2018 vs 2017 Organic Traffic Down Across Many Clients

4 replies
  • SEO
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Hi guys, I work at an Agency and we have roughly 60 SEO clients. I'm not directly responsible for our SEO efforts but do know that we haven't been doing blackhat SEO or spammy links, etc.

2017 was a good year for us as far as organic traffic goes pretty much across the board.
2018 was either stagnant or significantly worse than 2017 for most of our SEO clients.

Rankings are generally the same or better than they were in 2017.

I'm trying to figure out what the overall issue is. I doubt there are less search queries now than there was in 2018 and that traffic is going somewhere (maybe new cards and featured snippets are preventing some of the traffic we used to get?)

Has anybody else noticed the same issue?

Was there a known change in GA starting in 2018 such as Google proactively blocking more bot traffic that used to get counted as organic? or some fairly significant algorithm updates that I should look more into?
#2017 #2018 #clients #organic #traffic
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  • Profile picture of the author Emulators
    bump. Nobody has noticed this on their own accounts?
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  • Profile picture of the author toydistrict
    I have clients in 2 specific industries. Work is quite because a certain variable (weather) hasn't really been favourable.

    While the year before, it was totally the opposite.

    Then you have new competitor coming all the time, especially on AdWords. Some don't last. Creates more competition, not significant as organic tends to get more traffic than ads in most instances. But enough to lose work.

    So it could be one of many factors
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    • Profile picture of the author Emulators
      Originally Posted by toydistrict View Post

      I have clients in 2 specific industries. Work is quite because a certain variable (weather) hasn't really been favourable.

      While the year before, it was totally the opposite.

      Then you have new competitor coming all the time, especially on AdWords. Some don't last. Creates more competition, not significant as organic tends to get more traffic than ads in most instances. But enough to lose work.

      So it could be one of many factors
      Cool, yeah it definitely could be.
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  • Profile picture of the author fastmover
    Originally Posted by Emulators View Post

    Hi guys, I work at an Agency and we have roughly 60 SEO clients. I'm not directly responsible for our SEO efforts but do know that we haven't been doing blackhat SEO or spammy links, etc.

    2017 was a good year for us as far as organic traffic goes pretty much across the board.
    2018 was either stagnant or significantly worse than 2017 for most of our SEO clients.

    Rankings are generally the same or better than they were in 2017.

    I'm trying to figure out what the overall issue is. I doubt there are less search queries now than there was in 2018 and that traffic is going somewhere (maybe new cards and featured snippets are preventing some of the traffic we used to get?)

    Has anybody else noticed the same issue?

    Was there a known change in GA starting in 2018 such as Google proactively blocking more bot traffic that used to get counted as organic? or some fairly significant algorithm updates that I should look more into?
    Google is actively promoting Adwords. I know as we do both (SEO and PPC). Probably this is th eanswer.
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