Question for SEO experts

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I'm in the process of building a website for an attorney and ranking it in Google. When I do a search for the primary keyword phrases I want the site to rank for there's no Google My Business 3 pack listings. If there's no GMB listings what happens if I create a GMB listing for the client? Will it appear as a single result to the right? Is that how it works?
#search engine optimization #experts #question #seo
  • Look if the other businesses have a GMB account. Maybe they don't have one because they are not local business and they rank for a local keyword. If it's the case, you will probably be in the maps.
  • Google doesn't necessarily display a local pack result for each and every search term. I'd look at competitors and see what they are ranking for and type in those search terms to see if it triggers a 3-pack.

    If it's a really small market, I could see your scenario playing out where creating a listing triggers some change in the algorithm around local terms that no one has a listing for yet.

    Bottom line - submit your listing and give it 3-5 days after verification. Then check your keywords again to see what changes, if any, you see in the SERP.

  • No. If you create a listing it will not just change the results. I'm sure your client is not the only attorney in the area.

    For whatever reason, the keywords you are looking at are not keywords that Google feels should trigger a local listing.
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    • Banned


      Maybe, but small towns sometimes don't have a history of 3-packs per keyword. That doesn't necessarily mean they're incapable of happening.

      OP said they're building a website so my question for OP is, is this a new business in a small town that doesn't have any other lawyers? Probably a long shot, but we don't know unless OP tells us.

      Not knowing the keyword ends up with guessing.
      • [1] reply
  • Even in small towns like that, unless it is a brand new business and the only of its type, data aggregators would have already picked up other businesses and there would be unclaimed GMB listings, even if they are not trying to rank.
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    • "unless it is a brand new business and the only of its type" That's exactly what I was referring to. In a past life, I worked for the power company going all over the state to little towns like that. You'd be surprised how many places there are like this.
      • [1] reply
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    Question for SEO experts

    I'm in the process of building a website for an attorney and ranking it in Google. When I do a search for the primary keyword phrases I want the site to rank for there's no Google My Business 3 pack listings. If there's no GMB listings what happens if I create a GMB listing for the client? Will it appear as a single result to the right? Is that how it works?