Current status of keyword research, especially long=tail

5 replies
  • SEO
  • |
Hi all. I've been inactive for awhile and trying to get involved again.

The problem I'm having is it seems once you have a phrase like "home for sale', no matter what modifiers (long-tail) you use such as "in Austin" or even switching phrases as "real estate listings" or "residential real estate", you get back results that are basically the same.

In other words, are "long-tail" variations no longer of any use?

#current #keyword #longtail #research #status
Avatar of Unregistered
  • Profile picture of the author Fameget
    No. long tail keywords are still useful as you will have less competition on these keywords. As you have said in your example that when you add modifiers but still you are getting the same results. It can be happen due to the keywords have the same competition as your short keyword. Try some other combination. I hope it will help you.
    {{ DiscussionBoard.errors[11413122].message }}
    • Profile picture of the author JeanneD
      How do you have less competition when they return the same results as the non-long-tail
      {{ DiscussionBoard.errors[11413150].message }}
  • Profile picture of the author dave_hermansen
    Since search algorithms have become more semantic, you will often get the same exact results for different searches. Google's algorithm now attempts to determine the searcher's intent, so "real estate for sale", "houses for sale" and "homes for sale" all might have extremely similar results.

    In order to go after the long tail when keyword groupings are similar, you have to get even more long tail, perhaps entering a price range (e.g. homes under $200,000) or number of bedrooms or house size or lot size or amenities (e.g. homes with a pool).

    One word differences or plural vs. singular are no longer keyword modifiers that have much of an effect on many searches. It all comes down to what Google believes the searcher is trying to find and which pages do the best job of answering the query. It's no longer about optimizing around single phrases - its about figuring out what people are searching for (and why) and writing comprehensive content that addresses those queries, regardless of the words a searcher might use.

    When you see a grouping of keywords that all return the same results and it is a grouping that you want to go after, look at all of the results on the first page, see what they are doing and do it better. Then, make sure you get backlinks that are at least as good. Your only other alternative is to go really specific long tail (with far less searches).
    Signature - The #1 place to buy & sell websites!
    We help sellers get the MAXIMUM amount for their websites and all buyers know that these sites are 100% vetted.
    {{ DiscussionBoard.errors[11413291].message }}
    • Profile picture of the author JeanneD
      Could one begin a site with lower comp kw then thru a blog, post content to return progressively more kw?
      {{ DiscussionBoard.errors[11413349].message }}
      • Profile picture of the author nettech4
        Originally Posted by JeanneD View Post

        Could one begin a site with lower comp kw then thru a blog, post content to return progressively more kw?
        Yes. That is the best strategy for a new site.

        Always focus on keywords with lower competition when your website is young. After gaining some backlinks and authority, start adding more pages or start a blog with more competitive keywords.

        You can start a free blog with Blogger and later you can transfer it to WordPress. It is easy to set a custom domain name with Blogger blog.
        {{ DiscussionBoard.errors[11413359].message }}
Avatar of Unregistered

Trending Topics