Suggestions for Local Search Keyword Research?
- SEO |
I've got a couple of jobs for some local offline businesses looking to generate leads, and I have some questions about keywords for local search.
Specifically, I am having trouble identifying any terms via the Adwords tool that show any significant search volume (just as often, none at all). These keywords, by the way, are not even geo targeted. If I add geographical modifiers, most of the terms drop to no detectable traffic...or at least a number that Google is willing to give to me
Many of the broader terms that show potential in phrase match look sketchy when I take a closer look at them in Market Samurai's SEO Competition Matrix:
- Many of the top 10 results are root domains (as opposed to interior pages)
- Domains are often 5+ years old
- Pages in the SERPs often have 100s, and sometimes 1000+ backlinks
- No TITLE tag optimization
- Not listed in any directories
- The keyword phrase I'm targeting is often not mentioned on the page (but parts of the phrase are)
- How do I choose keywords for local search that won't be time wasters (and money wasters)? I know I can target many of these "blind" terms (no available search volume) and rank for them, but is that worth my effort for my clients?
- Given the SEOC data I mentioned above for the broader terms, would you say those pages might be vulnerable to a well optimized page? And by "vulnerable", I guess I mean without necessarily having to out backlink them.
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beachrat -
Thanks - 1 reply
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debra -
Thanks
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