Literally all they had to do was throw up a product page and their DA is so high, that they immediately outranked us (which was expected).
But what I didn't expect was them to outrank us 3, sometimes 4 times.
What they are doing, is creating 4 different separate product URLs for the same product, but different sizes (rather than using a user friendly drop down selector). The content of the pages is identical except for the title tags, which just have different sizes inserted (only thing that differentiates it).
Anyway, clearly Google is allowing this. Anyone seen this or done it?