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Best URL structure for multilingual sites

by Trix8
16 replies
  • SEO
    • |
Hi There,

The URL structure we are recommending our clients is by subfolders. So it should be: www.example.com/fr.

But my question is for multilingual sites whats the best option? www.example.com/ch/de-ch?

Thanks,
T
#multilingual #sites #structure #url
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  • Profile picture of the author dave_hermansen
    Usually, people use subdomains for different languages (i.e. spanish.mywebsite.com, french.mywebsite.com, english.mywebsite.com, etc.).
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    • Profile picture of the author Trix8
      Hi Dave,

      Thanks for answering.

      But do you think thats a good approach for SEO? The URLs get much longer. Plus again for multilingual countries like CH how do you fix that?

      Thanks,
      T
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  • Profile picture of the author skylikemake
    Well, i prefer subpages as it looks much better and is better for SEO purposes
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    • Profile picture of the author dave_hermansen
      Originally Posted by skylikemake View Post

      Well, i prefer subpages as it looks much better and is better for SEO purposes
      I'm not all too sure having what is essentially duplicate content, but in a different language, is necessarily better for SEO and it could turn off some people who navigate to another language page by accident. It also could cause pages in one language to outrank pages in another language when you don't necessarily want that happening.. If you have the ability to do so, you'll definitely want to make sure that both the pages and the subdirectory those pages are under have the proper hreflang in the header for just those pages (not all platforms make this an easy thing to do).

      Anyway, three different approaches are discussed in the following article. As you will see, the article agrees with your approach, not mine: https://www.searchenginejournal.com/...-cctld/226545/
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  • Profile picture of the author crackhouse
    I believe the sub-folder, not the sub-domain, approach is the standard approach and better for SEO purposes.

    www.yoursite/en
    www.yoursite/fr

    et.,
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  • Profile picture of the author dilipcybex
    What's wrong with a subdomain? I don't think it's a bad SEO. Especially in your case.
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  • Profile picture of the author designlab
    Creating different pages according to location is best way
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  • Profile picture of the author cearionmarie
    I guess it all comes down to preference as I would prefer sub domain. I personally feel it's best for SEO.
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  • Profile picture of the author affmarketer101
    I would prefer to option 1: www.example.com/fr because we don't have the issue with duplicate content.
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  • Profile picture of the author Bivhab
    Url is the most important for creating a website. You have to use your mother keyword in your url and use 30-70 character for your url.
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  • Profile picture of the author socialmedia20
    The best URL format to use is when a website targets are in several languages that ideally it is to use sub-folders rather than sub-domains. It would be better for SEO purposes.

    So it should be that www.yoursite.com/en (en for english )

    For last one year I am working on a website which has double language. I have structured the URL www.clinicahispanalapaz.net/en (en for english), www.clinicahispanalapaz.net/de (de for spanish) and the website is running smoothly, no issues found.
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  • Profile picture of the author JohnVianny
    www.site.com/fr
    www.site.com/en

    Is the most used choice. Don't reinvent the wheel and use it
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  • Profile picture of the author sftslab
    Best URL structure for multilingual sites must include Country code top-level domains, Subdirectories, Subdomains.
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