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Using Categories

by mikeb222
3 replies
  • SEO
    • |
Ok, let's say you have bought 10 articles from a writer and you're now going to add them to your generic fitness site called fitness.com
The articles are all product reviews about men's bikes, something like best mens mountain bikes, best mens dirt bikes, etc etc.

How do you categorise this and does Google penalise you for putting all your articles in say a sub category of a category of a web site?

So like sub categorise them under mens bikes, under the men's health category, something like that?
#categories
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  • Profile picture of the author dave_hermansen
    If you owned a site that broad, I would put it in a Bicycles category.

    Google could not care less what category your articles are in. They rank individual pages, no matter where they exist on your site - not entire websites and not entire categories.
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  • Profile picture of the author mikeb222
    I see.
    So why do people fret about whether their sites are micro niche or niche or whatever?
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    • Profile picture of the author dave_hermansen
      Originally Posted by mikeb222 View Post

      I see.
      So why do people fret about whether their sites are micro niche or niche or whatever?
      If you had a site about bicycles only and had a lot of great content about bicycles, search engines would know that the site is about bicycles. When you have a site that talks bicycles, music equipment, makeup, clothing, home electronics and computer software, it is much harder to be perceived as an authority on any one of them and search engines may get confused (as confused as machines can get, that is).

      That is why if you are going to spread out over many areas, it is important that it be separated into categories. That way, search engines can identify a particular category as being about something. It's not as easy as a whole site being about something but it's definitely better than not having any structure at all.

      Plus, as a site visitor, would you be more inclined to view a site that only talked about racing bikes to be more of an authority or a site that talked about everything under the sun? There's a reason that magazines tend to focus on a single subject, some more specific than others. Very few (if any) are just about "stuff, any stuff and all stuff".
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