What is Schema in SEO?

39 replies
  • SEO
  • |
What is Schema in SEO?
#schema #seo
  • One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today.

    Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
    {{ DiscussionBoard.errors[11435722].message }}
  • Profile picture of the author lambertson
    Schema is a semantic vocabulary of tags (or microdata) which can be added to your HTML code to improve the way search engines read and represent contents of your your page in SERP.
    {{ DiscussionBoard.errors[11435753].message }}
  • Profile picture of the author johnben1444
    But that does not have anything to do with ranking for your preferred Search Engine keywords.


    It's still about quality links.
    {{ DiscussionBoard.errors[11435762].message }}
    • Profile picture of the author robertmeyer
      Mate, It has an impact on the rankings. We shouldn't neglect the schema. Maybe you have missed the Brian Dean's ranking factors post. Check out the 127 number in that list. With a markup, search engines understand your business type and offerings. For example, you markup explain that you are a dentist and not an orthodontist; and you are available in different languages. Or that you deal in Apple PCs and not the apple fruit.

      Thanks,
      Robert M.
      {{ DiscussionBoard.errors[11438082].message }}
  • Profile picture of the author Sufyan47
    Hi,

    Schema: Schema is a shared markup vocabulary listed at Schema.org that is recognized by search engines to help with structured data efforts. In other words, Schema represents the building blocks of Structured Data.
    Thanks for this post...
    {{ DiscussionBoard.errors[11436009].message }}
  • Profile picture of the author Patriciamillikin
    Schema is a kind of micro data through which you can easily add your HTML code to improve your website's SEO.
    {{ DiscussionBoard.errors[11436013].message }}
  • Profile picture of the author simplio
    Schema markup is a form of a microdata that was established in collaboration by the search giants Google, Bing, Yahoo! and Yandex. The aim has been to develop a specific vocabulary of tags that enable webmasters to communicate the meaning of web pages to computer programs that read them, including search engines.
    {{ DiscussionBoard.errors[11436083].message }}
  • Profile picture of the author Easton321
    Schema plays a vital role in web page's SEO success as it is website code; whose strings of words that don't always read, but it allows your idea to manifest on the web.
    {{ DiscussionBoard.errors[11436159].message }}
  • Profile picture of the author willington
    I don't have better idea about Schema. But interested to know.
    {{ DiscussionBoard.errors[11436224].message }}
  • Profile picture of the author jollyjohn61
    Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative data for the users. This code we can add to your HTML to improve the way SE read and represent your page in SERPs.
    {{ DiscussionBoard.errors[11436669].message }}
  • Profile picture of the author sftslab
    It is about the quality links.
    {{ DiscussionBoard.errors[11436671].message }}
  • Profile picture of the author Renu Sharma
    Schema markup is mainly important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will verify the quality of a search result. Schema can provide context to an otherwise ambiguous webpage.
    {{ DiscussionBoard.errors[11436690].message }}
  • Profile picture of the author Shruti Sigh
    Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
    {{ DiscussionBoard.errors[11436691].message }}
  • Profile picture of the author 3936296
    Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
    {{ DiscussionBoard.errors[11436754].message }}
  • Profile picture of the author pranita laturkar
    Banned
    schema markup is nothing but code which is put on our website to help the search engines give us more informative answer for users.
    {{ DiscussionBoard.errors[11437077].message }}
  • Profile picture of the author Anggapermana
    The scheme is a semantic vocabulary of tags that allows Google to display different views. for example, try looking for 2018 movies on a search engine
    {{ DiscussionBoard.errors[11437093].message }}
  • Profile picture of the author Ankitshah
    Hi

    According to me, Schema markup is currently important with Google's latest race to spot physical businesses within the most up-to-date algorithmic rule changes and computer program optimisation. With voice search changing into additional fashionable, sites additional influential after they have totally coded their web site to talk to guests, whether or not it's a look engine crawler or potential client. Digital selling or on-line selling corporations have all embraced schema as a requirement do for his or her client's websites.Schema tells crawlers varied things concerning your business and helps them crawl and index them during a manner that it will be displayed in search engines.
    {{ DiscussionBoard.errors[11437148].message }}
  • Profile picture of the author digitalsamyak
    Schema markup is structured format of google snippet, To make reliable and visible searching format. schema script is useful for user interface and clear visible to users.
    {{ DiscussionBoard.errors[11437155].message }}
  • Profile picture of the author paulgl
    None of you people know what the frick you are talking about.

    The OP is just lazy nonsense spam. Nobody in their right mind would ask that question. They would do research and learn.

    You people and the OP are just clueless. NONE of you mention the two biggest things.

    You should only use JSON-LD markup, AND...

    You only use to highlight important parts of info that is...(and here's the kicker):
    Already on your page in plain text for the reader.

    And none of you would ever follow that because you would cram spam the crap out of it to try and mislead readers and google. You get nowhere with that.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

    {{ DiscussionBoard.errors[11437467].message }}
  • Profile picture of the author sanjaytechst
    Schema mark up is a form of microdata and it was found at schema.org. If once it added to a webpage. It creates an enhanced description that appears in search engine result page.
    {{ DiscussionBoard.errors[11437480].message }}
  • Profile picture of the author PPC Papa
    Schema markup is HTML code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
    And U can Use "Structured Data Testing Tool" keywords help your site schema available or not.
    {{ DiscussionBoard.errors[11437518].message }}
  • Profile picture of the author Ajobel
    It identify the webpage
    {{ DiscussionBoard.errors[11437627].message }}
  • Profile picture of the author gadislade
    Mainly schema is structured data of website which describe "what is website actual?" it's type, URL, Address or more. This also helps search engine to find the website and data. The schema may use to make rich snippets.
    {{ DiscussionBoard.errors[11438261].message }}
  • Profile picture of the author stephenchong
    Schema Markups are the Schematic Codes which are applied on the HTML header of the websites. This helps the Search engine to read website content clearly and help it to retrieve more information about the website.
    {{ DiscussionBoard.errors[11438649].message }}
  • Profile picture of the author WP PRODEVS
    How much time it takes google to show schema in website?
    {{ DiscussionBoard.errors[11446339].message }}
  • Profile picture of the author hirenpopat123
    it is specific vocabulary tags and set of code which you can add in your HTML, schema provides information about your content to search engine for understanding your site better so it can put informative best results for users possible at this time. schema improves the manner your page display in SERP. a website that uses schema markup will rank better in the search engine. a user can see a different type of results in the search engine so they can understand better your sites, so it's a very useful both of search engine and users, so we can say that schema markup is effective on-page SEO technique.
    {{ DiscussionBoard.errors[11446356].message }}
  • Profile picture of the author Martin smith
    Schema markup is a small code that you add on your website to help search engines to get more informative results...
    {{ DiscussionBoard.errors[11447411].message }}
  • Profile picture of the author dilek101
    Schema Mark-UP from schema.org . Allows you to get your site indexed with structured data. The google bot will know if it is a product page or a products page or article etc , price , stock , image of products , reviews , go to schema.org and read the whole documentation . it is really good .
    {{ DiscussionBoard.errors[11447432].message }}
  • Profile picture of the author New Tree
    I am also looking for the same answer but not satisfied with the proper answer. Did google but confused with the terms like rich snippets, featured snippets.
    {{ DiscussionBoard.errors[11447456].message }}
  • Profile picture of the author buzzinteractive
    Schema markup tells the search engine what that content means. If you have seen the rich snippets on google that is an example of schema markup.
    {{ DiscussionBoard.errors[11447823].message }}
  • Profile picture of the author Mark Lovett
    I have experienced good results recently using schema markup in some of my wordpress sites.

    There are some plugins that use JSON-LD that simplify and speed up the process.

    It's another tool, that when used properly, offers an advantage over the competition if they're not using it, and many are not.
    {{ DiscussionBoard.errors[11449733].message }}
  • Profile picture of the author matheuuv
    Schem is a json code which gives additional information to the users rather than title and description. Informations like reviews, ratings, etc.
    {{ DiscussionBoard.errors[11449756].message }}
  • Profile picture of the author wittycookieca
    One of the most recent developments in SEO is called schema markup. This new type of improvement is a standout amongst the most intense, however, minimum used types of SEO accessible today. When you get a handle on the idea and strategy for schema markup, you can support your site in the search engine result pages.

    The schema is a structured data vocabulary that characterizes elements, activities, and connections on the Internet (website pages, email, and so forth). This vocabulary makes it workable for search engines to comprehend the implications behind the topic on the web, and thusly, serve a superior client encounter for Internet clients. As Google keeps on building a more semantic web, these markups turn out to be progressively significant in powerful Internet correspondence.
    {{ DiscussionBoard.errors[11449856].message }}
  • Profile picture of the author johnsteve4129
    In Simple and easy words you can say that the schema is a data structure that provide you the opportunity to add HTML code in order to enhance the SEO of your website.
    {{ DiscussionBoard.errors[11450208].message }}
  • Profile picture of the author IT Jobs List
    Schema markup is structured format of google snippet, To make reliable and visible searching format. This helps the Search engine to read website content clearly and help it to retrieve more information about the website. Schema Markup code comes in a variety of formats: Microdata, JSON-LD, and RDFa.
    {{ DiscussionBoard.errors[11450270].message }}
  • Profile picture of the author Brij View
    Schema markup is code which you can put on your website to help the search engines return more informative results for visiters.
    Several types of Schema markup is code available as Breadcrumb, product , review , Video & more.
    {{ DiscussionBoard.errors[11450741].message }}
  • Profile picture of the author Rank Watch
    Schema is nothing but a simple website code. What this code does is read, but it doesn't take everything literally whatever it reads. But, it permits your idea to be easily presented on the web. Schema contains in itself a semantic vocabulary, which is basically Schema's foundation of each page.
    {{ DiscussionBoard.errors[11455933].message }}
  • Profile picture of the author SDS softwares
    Schema markup is coding that you put on your website to help the search engines return more informative results for users.It makes our website more rich objective.
    {{ DiscussionBoard.errors[11455977].message }}

Trending Topics