO work at its finest

    One thing to point out, make sure you are using a different anchor text for every backlink. If you use 'electrician elwood' first, you may use 'electrical company elwood' or 'electrical services elwood' next time.

    There, you have created your first good quality, local backlink to your website that will also provide actual value to your clients. Create several more of those and you will be ranking no. 1 for a location you choose.

    Give yourself a couple of months and plan out few articles that you can write or have somebody else write it for you. Be patient and you will get there.

    I hope this helps. Good luck and enjoy the process.
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    Good SEO work only gets better over time. It is only search engine tricks that need to keep changing when the ranking algorithms change. -- Jill Whalen

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  • Profile picture of the author FractionTech
    You need to do one thing, You add that Keyword on your page and add some information related it which people are looking and do SEO activities related that keyword which are mention above you will get result in few months
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  • Profile picture of the author Daijon Moss
    You should check your website cache mostly inner pages. Most of your inner pages are cached by Google in April. You should share your website in Google plus and social media on daily basis to increase your visibility in Google. These factors always help to get ranking fastly in Google search pages. One more thing business listing is the best way to solve your problem. You can get powerful local listings using local submissions. These submissions can be visible on the first page of Local Google search results.
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  • Profile picture of the author crackhouse
    Have you listed yourself in local businsess directories? Try and get on as many listings as possible and include the full address of your company. It willl increase your local SERPs power.
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    I sell backlinks on some of the most lucrative editorial websites in the world.
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  • Profile picture of the author mostCPA
    I see also the natural back-links hyperlinked with electrician bentleigh, will boost your rank in this.
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  • Profile picture of the author Coleen Stewart
    10 SEO tips to get to the top of Google

    1) Optimise for RankBrain
    RankBrain is Google's machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors.

    Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make up to 15% of all searches a day - and as Google processes 3bn searches daily - this means that 450m searches a day are entirely unique.

    Machine learning is clearly necessary to cope with this huge demand, and for search marketers it may be difficult to truly optimise for.

    However according to our recent post on how to optimise content for RankBrain, you can do so in a number of ways, the most important being... Create content that answers unique queries that are particularly relevant to your audience personas.

    This will take time, research and a little trial & error, but with enough references and supporting information in your clearly formatted, long-form content, you may start to see more visibility for relevant queries.


    2) Optimise for 'near me' search queries
    According to Google, 'micro-moments' are the "critical touch points within today's consumer journey, and when added together, they ultimately determine how that journey ends."

    This basically points to mobile as being the key driver for local search, and how essentially you should be optimising for exactly that.


    3) Optimise your local presence
    Following on from the last point, it's no good optimising for 'near me' search queries if you're not actually 'there'. So you need to sort out your local SEO.

    And one of the other major local SEO factors is making sure you have lots of visible customer reviews, which as Graham Charlton states are "vital for local businesses, whether or not they sell online, thanks to their sheer prominence in local search results."


    4) Optimise for natural language and voice search
    The key to optimising for voice search therefore is to provide content for more direct questions. Those that are spoken in a far more natural language than the one we normally use when typing into a search engine, where keywords are dominant.


    5) Answer a question
    Following on from optimising for natural language is being able to directly answer questions with your content.

    Google scrapes third party websites in order to present searchers with a clear on-SERP answer to their more 'knowledge-based queries' (when is Kanye West's birthday? etc). Although Wikipedia used to be the dominant site in these answer boxes, this is becoming less so as Google recognises that more quality expert content is coming from other publishers.


    Google's increasingly intuitive SERPs
    6) Pay for it
    Some things are still very much a truism now as they were in 2013... You can just ignore all of these tips just by paying your way to the top with PPC ads.

    Although you will still need quality ad copy, relevant landing pages and high customer rated products (especially if your entering into the Product Listing Ads space), but yes, you can still throw money at the problem.


    7) Get in Top Stories, implement AMP
    Getting your site into Google News has always been a sure fire way to drive short-term traffic to your content.

    It's not great for evergreen appeal, but if you can be hot off the presses with good quality news stories than it can also be great for other sites linking to you as a source.


    8) Be mobile optimised
    You should have this nailed by now. Although three years ago many of you didn't, and back then it wasn't a ranking signal.


    9) Speed up your website
    As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn't necessarily the best solution to improving the speed of websites in general as it just feels like a 'quick fix'.

    You do still need to prioritise the speed of your actual site, not just grafting on Google-owned patches. Site speed is a ranking factor, but there are many ways you can improve performance.


    10) Optimise your Twitter presence
    Although this may be the final tip in this list, it's obviously not the last thing you can optimise to get to the top of Google. However one major change to the SERP in the last few years has been the introduction of tweets.

    So make sure you tweet regularly, have a fairly substantial following and for goodness sake don't say anything you'll regret because it will probably remain cached for a couple of hours.
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    • Profile picture of the author alvin2013
      Originally Posted by Coleen Stewart View Post

      10 SEO tips to get to the top of Google

      1) Optimise for RankBrain
      RankBrain is Google's machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors.

      Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make up to 15% of all searches a day - and as Google processes 3bn searches daily - this means that 450m searches a day are entirely unique.

      Machine learning is clearly necessary to cope with this huge demand, and for search marketers it may be difficult to truly optimise for.

      However according to our recent post on how to optimise content for RankBrain, you can do so in a number of ways, the most important being... Create content that answers unique queries that are particularly relevant to your audience personas.

      This will take time, research and a little trial & error, but with enough references and supporting information in your clearly formatted, long-form content, you may start to see more visibility for relevant queries.


      2) Optimise for 'near me' search queries
      According to Google, 'micro-moments' are the "critical touch points within today's consumer journey, and when added together, they ultimately determine how that journey ends."

      This basically points to mobile as being the key driver for local search, and how essentially you should be optimising for exactly that.


      3) Optimise your local presence
      Following on from the last point, it's no good optimising for 'near me' search queries if you're not actually 'there'. So you need to sort out your local SEO.

      And one of the other major local SEO factors is making sure you have lots of visible customer reviews, which as Graham Charlton states are "vital for local businesses, whether or not they sell online, thanks to their sheer prominence in local search results."


      4) Optimise for natural language and voice search
      The key to optimising for voice search therefore is to provide content for more direct questions. Those that are spoken in a far more natural language than the one we normally use when typing into a search engine, where keywords are dominant.


      5) Answer a question
      Following on from optimising for natural language is being able to directly answer questions with your content.

      Google scrapes third party websites in order to present searchers with a clear on-SERP answer to their more 'knowledge-based queries' (when is Kanye West's birthday? etc). Although Wikipedia used to be the dominant site in these answer boxes, this is becoming less so as Google recognises that more quality expert content is coming from other publishers.


      Google's increasingly intuitive SERPs
      6) Pay for it
      Some things are still very much a truism now as they were in 2013... You can just ignore all of these tips just by paying your way to the top with PPC ads.

      Although you will still need quality ad copy, relevant landing pages and high customer rated products (especially if your entering into the Product Listing Ads space), but yes, you can still throw money at the problem.


      7) Get in Top Stories, implement AMP
      Getting your site into Google News has always been a sure fire way to drive short-term traffic to your content.

      It's not great for evergreen appeal, but if you can be hot off the presses with good quality news stories than it can also be great for other sites linking to you as a source.


      8) Be mobile optimised
      You should have this nailed by now. Although three years ago many of you didn't, and back then it wasn't a ranking signal.


      9) Speed up your website
      As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn't necessarily the best solution to improving the speed of websites in general as it just feels like a 'quick fix'.

      You do still need to prioritise the speed of your actual site, not just grafting on Google-owned patches. Site speed is a ranking factor, but there are many ways you can improve performance.


      10) Optimise your Twitter presence
      Although this may be the final tip in this list, it's obviously not the last thing you can optimise to get to the top of Google. However one major change to the SERP in the last few years has been the introduction of tweets.

      So make sure you tweet regularly, have a fairly substantial following and for goodness sake don't say anything you'll regret because it will probably remain cached for a couple of hours.
      Thank for your sharing...
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  • Profile picture of the author bestprotrade
    I think you now have to work on electrician bentleigh keyword, create backlinks with relevant content, do blog posting,blog comments, inforgraphics etc.
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  • Profile picture of the author ryanbiddulph
    Nabbing valued offsite links from respected sites could help you rank for more keywords related to your business. Think more building bonds, reaching out to folks, cross-promoting and getting offsite.
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Emerson Tarley
    Here is something that in my opinion you could do:
    -Put your business inside "Google My Business"
    -Get Backlink using as anchor text the keyword that you want to rank for
    -Put your business inside platform like Yelp, YellowPage ecc..
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    If you are interested in having a Done-for-you WordPress Website for FREE visit my WSO to have more info.

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  • Profile picture of the author zenifer lucifer
    hello every one

    my strategy to gone viral is whatsapp groups. I have 1k+ whatsapp groups.It is pretty good to get direct traffic but I dont know that webpage will index in google or not. but I can get insane traffic from that.
    traffic is good but indexing not according to me.

    my website is http://www.learnmachine.ml

    can any one tell about the good seo technique for my website ?

    Thank You
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  • Profile picture of the author Daniel Assefan
    1. On-site- meta descriptions, tags, titles, web speed, etc.
    2. Content creation including keyword analysis
    3. Off-site SEO (Link Building)
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