Need help analyzing competition

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  • SEO
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I need some help analyzing this data and understanding the feasability of winning in the very competitive insurance market.

Our agency is putting up a new website starting next month and I want to begin our building backlinks to the site as soon as it comes up.

Our main site will have links to commercial insurance, group health insurance, home insurance and auto insurance. From those pages there will be many other internal pages for the various lines of insurance, but lets just discuss the main page and the page one click away which will be titled "California Homeowners Insurance" and those words will be in the URL as well. I want to build links to both the main site as well as the interior home insurance page.

So, the website is being built by a company that excels in ON Page SEO, so for the purposes of this, lets assume the On Page SEO is on point and focus on off page link building.

First, I will be putting us in the Yahoo directory, business.com and other reputable directories. I will be doing Local SEO for citations and google maps ranking.

Then I will be getting a guest blog post on our local papers blog, a PR7 site and the blog is a PR5 site. I will start 4 blogs on various newspaper sites that let you host blogs, building many links this way.

I will write or outsource 10 articles per month, spun into 40 articles, submitted to the article sites.

Two articles a month that are top notch link bait. Also, two good press releases per month.

I will do the Backlink Bully method of blogging as well.

I will also blog comment in relevant industry blogs.

I will use social bookmarking 101 service to increase backlinks to my articles, press releases as well as my own site.

I will be active in several forums and I may do some of Angela's and Paul's backlinks.


I do not give up until I win and I am willing for it to take a year without getting too frustrated.

Given the below competition analysis, what are your thoughts on my chances.

I know this is long, so a huge thanks to anyone who is willing to give me some insight.


Edit: My excel table didn't come out well. I will post as an attachement below.
#analyzing #competition
  • Profile picture of the author stream2
    i think you are headed in the right direction, and you will need link trades with other blogs and websites
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