I've been building a website into my business for about six years now. What I've noticed over the past year and a half is that my search traffic has either declined or remained fairly stagnant. I've also noticed that my site's domain authority has been climbing and now sits at 51.
What has also happened is that my citation flow and trust flow have dropped from last year to around 14 and 20 respectively. Many of the sites that outrank me have far less links, but higher citation and trust flow.
Here's one example. My site is the one on the right, and my competitor is on the left:
I've been building backlinks, all naturally, without any kind of trickery. The content I publish is also long-form, well-researched and extremely high-quality. Here's the site if you want to check it out: https://www.guitarchalk.com/
So, in summary: I've done a TON of work over the past few years and have played by the letter of the law. Yet, I still seem to have a really hard time ranking well and getting good search fortune, and the only metric that I seem to be lacking in is this weird citation flow and trust flow stuff.
Does anyone have any ideas or any thoughts on this? Thanks ahead of time.