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Have i got this right about keywords ??

by jimkirk1943
3 replies
  • SEO
    • |
Hi guys,
Just a quick question about keywords and if i`m understanding them !

Say the term `red widget` has 1000 searchs per month according to my keyword tool making this the keyword i am going to create anchor text links with but.....

Is what i`m actually reading the results of all the searches with the keyword `red widget` in them ie...

red widget review 300 seaches per month
red widget sales 300 seaches per month
red widget tips 300 seaches per month
RED WIDGET 100 searches per month

So if i actually just targeted the keyword `red wigdet`and tryed to rank of that term the true amount of searches per month is in fact only 100 and not 1000 ?????

Am i right or wrong ???

Cheers Jim
#keywords
  • Profile picture of the author M Thompson
    Originally Posted by jimkirk1943 View Post

    Hi guys,
    Just a quick question about keywords and if i`m understanding them !

    Say the term `red widget` has 1000 searchs per month according to my keyword tool making this the keyword i am going to create anchor text links with but.....

    Is what i`m actually reading the results of all the searches with the keyword `red widget` in them ie...

    red widget review 300 seaches per month
    red widget sales 300 seaches per month
    red widget tips 300 seaches per month
    RED WIDGET 100 searches per month

    So if i actually just targeted the keyword `red wigdet`and tryed to rank of that term the true amount of searches per month is in fact only 100 and not 1000 ?????

    Am i right or wrong ???

    Cheers Jim
    It will depend if you are using , broad, exact or phrase matched keywords
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    • Profile picture of the author dburk
      Hi Jim,

      Many keyword tools are designed for PPC advertisers, so if you are using such a tool you need to check the settings and make sure you have it set for exact match. Otherwise, as you have suspected, you are looking at an amalgamation of terms that might trigger an ad, not data for a particular term.

      If you set the keyword tool to "exact match" you will retrieve the correct data for your keyword.
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  • Profile picture of the author tjcocker
    Love your name Jimkirk,

    If you've set to exact, then if you see 1000 searches for red widget, then there's 1000 searches for that term. If there are 300 for red widget review, then it's separate. It makes more sense to me that they would split them completely instead of doing behind the scenes consolidating or adding them up. All the results would be completely skewed if they did it the second way, and way too confusing to be useful.

    I kind of hope that isn't the case, but I do not have firsthand knowledge from Google. Anyone else able to confirm?
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