Does primary keyword is required in the every page title?

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  • SEO
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Hi all,

We can see many website page titles are filled with "primary keyword" along with their "brand name" at suffix of the page titles. Just like some SEO websites may add SEO at every page title... XYZ SEO. Just wondering how much this gonna help to rank homepage for the primary word. Will this influence ranking for primary keyword? Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well?

Thanks
#keyword #page #primary #required #title
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  • Profile picture of the author dave_hermansen
    Google ranks individual pages, not entire websites. It is a best practice to have your targeted keyword phrase in the meta title of the targeted page. Each phrases that you want to target should, in most cases, have its own optimized page.

    Keep in mind that this is only one of hundreds of things that Google uses to rank websites.
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    • Profile picture of the author lambertson
      Originally Posted by dave_hermansen View Post

      Google ranks individual pages, not entire websites. It is a best practice to have your targeted keyword phrase in the meta title of the targeted page. Each phrases that you want to target should, in most cases, have its own optimized page.

      Keep in mind that this is only one of hundreds of things that Google uses to rank websites.
      You are totally right, but title is not a meta tag
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  • Profile picture of the author expmrb
    You certainly can use.
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  • Profile picture of the author finnbalorr12
    No , Primary keyword can work better in a single page title , If you want to place that use H1 tag in other page , Alt Attribute , meta descriptions etc .
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  • Profile picture of the author Adam Wilspat
    Place the main keyword in the title. The main keywords must describe about the page.
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  • Profile picture of the author ryanbiddulph
    Hi Michael,

    Dave said it; this is one of many Google ranking factors. I'd not use the same keyword in more than 1 title. Pages should be unique, with topics like: About, Contact, Business Services, etc....
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  • Profile picture of the author Niveda John
    For good ASO use keywords that people frequently use when looking for an app like yours. Put them in the app description and possibly in the title. The description should contain all details about app and features.
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  • Profile picture of the author Saravanan28
    It is not necessary but it adds an advantage to the website.
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  • Profile picture of the author buzzinteractive
    you can use the main keyword in Title it helps Google recognize what the page is gonna about. It's a good practice to use. you should use your main keyword in Title, Description and first 100 words of content.
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  • Profile picture of the author fastestseo
    It's not necessary but the main keywords describe the page if you want to use the primary keywords in the title then you can try to include your primary keyword in the title of every page but only when it is desirable and practical. You can also use variables for your primary keyword like semantics or secondary keywords.
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  • It does not matter
    you can add primary keyword in your meta description , alt tags and your content .
    for ranking purpose.
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  • Profile picture of the author sdhcssbuy
    Title weight is relatively high, adding keywords in the title can let users immediately know that this is what they want.
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  • Profile picture of the author jfambrini
    Yes absolutely. How else would you tell not only the search engines but also your customers what the post/article is about. Page Title is the most important signal as the customer is going through the search results in a hurry. If the keyword catches his attention he will click on it.
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  • Profile picture of the author andy321
    Add primary keyword in meta description, alt tags and content for better ranking in search engines.
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  • Profile picture of the author luciesmazanska
    No, but it's a good practise as it will help google to reorganize what the page is about as page title is the most important signal as when customer is going through hundreds of search results in a hurry. If the keyword catches his attention he will click on it.
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  • The main keyword or the primary keyword should be in Title, H1 in the first 100 words of content and in the description. Make sure the main keyword should tell about whats inside the page.
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