I'm trying to help a ''dying'' business that has excellent products. They've had extremely poor luck with SEO/marketing people. Their PPC campaigns suck. Their WP site is slow and clunky. They have a huge customer base and are still pulling in $800+ per day. But with expenses/employees etc, things aren't looking good. They used to do $3000 per day before someone destroyed their website/SEO by ''upgrading'' it to WP thus losing TONS of previous traffic. A million dollar plus mistake.
I've tried helping them out a bit but I am unsure which direction to go. They've burned through many thousands of dollars in SEO people to no avail.
At this point, I've been appointed to attempt to create some highly functioning funnels. I've been thinking about creating a sister site to their actual site with their brand still visible to ensure trust/correlation. I'm/we're thinking of focusing on creating great funnels for a few of their top selling products. We're then thinking of driving traffic to those new pages via advertising banners.
Thanks for reading!