Please help me organise SEO for new business

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  • SEO
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Hi all, haven't posted here in a while but knew this was the best place to ask a question like this.

I have decided to start a new business using my woodworking skills, I have built a new workshop, filled it with tools and want to turn my hobby into a small but successful money earner.

Over the years I have also had a fair bit of experience with making websites/SEO albeit a few years ago now and so want to combine the two skills.

I have identified two aspects of woodworking that I think I can make money with and I am trying to work out how to organise my web presence for both of them.

The first is a service that I will personally provide to people in my city. This will be to make and install bespoke fitted furniture, things like wardrobes and alcove cupboards. I used to be a carpenter know that the demand for this type of thing where I live is high.

The second part of the business would be to make and sell products online, things like wooden wall art and unusual, quirky bits of furniture. The idea being that when I'm not making cabinets to fit I can make more stuff to sell online so that there is no 'down time' in the workshop.

I'm in two minds as to how to arrange the website/s. On one hand I feel that having two separate sites would be better. Set one up as a super-optimised local services type site focusing on google local and using my address for this (I live right in the heart of the city). Competition is virtually non-existent and I don't think it will take much to get top spot for a keyword such as "built-in cupboards (city name). I would then create a second site selling online products using something like woocommerce/wordpress and lean heavily towards social media marketing using pinterest/instagram etc. This would just be a .co.uk domain with no google local address.

On the other hand I would like to just create one website that offered both the products and services, being predominantly a shop front but also somehow trying to rank for the keywords to sell my local services.

Which way do you think would be more powerful? Even thought the two things are a bit different they are still both very much in the woodworking/furniture niche and might benefit from combing forces. Or they may actually hinder each other by muddying the water so to speak?

I would appreciate your comments!
#business #organise #seo
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  • Profile picture of the author fastreplies
    I would rather have one well organized site given, you will promote virtually the same stuff
    not to mention it will take twice more time to promote and maintain 2 sites compare to 1.



    fastreplies
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  • Profile picture of the author globaloffers
    I suggest to build one website with rich contents. Focus on the main keyword of your niche topic. Please pay attention to the onsite SEO and offsite SEO Rules while building your website for higher rank in google.
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  • Profile picture of the author laurencewins
    I agree with the others here. It takes a lot of time to create a fully functional website, regardless of where the market is. You could have a home page for each site and, depending on your host, you may be able to point the online people to one home page and the locals to another.


    If you want to invest TWICE as much time and money into creating a second website, then go for it but I know that can cause problems. That's just my 2 cents worth.
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    Website / Blog for more info.

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  • Profile picture of the author stephenchong
    I would say it will be very difficult to manage two different websites. Having one focusing on both products and service is a better and far good option.
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  • Profile picture of the author sitefurnace
    Well that's unanimous then! Thanks very much for your replies, I was kind of hoping this would be your answers as the thought of doing two website seemed like a lot of extra work
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  • Profile picture of the author Pamela123
    Create your business website with good quality content. Doing SEO effectively will be very impactful for your business. You have to focus on the on-page Seo and the off-page Seo. For top ranking, SEO is the must.

    best of luck
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  • I think your exercise is very beautiful. But simultaneously it seems difficult to run two web sites. If you have good quality of service then you will succeed. Because the business success depends on the quality of the product.
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  • Profile picture of the author Ettienne
    Originally Posted by sitefurnace View Post

    Hi all, haven't posted here in a while but knew this was the best place to ask a question like this.

    I have decided to start a new business using my woodworking skills, I have built a new workshop, filled it with tools and want to turn my hobby into a small but successful money earner.

    Over the years I have also had a fair bit of experience with making websites/SEO albeit a few years ago now and so want to combine the two skills.

    I have identified two aspects of woodworking that I think I can make money with and I am trying to work out how to organise my web presence for both of them.

    The first is a service that I will personally provide to people in my city. This will be to make and install bespoke fitted furniture, things like wardrobes and alcove cupboards. I used to be a carpenter know that the demand for this type of thing where I live is high.

    The second part of the business would be to make and sell products online, things like wooden wall art and unusual, quirky bits of furniture. The idea being that when I'm not making cabinets to fit I can make more stuff to sell online so that there is no 'down time' in the workshop.

    I'm in two minds as to how to arrange the website/s. On one hand I feel that having two separate sites would be better. Set one up as a super-optimised local services type site focusing on google local and using my address for this (I live right in the heart of the city). Competition is virtually non-existent and I don't think it will take much to get top spot for a keyword such as "built-in cupboards (city name). I would then create a second site selling online products using something like woocommerce/wordpress and lean heavily towards social media marketing using pinterest/instagram etc. This would just be a .co.uk domain with no google local address.

    On the other hand I would like to just create one website that offered both the products and services, being predominantly a shop front but also somehow trying to rank for the keywords to sell my local services.

    Which way do you think would be more powerful? Even thought the two things are a bit different they are still both very much in the woodworking/furniture niche and might benefit from combing forces. Or they may actually hinder each other by muddying the water so to speak?

    I would appreciate your comments!
    Personally I'd just stick to one site. You can still target locals with the physical part using Google and social media, just set up a separate shop page that caters for intl orders. There are more than enough examples online of people doing exactly this (ranking well and making bank) using only one site.

    Think PC building/repairs (local repairs and intl parts shipping), see what other businesses are doing and mimic that. Don't have to be in your niche, just follow the winning (layout) strategy and go from there
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  • Profile picture of the author sanjaytechst
    In Organic SEO ..
    create an attractive website
    Good quality content
    Quality backlink
    related keyword
    create an infographic, attractive banner, video clips and share it through social media then automatically you will get traffic at the same time conversions..
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  • Profile picture of the author zeeshan786
    Step 1: Make a List of Topics. ...
    Step 2: Make a List of Long-Tail Keywords Based on These Topics. ...
    Step 3: Build Pages for Each Topic. ...
    Step 4: Set Up a Blog. ...
    Step 5: Blog Every Week to Develop Page Authority. ...
    Step 6: Create a Link-Building Plan. ...
    Step 7: Stay Current on SEO News & Practices.
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  • Profile picture of the author zeeshan786
    [DELETED]
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  • Profile picture of the author JohnathenMartin
    Use Long Tail keywords based on your service or product.
    Build Page for each service or product.
    Use unique and fresh content for describing your service or product.
    Set up a Blog on the website.
    Share useful content with audience.
    Use social media channels for sharing useful content.
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  • Profile picture of the author Rob Hunsons
    I think you should learn your competitors first and then build strategy to be much better.
    All starts with content you provide.
    Make it catchy.
    Good luck!
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    • Profile picture of the author fastreplies
      Originally Posted by Rob Hunsons View Post

      I think you should learn your competitors first and then build strategy to be much better.
      Bad idea because eventually you'll try to do what they are doing but better
      and end up look like a mirror instead of differentiate yourself by being unique.



      fastreplies
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      • Profile picture of the author ryanbiddulph
        Originally Posted by fastreplies View Post

        Bad idea because eventually you'll try to do what they are doing but better
        and end up look like a mirror instead of differentiate yourself by being unique.



        fastreplies
        This is clever buddy. Never thought of it this way.
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        Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
        If you want to become a full time blogger you can buy my eBook here
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        • Profile picture of the author fastreplies
          Originally Posted by ryanbiddulph View Post

          This is clever buddy. Never thought of it this way.
          Actually it's very simple.
          Imagine you are trying to adopt to your needs a dozen of totally useless leads.
          How do you know "SEO Pros" know what they are doing in a first place?

          If the same stuff they are pushing in their posts, then I promise you, game is over.
          For me, examine what my competition is doing, turn 180 degrees and do opposite.
          Believe it or not, it's working like a charm.


          fastreplies
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  • Profile picture of the author lambertson
    I guess you've already made a decision, just wanted to add my 2 cents. I've seen lots of websites offering services and selling products at the same time. The main thing is to wisely divide your website into 2 parts. Make sure you don't confuse both search engines and users.
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  • Profile picture of the author Sujon22102
    Your Search Engine

    Rank Locally and Globally. Check your catchphrase execution crosswise over Google, Bing, and Yahoo! in 200+ nations. ...

    Track Competitor Rankings. Plunge into aggressive examination to comprehend who positions for which watchwords. ...
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  • Profile picture of the author New Tree
    Manage 1 Website show your skills there. But remember one thing that is you are going to set up a skill based business and social media can help you with this to get promoted or recognised by people in less time. Do some video marketing on how to, hacks something related like this and definitely you'll get the benefit from it.
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  • Profile picture of the author Nortus Fitness
    Firstly optimize your site on page then after go for building backlinks from social profiles, local business listings, profile creations and social bookmarking for calling bots repeatedly to cache or index your website. remember don't be spammy.
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  • Profile picture of the author chenghou xd
    [DELETED]
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  • Profile picture of the author MadsenRetreat
    Hi,
    Just go for proper optimization of websites take care of each and every on-page factor of websites also make your content unique and informative with take care of your primary keywords.
    Second thing make unique content and publish guest post, go for some article websites and publish your article and submit your links to niche websites for better visibility, impressions and quality.
    With Best Regards,
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  • Profile picture of the author Pdomain
    From the user point of views, what you need is the 'services' link/button in your main menu...... and rest of the thing will introduce your skills....... so try writing tips based on your expertise.

    Please make sure that the 'services' button should appear on all the pages of your website to get maximum exposure....

    Apart from the 'services' button, there will be contact-us page that will be very helpful to your customers to find you on phone or email.

    Also, spread your expertise on popular social media websites and please don't forget YouTube and reference of your website as well.

    If you can handle chat, you can offer chat facility on your website so that the customer will be able to chat with you instantly.
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    Coming soon!

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  • Profile picture of the author simitch
    Build website and keep publishing he content. Then keep doing links. one day will get ranked and customer will keep coming to you. Thanks
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  • Profile picture of the author Sysamic Japan
    Banned
    I would like to suggest one site offering both services as you said you don't have any virtual competition in one task so if its keyword would rank it will get to know about your other services too.
    In simple means, one service will provide the exposure to other.
    So, this will be easy on efforts instead of driving both websites together for optimization.
    Also, I would like to suggest you hire the best web development company for this project as you must be aware of an SEO optimized site since you mentioned already about your SEO knowledge.
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  • Profile picture of the author jobdollarr
    If you have money it will not be a significant problem.

    In the frainchish business ordinary people burn money to make more money.
    Try to think about it
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  • Profile picture of the author Anu Goyal
    Create a website that provides every single information that one viewer finds, then add specific keywords, use local location (example NE Calgary), unique and original content.
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  • Profile picture of the author thomasleon
    if you star new business notes only five topic for increase you business...
    1) website of business
    2)Get first rank in google,bing,yahoo..
    3)Email marketing of your business related you business company...
    4)PPC of your business for get more traffic and get more sale
    5) B2B marteting with your related business company

    At least many other topic for more get rank of you business
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  • Profile picture of the author johnsteve4129
    To apply SEO on new business first you have to need to learn seo in detail and then start from keyword analyses because without keywords you can not rank your website on google
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  • Profile picture of the author buzzinteractive
    My suggestion would that only go for two sites if you have good knowledge of website development and I suggest you to have a WordPress site because it's easy to set up.

    For the SEO purposes, WordPress has lots of plugins like Yoast SEO. you can easily manage SEO for your on page seo.

    For off-page SEO
    create high-quality backlinks and for creating high-quality backlinks:
    Do guest posting
    Do Social Bookmarking
    Create good Infographics
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  • Profile picture of the author johnsteve4129
    First of all give focus to your keywords of wesbsite then on OnSIte and OffSite SEO.
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  • Profile picture of the author Elena Gibert
    Hey,
    I would recommend you that please be a focus on one website because it's very difficult to carry both websites at a time. Most important you should focus on your products & services which is good for your website. Most of the website you should doing on-page and off-page SEO.
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