Effect of moving website overseas

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  • SEO
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I have a client that is the USA division of an international company. The USA website has always been a separate domain from the international site, but now the international headquarters wants to shut down the US site and move all of the content into the international site. The problem is that we've successfully managed to get good rankings for a number of keywords on the US site, and are concerned that the move will hurt the US division with searchers in the USA. If we create new, optimized pages on the international site (based and hosted in Germany) and use 301 redirects to point all of the US site content to the new domain, can we expect the rankings to be hurt? We want to make sure that someone physically located in Montana, for example, still sees our optimized pages in their search results, even though the optimized pages are now part of the international site.
#effect #moving #overseas #website
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  • Profile picture of the author dave_hermansen
    Tough to say for sure but I would expect at the very least for there to be some loss of rankings temporarily. I'd be far more concerned about the real possibility of a permanent rankings drop due to geo filters - especially if the international site is on a country-specific TLD.

    Then, of course, there is the perception of U.S. citizens. Will there be a xenophobic backlash - especially in this current environment that seems to be much more "buy American".

    I'm just wondering what the thinking behind this is. Why would they even risk it? What do they gain by removing the site other than saving a couple dollars per month in hosting fees?
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    • The international site is a .com, so the tld shouldn't be a problem. In answer to your question about why risk it, we are trying to get a good answer to that ourselves.

      Can you elaborate on what you mean by geo filters?
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  • Profile picture of the author YourGoToWriter
    Geo filter = location specific

    I'm assuming that the company thinks that they'd get the traffic the US site is getting. Why not just stick to the setup and shower links directing to the international site anywhere on the US site?
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  • Profile picture of the author dilipcybex
    Google allows change in domain. 301 redirects should work well once you inform Google about the domain migration. I have personally know people who changed domains without much damage.
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    • Profile picture of the author Mike Anthony
      Originally Posted by dilipcybex View Post

      Google allows change in domain. 301 redirects should work well once you inform Google about the domain migration. I have personally know people who changed domains without much damage.



      This isn't just a domain change.
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      • Profile picture of the author dilipcybex
        Originally Posted by Mike Anthony View Post

        This isn't just a domain change.
        Those pages will stay the same under the new domain, right ?
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  • Profile picture of the author Mike Anthony
    If we create new, optimized pages on the international site (based and hosted in Germany) and use 301 redirects to point all of the US site content to the new domain, can we expect the rankings to be hurt? We want to make sure that someone physically located in Montana, for example, still sees our optimized pages in their search results, even though the optimized pages are now part of the international site. site.
    Truth? of course your rankings are going to be affected. If this client of yours is a client for SEO then you ought to know this.

    If the main site is hosted in Germany and designated as Germany based To google then its less geo relevant for the US.

    Again not being mean but you OUGHT know this if you are providing SEO services. This is basic SEO.


    Your better bet would be to leave the US site but put it on a subdomain if the client insist on having it under the same domain umbrella
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  • Profile picture of the author yukon
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    It's all a gamble no matter what you do, even a 301 is a gamble. No guarantees.

    You could try using a canonical tag but I'd be surprised If the international page ranked in the US, no supporting links. I doubt the US page will even rank in google.de, even with a 301 because of language differences.

    I'd leave it alone but I guess they have their reasons for messing with it.

    My advice, hand the project off to someone else with a lot of experience in this type of situation. This isn't basic SEO and you could wipe out all the US business in a single day. This assumes the client is even making US sales.
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  • Profile picture of the author crackhouse
    You'll be protected against the actions of the united state government shouold you choose to do something illegal, say, i dunno, copyright piracy?
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    • Profile picture of the author yukon
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      Originally Posted by crackhouse View Post

      You'll be protected against the actions of the united state government shouold you choose to do something illegal, say, i dunno, copyright piracy?
      Lmao......................wth?
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  • Profile picture of the author yukon
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    Don't forget, followed internal links might also be helping to rank that US site/pages. So it might not be as simple as copy/pasting content to another domain/page.
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  • Profile picture of the author dave_hermansen
    Mike Anthony had the best advice. Leave the U.S. site alone and if they really want a U.S. presence on their main site in Germany, add it as a sub-directory or subdomain on that domain.
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  • Profile picture of the author ikmanlink
    yes the site will stay the same even if the domain is changed.

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  • Even if you do a proper redirect for all the pages, your rankings will be affected at least in the short term.
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  • Profile picture of the author skylikemake
    I think it's too risky to even try. You will lose rank in all cases, but question is How much? The damage may be too large
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  • Profile picture of the author affmarketer101
    I think it just looks like something domain transfer; hosting transfer. It won't affect much on SEO rankings.
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  • I wouldnt do that you may lose rankings for sure
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  • Profile picture of the author giganut
    I have recently moved offshore with my sites, and it's only been about 80 days or so. It's still to soon to to tell exactly whats going on, but as I see it. Yes it will effect your rankings and income.... Even with 301 redirects to exact pages. Mine also involves a domain name change, so I'm sure this has had a huge impact, tread softly with this as it could be a big mistake.
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  • Profile picture of the author nutnight
    I think this article can be helpful for you https://moz.com/blog/accidental-seo-...ing-your-brand
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  • Profile picture of the author simitch
    yes! ranking hurt but I dont think it hurt by if you do not make huge change in your keyword and content. If you keep retain the usa rank and try to get Global rank would be perfect for you. like: without bring major change just make sure, you are not use any country sample and name with important parts for
    your which are really important for seo!
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  • Profile picture of the author JohnVianny
    The truth is that it's barely impossible to say it before: even if you informed google.

    It affects your rankin but the real question is if it will be TEMPORARY or PERMANENT and if you can afford an X decrease of earning for not not predictable time.

    My advice is: supply with paid advertising while your rankin comes back to normal.
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