Do certain sites in your niche completely dominate SERPS?

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So I'm in the musical instrument/lesson niche, and there is one site in particular that absolutely dominates search results in that niche. Their content is fairly basic/simple and their link profile is decent, but not spectacular.

I was just wondering if other people have a similar experience, where there's a single site that dominates your niche, despite Google's assumed desire to have parity in their results.
#completely #dominate #niche #serps #sites
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  • Profile picture of the author lambertson
    Originally Posted by a0adio0 View Post

    So I'm in the musical instrument/lesson niche, and there is one site in particular that absolutely dominates search results in that niche. Their content is fairly basic/simple and their link profile is decent, but not spectacular.

    I was just wondering if other people have a similar experience, where there's a single site that dominates your niche, despite Google's assumed desire to have parity in their results.
    I see 2 possible reasons:
    • The site doesn't face any decent competition
    • There are things you can't see (strong PBNs hidden from your eyes etc.)
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    • Profile picture of the author a0adio0
      Originally Posted by lambertson View Post

      I see 2 possible reasons:
      • The site doesn't face any decent competition
      • There are things you can't see (strong PBNs hidden from your eyes etc.)
      How can PBNs be hidden? It's definitely not a lack of strong competition.
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  • Is that website old? Usually google favors Authority sites which are trusted by users so even if you have better content but since that website is trusted it will be favored by SE.

    While if the website is new it could be possible they are usings PBNs or something. Just check their link profile properly.
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  • Profile picture of the author ryanbiddulph
    Any site that does well in SERPs in my niche has owners who put in the time to do SEO right, creating, connecting and being patient. Aka, guys like Neil Patel.
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