A very dramatic LOW CTR (0.3%) - Why?!

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  • SEO
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Hi Everyone.

I'm Mehdi. I have a small digital marketing agency.
One of the clients has a website with very terrible CTR (0.3%). They moved the website to WordPress recently and had a DDoS attack. But as you can see it's been like this for a while and I don't understand it really.
They're working on CRM Softwares and Office Automation Softwares.
https://www.parnianportal.com

I could use any ideas or suggestions.

Check this please:

Thank you in advance.
#03% #ctr #dramatic #low
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  • Profile picture of the author kuchenchef
    using a "site:..." search in google, all urls in the results seem to return a 404 error. did you simply move the page to a new url structure without any redirects? and what is in google looks like rubbish with error messages and javascript code as meta descriptions and duplicate meta descriptions.

    clean that up:
    - old urls redirect to their new url
    - there is a sitemap
    - every page that is supposed to be found in google has a nice and unique title and meta description
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  • Profile picture of the author Mattsaas
    On average, your clients site is on page 3 of the search results, so really they won't be getting many clicks at all anyway.

    You need to focus on improving the ranking first, then once you have ranked well, focus on improving CTR via more enticing page titles and descriptions.
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  • Profile picture of the author MikeFriedman
    Originally Posted by medil0ne View Post

    Hi Everyone.

    I'm Mehdi. I have a small digital marketing agency.
    One of the clients has a website with very terrible CTR (0.3%). They moved the website to WordPress recently and had a DDoS attack. But as you can see it's been like this for a while and I don't understand it really.
    They're working on CRM Softwares and Office Automation Softwares.
    https://www.parnianportal.com

    I could use any ideas or suggestions.

    Check this please:

    Thank you in advance.
    I'm not sure what you are complaining about. The average ranking is 30. You should be grateful they are getting any clicks.
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  • Profile picture of the author medil0ne
    kuchenchef Mattsaas MikeFriedman
    Thank you,

    There was a really simple obvious problem! Though I'm not that noobie
    I didn't verify the HTTPs version.
    here you can compare the new data in HTTPs property:

    http: http://s9.picofile.com/file/8353139834/parnian.JPG
    https: http://s8.picofile.com/file/8356654492/Capture.JPG

    and Thank you again.
    Mehdi Malekzadeh
    Linkedin.com/in/medil0ne
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  • Profile picture of the author msulcs
    Have you checked the snippets? Does the site have rich snippets?
    I had a problem like this once on one of my sites. Because of the poor theme, the snippets were broken and it didn't show normal text, but some HTML code of a table which was the first thing on each article.

    When I changed to Rich Snippets the CTR changed drastically.
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