Advice Wanted: Brand Expansion, new vs. exisiting site

by pdamico958

Posted: 7 years ago 2 replies

Hello friends,

I manage a network of healthcare facilities throughout Massachusetts. I have a single, comprehensive corporate website with sections for each facility. Each of the facilities has its own GMB page. If I were to expand to a far reaching geography and open a facility in Wisconsin, say, would I be better served from an SEO perspective to fold that location in the corporate site or create a wholly new website for that facility? Wrestling with this and would love some solid advice.

Thanks!

Pat

#advice #brand #exisiting #expansion #site #wanted

savidge4 7 years ago

A pretty decent article on the subject: https://www.bounteous.com/insights/2...business/?ns=l Paying attention to tips one and two.

And then a more advanced guide: https://www.semrush.com/blog/local-s...-need-to-know/

hope that Helps!
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michaelkoehler92 7 years ago

I would go with the existing website only as that website already has some influence in the niche and is recognized by the search engine while if you start with a new one you will have to face sandbox and other such issues.
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