Revise existing content or create new?

6 replies
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When you have content with lousy SEO results, how do you decide whether to make a major revision (with a 301 redirect if the url changes too) or leave the old one alone and create a new version?

The reason I ask is I'm guessing if old content performed poorly, Google might treat it as worse than new content, and you're better off just creating new content rather than associate it directly with the old page (although they are on the same website). Am I wrong?
#content #create #existing #revise
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  • Profile picture of the author Jeny89
    yes, create new content then you can use old page not to create a new page...
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  • Profile picture of the author expmrb
    Well it depends on the content, whether they were good or not.
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  • Profile picture of the author dilipcybex
    It need not be that. Maybe, the content you have has keywords which competitors have optimized better. That means, the content is alright, they just didn't give results. If it has not hurt you yet, it is better to keep them and add better content and keywords alongside.
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  • Profile picture of the author DRP
    Originally Posted by squeebo View Post

    The reason I ask is I'm guessing if old content performed poorly, Google might treat it as worse than new content, and you're better off just creating new content rather than associate it directly with the old page (although they are on the same website). Am I wrong?



    You are wrong. Guessing is also the wrong thing to do. Revitalize the content in question and make it not suck. It will get re-crawled and may improve in the SERP.


    You can also consider creating new content that is related to whatever topic your OLD content was about....then cross-link internally. Revitalizing old content and producing more content (that doesn't suck) is a regular exercise. So it's kind of a both/and approach.


    I don't see the reason to create a new page, which will likely be a clone of the old, and then add a 301 from the old to the new. I'd have to see your specific pages in question to really give you a more detailed answer.
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  • Profile picture of the author dave_hermansen
    Just change the current content and make it better. It will get re-crawled and if it is better, it might rank better. It would also help a great deal if that truly great new content (on the same old URL) picked up some quality backlinks - something that should be a little bit easier to do if the content is truly great.
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  • Profile picture of the author KylieSweet
    Creating a new content would be the better one but must require thorough research for the target audience behavior for you to have an effective content that will perform great in the field.
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