High DA, Great Content but Stagnant Search Traffic

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I'll try and make this as short as possible:

I've been building a website into my business for about six years now. What I've noticed over the past year and a half is that my search traffic has either declined or remained fairly stagnant. I've also noticed that my site's domain authority has been climbing and now sits at 51.

Pretty good.

What has also happened is that my citation flow and trust flow have dropped from last year to around 14 and 20 respectively. Many of the sites that outrank me have far less links, but higher citation and trust flow.

Here's one example. My site is the one on the right, and my competitor is on the left:



I've been building backlinks, all naturally, without any kind of trickery. The content I publish is also long-form, well-researched and extremely high-quality. Here's the site if you want to check it out: https://www.guitarchalk.com/

So, in summary: I've done a TON of work over the past few years and have played by the letter of the law. Yet, I still seem to have a really hard time ranking well and getting good search fortune, and the only metric that I seem to be lacking in is this weird citation flow and trust flow stuff.

Does anyone have any ideas or any thoughts on this? Thanks ahead of time.
#content #great #high #search #stagnant #traffic
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  • Profile picture of the author ryanbiddulph
    Tough to say. But you seem to be doing the right things to me. Only red flag; doubt/fear/attachment to outcomes. I did the right things for years, but secretly feared I would not rank, and it was so. Eventually I got so busy helping folks that the ranking happened naturally, organically.

    Ryan
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    • Profile picture of the author a0adio0
      Originally Posted by ryanbiddulph View Post

      Tough to say. But you seem to be doing the right things to me. Only red flag; doubt/fear/attachment to outcomes. I did the right things for years, but secretly feared I would not rank, and it was so. Eventually I got so busy helping folks that the ranking happened naturally, organically.

      Ryan
      Do you think it makes sense to just kindof ignoring link building and work on content/article production?
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  • Profile picture of the author Parxavenue
    I personally know some companies who stay away from link building altogether. The have a nice website, good content, and they use directory listings a lot, but never do they waste their time with contextual links and it seems to be working well!
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    • Profile picture of the author fastreplies
      Originally Posted by Parxavenue View Post

      I personally know some companies who stay away from link building altogether. The have a nice website, good content, and they use directory listings a lot, but never do they waste their time with contextual links and it seems to be working well!
      This is not an accident.
      They are successful because instead of wasting time chasing backlinks, they're making
      backlinks chasing them by offering outstanding content, basic concept that came alive
      way before Internet went berserk about SEO.



      fastreplies
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  • Profile picture of the author sonjay
    Well.. the Trust Flow and Citation Flow are important factors because looks like Majestic discovered a good chunk of Google's algorithm. Please also be reminded that actual traffic will also come into play. If you have a way to get local traffic in a regular basis (like offline give-away activities or the like), you have a stronger chance to outrank your competitors.

    That would be the case when all else held equal and thinking that the keywords you target bring in the traffic (to your site or to your competitors')..
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  • Profile picture of the author KylieSweet
    High DA, great content, citation flow and trust flow are not the basis always remember that. One time analyze your website, does your pages really engage your target audience? or lots of bounce rate? which usually means the users finds your site that it has nothing to do with their needs.
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  • You seem to have been doing the right things but are you tracking where your links are coming from and what their strengths are? You seem to have been relying on content-based link building which is an excellent way of building natural links to your site. However, have you embarked on any link building campaigns using your content, i.e. looking for others to link to you by asking for links to your content?
    As for trust flow and citation flow. Your trust flow score is based on the quality of the links pointing to your site, your citation flow is based on how many sites are linking to you and the strength of your links. The reason why your competitor sites might have fewer links than you but the DA strength of their links might be stronger.
    You could research your competitors and see where their links are coming from and try to piggyback on their link opportunities and keep an eye on any broken links you may have.
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  • Profile picture of the author Ettienne
    Originally Posted by a0adio0 View Post

    I'll try and make this as short as possible:

    I've been building a website into my business for about six years now. What I've noticed over the past year and a half is that my search traffic has either declined or remained fairly stagnant. I've also noticed that my site's domain authority has been climbing and now sits at 51.

    Pretty good.

    What has also happened is that my citation flow and trust flow have dropped from last year to around 14 and 20 respectively. Many of the sites that outrank me have far less links, but higher citation and trust flow.

    Here's one example. My site is the one on the right, and my competitor is on the left:



    I've been building backlinks, all naturally, without any kind of trickery. The content I publish is also long-form, well-researched and extremely high-quality. Here's the site if you want to check it out: https://www.guitarchalk.com/

    So, in summary: I've done a TON of work over the past few years and have played by the letter of the law. Yet, I still seem to have a really hard time ranking well and getting good search fortune, and the only metric that I seem to be lacking in is this weird citation flow and trust flow stuff.

    Does anyone have any ideas or any thoughts on this? Thanks ahead of time.
    There are MANY factors that determine search engine traffic volume, and it all starts by taking a detailed, technical look at the inner workings/structure of your site. Not every problem is always visible to the naked eye.
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  • Profile picture of the author lambertson
    If you CF and TF are decreasing, I suggest checking places you have backlinks from. When you might be sure you placed a link on high authority website, it may become spammy over some time.
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    • Profile picture of the author a0adio0
      Originally Posted by lambertson View Post

      If you CF and TF are decreasing, I suggest checking places you have backlinks from. When you might be sure you placed a link on high authority website, it may become spammy over some time.
      Soooo like Southern Living or Guitar World? I've built good backlinks. Those sites haven't magically "become spammy." Also, I'm not willing to concede that links matter to that extent anymore.

      It's not just a links issue.
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  • Profile picture of the author paulgl
    It's simple. High DA does not mean squat.

    And since you think it does.....

    What more is there to say?

    That's as short as it gets.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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