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Aged Domains for ranking faster?

by galapagos
13 replies
  • SEO
    • |
hey all, question for experienced SEO folks only:

If I wanna rank fast for certain local business keyword: think local plumbers. Would it make sense to buy an old domain (8-10 years old) rather than buying a new one ?
#aged #domains #faster #ranking
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  • Profile picture of the author dave_hermansen
    According to Google, all other things being equal, the age of a domain has nothing to do with ranking. That said, older domains often have backlinks to them and if those backlinks are good ones from relevant, reputable sites, those backlinks can help the site you build on that domain rank easier.

    If it is an existing site, it may have content that ranks well and that helps with your domain authority.

    If it is an expired domain that has been laying around, dormant, chances are that it will not be any easier to rank than a brand new domain name, though.
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  • Profile picture of the author expmrb
    The domain age doesn't matter. What matters is that whether or not they have links towards them. And also most importantly the type of links.
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  • Profile picture of the author lambertson
    It will be difficult af to find an aged domain within the same niche and having relevant local backlinks.
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  • Profile picture of the author michaelkoehler92
    Domain age isnt a factor for faster rankings instead look for domains which have links from high quality authority websites otherwise that domain is just like a new domain.
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  • Profile picture of the author gnugent
    One other thing to be aware of is that if an old domain had content on it that got a penalty from Google, that black mark can transfer over to to you. You may have to tell Google that such a domain is under new ownership and that any penalties should be removed.

    If the domain has existing backlinks, you also need to check if any of them come from questionable sites that could impact your rankings and disavow those links.
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  • Profile picture of the author galapagos
    guys, these are good answers, thanks a lot.. Follow up question:

    What are the good sites/ tools to check on those factors:

    1. Majestic, Backlinks count etc.
    2. Indexed -deIndexed , penalized by google?
    3. Whats the best way to move it to your hosting since I bought one and it was aged but since it was dropped the WHOIS Creation date got refreshed to Feb 5 2019, it sucks cos it was a 13 year old domain in my niche . I heard need to snatch those from Auctions? Which ones are good?
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  • Profile picture of the author Jamell
    Buying expired domains and broken links are not going to help you to rank faster unless you have a big big budget to keep buying them up. Did you check the search volume for "Local plumber ? Did you search for keyword phrases to insert into your post? I would advise you to write quality post and make sure that your pages are optimized.
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  • Profile picture of the author niajax
    I would prefer to go with new & fresh Domain rather than the old domain as there are many old domains but old domains may be penalized or would have spamming links.

    So it may be in risk to go with old domain then new domain. But in SEO turn it does not much help to go with old domain.
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  • Profile picture of the author virajshah23
    Old domain are beneficial only if they functioned in the same niche and same market you are looking for. If old domains fall in the same niche and have quality backlinks, ranking it becomes really faster.
    If the old domain had been blocked by search engine(s) in the past, then it will affect your rankings too.
    Getting a old domain in "local plumbers" niche is almost impossible.
    Would suggest you to go for new domain, start writing quality content, optimize on page and off page seo for faster rankings.
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    • Profile picture of the author dave_hermansen
      Originally Posted by virajshah23 View Post

      Old domain are beneficial only if they functioned in the same niche and same market you are looking for. If old domains fall in the same niche and have quality backlinks, ranking it becomes really faster.
      If the old domain had been blocked by search engine(s) in the past, then it will affect your rankings too.
      Getting a old domain in "local plumbers" niche is almost impossible.
      Would suggest you to go for new domain, start writing quality content, optimize on page and off page seo for faster rankings.
      They really do not need to be exact matches for your niche. They just need to be somewhat related. You could purchase a domain name that used to have a blog about prenatal care on it and then put up a site that sells baby blankets. Assuming it had backlinks, relevant backlinks to that prenatal website would likely also be good links for a site selling baby blankets.

      We re-purposed an aged domain with backlinks for a general car blog into one that sold a very specific part for cars and that site ranked very well immediately. (In fact, we did that twice for two different websites that sold a specific automotive component.)
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      • Profile picture of the author jborowy
        Originally Posted by dave_hermansen View Post

        They really do not need to be exact matches for your niche. They just need to be somewhat related. You could purchase a domain name that used to have a blog about prenatal care on it and then put up a site that sells baby blankets. Assuming it had backlinks, relevant backlinks to that prenatal website would likely also be good links for a site selling baby blankets.

        We re-purposed an aged domain with backlinks for a general car blog into one that sold a very specific part for cars and that site ranked very well immediately. (In fact, we did that twice for two different websites that sold a specific automotive component.)

        Agreed...only some mild string of relevant connection is needed. Same goes for buying aged domains with links for PBN linking purposes. As long as it's a legit, quality domain, just find a way to insert content that links the subject of the expired domain to the niche of the site you're linking to. Just a handful of these can be very powerful, especially if they come from the homepage of the pbn domain.
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  • Profile picture of the author bizzclue
    For Expired domain, checking backlink profile and also check Google penalty. If all are ok then you go ahead with this domain.
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  • Profile picture of the author buzzinteractive
    Agree with Dave reply. There's nothing to do with the old domain with ranking. Only if the domain has backlinks only then it can be helpful.

    I suggest you start with a brand new domain if you are creating a brandable stie.
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