Hi Kevin,

It sounds as if you have a problem with your landing page. If you go into your campaign keywords you will see a status column with an icon that will give you additional information about what is causing your poor quality score when you hover your mouse pointer over it.

You can also try the Diagnostic Tool, but it only works for certain types of campaigns:

https://adwords.google.com/select/DiagnosticTool

Are you sending people strait to a squeeze page with an opt in form or a buy now page? If you are, than thats your problem. Since this last google slap, you have to send your traffic to some content first, and then on the second page send them to a buy or opt in page. Google wants to see good unique content that is relevant and helpful to the user. It sucks, cause there will be a drop in leads at first until you get it optimized, but you gotta play by googles rules.

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Kevin, everything about your campaign is wrong.

First, Google doesn't like these make money online sites. That's your major problem. Don't use Adwords to promote this page. In fact, delete your campaign before your account gets banned.

Your ads are weak. Nothing there that is attracting. Not sure if you have separate groups for your different themes of your keywords. That should be done. It almost appears as if you have different groups based on match type but you have different themed keywords.

Why bid on your name? Are you a well-known authority in this niche? Even so, your are not selling Kevin Walker or any of the other names you are bidding on.

Your budget is very low, especially for some keywords that are searched on a lot every day and cost a lot. Expect few clicks per day (if your ads had good click rates) as your budget gets used up rather quickly.

Hi, Kevin

I know it may not appear to you that you are doing anything wrong and it may flabbergast you as to why Google is picking on you.

But as one example, and this is symbolic of most of what is wrong with your campaign.

Take net biz for instance.

You are bidding on this keyword and trying to get this traffic to your site.

What does net biz have to do with your site?

The phrase net biz doesn't even appear on your landing page.

It doesn't matter that you think people who might be looking for net biz would like to have some of what you're offering.

To Google it's like apples and oranges.

And I think someone else mentioned that the ads are weak and I think may be trying to be too clever at the cost of being descriptive and relevant.

Sometimes it's not that there is not necessarily anything wrong with what we do but it only matters what Google thinks and how they want to run their business.

...

Kevin, in the next 1-2 weeks, head over to KEUniversity.com

I'm doing a case study on how to use Adwords and how to track them.