37 {{ upvoteCount | shortNum }}
37 {{ upvoteCount | shortNum }}

Is video marketing really the future of SEO?

by mikehende
33 replies
  • SEO
    • |
So guys, almost every article on marketing I have been seeing on the net for a while now is stating video is the future and is or will be responsible for 80% of marketing.

I have also been getting a lot of emails for all types of video creation softwares. So what's the deal with all of this, to reach your target customers is there any real value to promote videos for products and services? Or is this all hype?
#future #marketing #seo #video
Avatar of Unregistered
  • Profile picture of the author FrazeTowne
    Yes,Videos are trending nowadays. Everyone is using the medium to explain their services, products as well as new launches. YouTube is now flooded with videos of all sorts and kinds.
    So, the time has come to optimize your video as per the guidelines of Google and get good results.
    {{ DiscussionBoard.errors[11486170].message }}
  • Profile picture of the author ezrankings
    Yes. Nowadays Video marketing has become a prominent factor in digital marketing industries. So everyone is moving towards it as it's the medium of choice for marketers looking to distribute content and increase engagement.

    Below are some stats about Video marketing
    • 70% of consumers say that they have shared a brand's video. (Source- Wyzowl)
    • 72% of businesses say video has improved their conversion rate. (Source- Wyzowl)
    • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Source- Invodo)
    • 65% of executives visit the marketer's website and 39% call a vendor after viewing a video. (Source- Forbes)
    Signature

    Grow your business with Digital Marketing Agency

    {{ DiscussionBoard.errors[11486185].message }}
  • Profile picture of the author christinahenri13
    Yes i think so today video submission are commonly using for business promotion.
    {{ DiscussionBoard.errors[11486200].message }}
  • Profile picture of the author Sleekinfosolutions
    Yes,

    As per my views, video marketing can be one of the better options for business growth in SEO.
    video marketing helps to grab audience attention from social media, builds brand awareness, authority, and boost Google Ranking Signals along with Metrics.
    {{ DiscussionBoard.errors[11486223].message }}
  • Profile picture of the author Mikena Karl
    Yes of course! , Do not miss today's trending Video Marketing as, On the off chance that the main substance you're delivering for your site is literary, you're outdated - and likely passing up enormous surges of free traffic. What's more regrettable is that you are likewise presumably losing ground to your rivals who do join video promoting into their SEO system.

    In any case, what's so extraordinary about the video, you inquire? All things considered, there is part of favorable circumstances of video content, particularly in the domain of SEO, so how about we delve into how video can build the viability of your computerized showcasing effort?
    {{ DiscussionBoard.errors[11486230].message }}
  • Profile picture of the author ncodetech
    It depends on which type of service and product you want to do video marketing. On that bases you can choose video marketing future.
    {{ DiscussionBoard.errors[11486250].message }}
  • Profile picture of the author ryanbiddulph
    Super helpful content is the present and future of SEO Mike. Blog posts, videos, podcasts.
    Signature
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11486253].message }}
  • Profile picture of the author michaelkoehler92
    Yes videos and video marketing is actually the new phase of marketing and thus you should be focusing over it else you will lack behind.
    Signature
    {{ DiscussionBoard.errors[11486304].message }}
  • Profile picture of the author amansharma1
    Yes, Video marketing is really a very effective marketing strategy and also it will remain the same in future as well. 75% of people(Approx) prefer watching videos instead of text/content ads.
    {{ DiscussionBoard.errors[11486321].message }}
  • Profile picture of the author Shahinalom
    Yes , Video marketing is the best part of dgital marketing. Make a good videos and high quality resulation then you get more traffic.
    {{ DiscussionBoard.errors[11486322].message }}
  • Profile picture of the author mikehende
    Thanks guys, let me ask this please. Would it accurate to say then that videos mow carry more weight than blogs for SEO?
    {{ DiscussionBoard.errors[11486337].message }}
  • Profile picture of the author mikehende
    Articles are stating that the best way to use videos for SEO is to include a unique video into every blog post, along with an optimized image, would this be the best strategy please?
    {{ DiscussionBoard.errors[11486354].message }}
  • Profile picture of the author rajdeep7830
    It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What's better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.
    {{ DiscussionBoard.errors[11486358].message }}
  • Profile picture of the author wickedstock1
    Yes i think video submission are commonly using for business promotion. But its not enough.
    {{ DiscussionBoard.errors[11486361].message }}
  • Profile picture of the author InternetMarketingMadeEZ
    It's much easier to get YT videos ranked in Google's organic results than trying to get a page of your website ranked well.
    Signature
    Get 3000-6000 Quality Leads per Month for $30
    DONE FOR YOU! Get 10 List Building Systems 100% Setup for You!
    {{ DiscussionBoard.errors[11486402].message }}
  • Profile picture of the author mikehende
    Ok, regarding the videos themselves, I am seeing softwares which will turn a blog post into a video, will that work or will I need to manually create each video from scratch please?
    {{ DiscussionBoard.errors[11486406].message }}
  • Profile picture of the author jennytrump
    Viewers can't get enough of video. If you want prospective customers to form a positive opinion on your product, video is the best medium for this task.
    {{ DiscussionBoard.errors[11486597].message }}
  • Profile picture of the author provenbusinessmodels
    I personally prefer watching over reading. With that being said, I can certainly say that video marketing may become the future of SEO.
    Signature
    23 Free SEO Ebooks Worth Downloading
    {{ DiscussionBoard.errors[11486759].message }}
  • Profile picture of the author medil0ne
    VIDEO Marketing is more important than ever, But I don't see it as the "Future of SEO".
    Google still has its favor on text content. You can check out the result of big players on article length. search for it. you'll find evidence.
    {{ DiscussionBoard.errors[11487094].message }}
  • Profile picture of the author mikehende
    Thanks for all of the help/advice guys. One last question on this topic please.

    Which would be the better medium for the videos, should I put a video in each blog or simply upload to YT and try to rank it there?
    {{ DiscussionBoard.errors[11487323].message }}
  • Profile picture of the author carolyn653
    Yes, video marketing is becoming more and more popular every day.
    {{ DiscussionBoard.errors[11487325].message }}
  • Profile picture of the author Evan H
    Since there is so much traffic floating around on YouTube on a daily basis, it should definitely be woven into your overall marketing efforts.

    YouTube SEO is important and will continue to be so moving forward. However, there will always be a place for well written content/blog articles as well. Many people prefer to read written text rather than watch a video (and vice versa) so it's smart to focus on both.

    One area that will be a big part of the future of SEO is voice search. This is something all of us SEO specialists should be adapting to as technology progresses.
    Signature
    Powerful Blogging & SEO related content published weekly...Follow the journey here: EvanHoeflichMarketing.com
    {{ DiscussionBoard.errors[11487865].message }}
    • Profile picture of the author mikehende
      Originally Posted by Evan H View Post

      Since there is so much traffic floating around on YouTube on a daily basis, it should definitely be woven into your overall marketing efforts.
      Right but again, is it better to include a video directly into your blog posts or only upload it on youtube please?
      {{ DiscussionBoard.errors[11488090].message }}
      • Profile picture of the author Evan H
        Originally Posted by mikehende View Post

        Right but again, is it better to include a video directly into your blog posts or only upload it on youtube please?
        Hey Mike,

        A strategy that I personally like is to write a blog post and also create a YouTube video based around that blog post. Within my YouTube description for that video, I will leave a link to my blog article. And within the blog article, I will add a link to my YouTube video if there are some people who would rather get the information in video content. This could be a good way to get more eyeballs on both platforms.
        Signature
        Powerful Blogging & SEO related content published weekly...Follow the journey here: EvanHoeflichMarketing.com
        {{ DiscussionBoard.errors[11488228].message }}
        • Profile picture of the author mikehende
          Thanks and makes sense Evan but any reason why it would not be good to include the video itself directly into the blog please?

          I am seeing this article on it but just checking with you guys if having a video in the blog will offer any advantage or be counter productive?

          https://www.convinceandconvert.com/g...-on-your-blog/
          {{ DiscussionBoard.errors[11488467].message }}
  • Profile picture of the author Ashay Chindarkar
    Video Marketing is One of the best platforms to grow in your business or individually.
    So definitely you should go with video marketing, you'll get a very good response. Youtube makes the work very easy for video marketing and it is the most effective way as proven.
    {{ DiscussionBoard.errors[11488723].message }}
  • Profile picture of the author socialhubmedia4
    Video marketing is the best way to get more traffic in any website, brand or products. Now you can get traffic on any web site or brand with video marketing
    {{ DiscussionBoard.errors[11491782].message }}
  • Profile picture of the author buzzinteractive
    Video marketing is definitely the future but that's doesn't mean people won't stop reading articles. still, there's a 40 / 60 ratio. as videos are easy to watch and learn whereas reading articles needs full attention which is kinda difficult.
    {{ DiscussionBoard.errors[11492159].message }}
  • Profile picture of the author seo9988
    Yes definitely.

    Visual Processing: In large part, the human brain is devoted to processing visual information. The brain responds faster and the information is retained in the mind for a longer time.
    Learning Through Demonstration: Abstract or challenging concepts and information that may be difficult to understand in text are learned much faster by processing a visual demonstration of the information.
    Contextualization: Videos make a visual representation of the real world and are useful in converting abstract theories into visuals.
    {{ DiscussionBoard.errors[11494974].message }}
  • Profile picture of the author senupal
    video marketing is going to huge.Every Corporate feels it is mandatory to have video.More educational content have been made as videos since more than 70% of the world s prefer to watch video than to read.
    {{ DiscussionBoard.errors[11495709].message }}
Avatar of Unregistered

Trending Topics