Question about sponsored posts (linking out to two clients from the same article)

17 replies
  • SEO
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Hello,

I would like other SEO's opinion regarding one particular subject:

Backlinking to two clients simultaneously in multiple sponsored posts.

Thoughts?

Could it attract a penalty?
#article #clients #linking #posts #question #sponsored
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  • Profile picture of the author paulgl
    I make more money selling links on my pages than anything else.

    Google does not penalize for paid links. Laughable, as their whole empire is based on....paid links.

    Google does not know a paid link from a hole in the wall anyway, unless you tell them it is.

    What's laughable, is loony people keep talking about how bad paid links are, then claim that you need some outbound links on your pages to other sites to look, um, natural.

    Yeah. Right. Like I'm going to give free link space and advertising to another site for free.
    Somehow, giving free advertising and link space to, oh say wikipedia, usatoday, or the like, is perfectly acceptable. Fat chance on my end.

    It's not paid links that's the problem, is the fact that your page spams them.

    First, don't put any text on your page asking people to buy a link.

    Second, make the link only on that page, not sitewide.

    Third, and most important, is put it in context of the article.

    If smack dab in the middle of an article on frozen toys, you put a link with text that says, click here for information on student loan consolidation, then you have only yourself to blame for google thinking your article is junk and spam.

    Nofollow is a dead issue in 2018 for links on your page. Nofollow has morphed into something else.

    In fact, what is no follow for? To signal possible spam? You nofollow a link...google thinks hmmm, what the frick is untrusted about this link? And why would your page link with an untrusted link?

    It's not paid links, it's being stupid and spamming junk.

    Paul
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    • Profile picture of the author Adi Szasz
      Sorry, I don't think I was clear enough.

      I am collaborating with 10 sites. I send them each an article. Every article has two links: one for one client and the other for another client.

      Will Google penalize my clients because their links appear together? They are from the same niche, by the way.

      Looking forward to your response.
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      • Profile picture of the author lambertson
        Originally Posted by Adi Szasz View Post

        Sorry, I don't think I was clear enough.

        I am collaborating with 10 sites. I send them each an article. Every article has two links: one for one client and the other for another client.

        Will Google penalize my clients because their links appear together? They are from the same niche, by the way.

        Looking forward to your response.
        It shouldn't be an issue if they are not posted at the same time, and have different relevant content (not duplicate).
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      • Profile picture of the author radhikamishra
        Thanks for this suggestion, but please tell me how you put links of other clients in same article. i just mean to ask that one of my client is a school and others are parlor, hardware stores etc then how can i give links in same article. wouldn't it sound irrelevant
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      • Profile picture of the author Harry Yaprakov
        Hey Adi,

        It shows a strange pattern in the articles. What's the chance of mentioning the same 2 websites in 10 different articles? That could be easily readable by Google's crawler. My advice would be not to risk it but it's your call.
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      • Profile picture of the author virajshah23
        If the two links are relevant to your content and precisely from the same industry then there's no need to worry. Google never penalizes for relevant linking.
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  • Profile picture of the author buzzinteractive
    It won't be a much issue if it related to the content. if relevancy is not there then you might face a penalty if you're just spamming. Google is smart enough these days.
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  • Profile picture of the author MikeFriedman
    I wouldn't do it. You are creating a footprint that looks suspicious.
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  • Profile picture of the author MaggyLink
    In my linkbuilding agency, we don't think this is a problem. We even have clients joining (even when they are competitors to each other) to buy expensive links sometimes. As long as you don't backlink the same clients all the time, that's fine. I would risk linking same clients all the time though...
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  • Profile picture of the author luciesmazanska
    its okay unless they dont figure it out
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  • Profile picture of the author richardZ
    Originally Posted by Adi Szasz View Post

    Hello,

    I would like other SEO's opinion regarding one particular subject:

    Backlinking to two clients simultaneously in multiple sponsored posts.

    Thoughts?

    Could it attract a penalty?
    To place link of two clients in one article is ok but don't do in all articles. You can do it once in a month but for that content should be relevant to both clients as well as link will not look promotional.
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  • Profile picture of the author jashon
    Hi,
    Absolutely no, Google does not penalize for any paid links.
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  • Profile picture of the author KimboJim
    I'm going to add to the general consensus here. Google really isn't going to know the difference. It'll just look like two outbound links in the article, and there's nothing suspicious about that. Just go with it.

    My only question is: why are the two clients OK with that? Do you lower the price, or are you offering two link spots and whoever pays gets them? I'm curious about that, but otherwise it'll just look like two natural links, which is perfectly OK in my opinion.
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  • Profile picture of the author Monica8297
    You are creating a footprint that looks distrustful.
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  • There's no harm giving links multiple links to posts. All the big site author does this like Forbes, entrepreneur, and other authority sites.
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  • If your page has multiple links and all of them follow same pattern then its okay but if you are favoring some and not all then that could trigger google but I doubt they will get a penalty unless the website linking to them is good and does not has spam value.
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  • Profile picture of the author BrownJames
    Its ok but this is not a right way to post any article. Because clients are different and also his websites also belongs to different category.
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