H2 and H3 Ratio in Blog Post

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What ration should I manage in blog post between headings H2 and H3.?


I mostly set more H2s in headings but I see most of my competitors using H3s mostly.


Any guide or expert advise on this?
#blog #post #ratio
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  • Profile picture of the author dave_hermansen
    Use what makes sense to site visitors and looks good on the page. They exist for the same reasons that they exist in magazine articles or how-to articles - to group subjects within an article and make it easier for readers to see at a glance what each section is about. Things should be written with a hierarchy:

    H1 - Main Subject of the page
    H2 - Main Sections of the Subject (H1)
    H3 - Sub-sections of the Main Sections (H2s)
    P - Paragraphs of text within each of the above

    Some Main Sections (H2s) will not have Sub-sections (H3s), some will. Use H3s when you need to sub-divide a main section into smaller sections. H3s should not exist if they are not within H2s (keep in mind that many people are lazy and they use H3s when they are not within H2s because they like the size/look of them better and they probably do not know how to alter the CSS to restyle their heading tags).

    There is no such thing as an ideal ratio of them. Google does not care what you use, how many you use or the order in which you use them. They care that they make sense (although only manual reviewers can truly judge that and is not something an algorithm can determine).

    Here's what Google's John Mueller recently said about them. Keep in mind that it seems like Mueller is pulling his answer out of thin air and, in my opinion, doesn't really have a clue what their algorithm does, if anything, in regards to the heading tags -
    http://www.thesempost.com/google-ord...nkings-search/
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